Katie Nelson, a distinguished sales catalyst and the founder and CEO of Sales Uprise, elucidates the paramount importance of cash flow in business, likening it to the very oxygen that sustains entrepreneurial endeavors. Throughout our insightful dialogue, we delve into the pervasive misconceptions surrounding sales, confronting the notion that it is inherently manipulative or burdensome. Instead, we explore how sales can be approached with authenticity and humanity, empowering business owners to transcend the limiting beliefs that stifle their growth. By sharing practical strategies and personal anecdotes, Katie illuminates the pathway for service-based entrepreneurs to not only break through financial ceilings but to cultivate a mindset conducive to sustained success. This episode serves as a clarion call for those willing to embrace the transformative power of sales as a means to achieve their goals and contribute meaningfully to their communities.
The Trailblazers and Titans Podcast presents an illuminating conversation with Katie Nelson, a distinguished sales catalyst and founder of Sales Uprise. Our dialogue encompasses the critical paradigm shift necessary for entrepreneurs and small business owners to thrive in an increasingly competitive market. Nelson articulates the paramount importance of cash flow, equating it to the very oxygen that sustains a business's vitality. Through her extensive experience, she elucidates the notion that sales need not be perceived as an arduous or distasteful endeavor; rather, it can be approached with integrity and authenticity. This episode serves as an empowering manifesto for those who have hitherto felt constrained by the limitations of their sales capabilities, encouraging listeners to transcend their fears and embrace the art of selling as a means to unlock greater financial success and operational freedom.
The discussion delves into the psychological barriers that often inhibit entrepreneurs from embracing sales, with Nelson drawing on her personal anecdotes of overcoming the internal demons that plague many in the business realm. We explore the dual nature of the term 'uprise', which encapsulates both a rebellion against the self-imposed limitations of small business owners and an aspirational rise towards financial and operational success. The episode is rich with practical advice aimed at dismantling the stigmas associated with sales, emphasizing that the key to unlocking one's potential lies in a willingness to confront these fears head-on. Ultimately, listeners are urged to recognize their inherent value as salespeople, equipped with the unique offerings that can enrich their customers' lives.
Furthermore, we engage in a candid examination of the skills gap that often hampers fledgling entrepreneurs, particularly those who find themselves ensnared in a cycle of stagnation beneath the five-figure income threshold. Nelson provides actionable insights into how business owners can pivot from solely relying on marketing investments to actively honing their sales acumen. By fostering a mindset that prioritizes continual learning and personal development in sales techniques, entrepreneurs can cultivate a more robust and resilient business model. This episode is not merely a discussion; it is a call to action for listeners to galvanize their efforts, embrace their sales journey, and ultimately achieve their financial aspirations with newfound clarity and confidence.
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Welcome to Trailblazers and Titans Podcast.
The show where bold leaders share real strategies, hard earned wisdom and mindset shifts to require to build businesses that don't just survive but scale. This is a space for founders, visionaries and go getters who are done playing small and ready to move with clarity, confidence and cash flow.
Today's guest is someone who tells the truth about sales and does it with heart. Katie Nelson is a sales catalyst and founder and CEO of Sales Uprise where she helps small businesses and startups understand one essential truth.
Cash flow is oxygen for business.
Through guided workshops, high intensity VIP days and powerful live events, Katie equipped service based business owners with the strategy, skill set and confidence to break past a five figure rut without gimmicks, pressure tactics or pretending sales feel should feel icky. Her coach coaching is candid, practical and deeply human. And she always, she always loved no BS. Katie, welcome to the podcast.
Katie Nelson:Well, thank you Reverend Dr. Keith Haney. I appreciate your time and your platform.
Dr. Keith Haney:Well, I'm so glad to have you on. I was looking forward to this conversation. I love talking to people like yourself who help take people to that next level.
So we should get a have a great conversation here.
Katie Nelson:I agree.
Dr. Keith Haney:So I'm going to ask you my favorite question and that is what is the best piece of advice you've ever received and how has it shaped the way you show up as a business owner and sales leader?
Katie Nelson:It is really, really practical and that is watch your pennies and they'll grow into dollars.
Dr. Keith Haney:Oh, I like that.
Katie Nelson:From a business perspective. And I was taught this by my, my grandpa when I was 10. Right. When we were collecting 25 cents a can of shelled pecans. Right. Remember coffee?
The coffee chock full of nuts.
So that's what my grandparents drank and they would give us empty cans of chock full of nuts and they had pecan trees in their yard in Arizona and we would get paid 25 cents a can if we could fill up a chock full of nuts can with shelled pecans. So. And the best advice he ever gave me was watch your pennies and they'll grow into dollars.
Dr. Keith Haney:I love that and it's very wise and good, good advice there.
Katie Nelson:He was a business owner, you could.
Dr. Keith Haney:Tell and he instilled that in you at an early age. I like that. What does the word uprise represent for you and for the business owners you serve?
Katie Nelson:What a lovely question. Thank you for asking. I don't get it a lot. So it's kind of twofold. When I first started My business, it was a very angsty feeling. Right.
So when you think about small business owners, they have very serious feelings about sales. They mostly think it's icky. They don't want to do it. They don't want to feel pushy, like all of these things. And.
And so when I was asked to describe the experience I want to provide for my clients, I closed my eyes and the vision that came to me was literally small business owners. Imagine your neighborhood, small business owners grabbing their pitchforks and their torches. Like, this is.
I don't know, this is before we had electricity and needed pitchforks, I guess. And they are going. They are having an uprising against the demons in their mind that hold them back from success when it comes to selling.
Dr. Keith Haney:I love that.
Katie Nelson:So that was the first, like, angsty vibe of it. But ultimately, it's also, what a visual. Right. I want you to go up in sales.
I want you to rise above and be able to put dollars into your bank account. I want those numbers to also go up and rise. So it's multidimensional.
Dr. Keith Haney:That's good. And I can picture that. I'm a visual person, so I can picture the uprising there and people rising up and fighting for what they believe in and. Yeah.
Taking on whatever demons are holding them back. And let's be honest, most of us have some demons that stop us from success.
And if you can attack those demons with this mindset of I can overcome this, it does help.
Katie Nelson:Absolutely. It's your own personal uprising against the things that are holding you back.
Dr. Keith Haney:Right. I love that. So you often say cash flow is oxygen for business. Why are so many entrepreneurs struggling to embrace sales?
You talked a little bit about it as a lifetime salesperson, something that people have to try to either avoid or tolerate. Especially the idea of sales.
Katie Nelson:It is one of the biggest travesties. You know, someday you're from the church, so you would understand the concept of a Madonna whore complex.
Dr. Keith Haney:Yeah.
Katie Nelson:Right. Like, this is a. This is a theme in the Bible. And so sales is like that for the. For the business world.
They can't really decide if they love it or hate it, or they absolutely love it, but they would never do it. Like, it's a really interesting mental scenario.
People who are the best leaders in the world will say, yes, you need to sell, but they may never have been in sales. Maybe they've just been a business owner. So there are a lot of discrepant things in regards to sales.
At the end of the day, especially for small businesses, what I would want to Say is if you know how to sell, you'll never go hungry a day in your life. So I don't care. If you could teach your kids one thing, go teach them how to be amazing salespeople because I can't.
I've only caught one fish in my life and I'm pretty sure it was like in a stocked lake in Yellowstone park when I was 12 and I had to throw it back because it was too big for the size requirement. So I can't literally fish or teach anybody how to literally fish.
But if you know the saying, which I think is also potentially biblical, give a man a fish, feed him for a day, teach a man to fish, feed him for his whole life. Sales is like that in today's modern world. If you know how to sell yourself, you can get the job.
If you know how to sell and negotiate, you can get your kids to eat vegetables easier.
If you know how to sell, you can put dollars in your bank account as a small business owner so that you can pay for your rent and then your mortgage and then your cars and then maybe a vacation home.
You can pay for your long term health insurance plan, you can pay for your kids college, you can, you will literally be able to afford the time freedom that you wanted when you started this business. All of that is possible through sales.
Dr. Keith Haney:Why do we think of sales as icky though? Is it because we've had bad experiences?
Katie Nelson:You tell me, Keith. I don't think sales is icky. So you tell me.
Dr. Keith Haney:Maybe it's the people we've seen that have sold us things that we regret. Maybe it's that feeling that we don't want to be tricked into something. I don't know.
Katie Nelson:So this is what I want to tell you. How much time do we need to spend wanting to be something that we're not? Like if that's not you, why you worried about it? Boo?
Like I don't like it's not. That's not the thing. Like I have. Katie, I don't want to be pushy. Fantastic. I totally understand.
So what I'm hearing you say is you get a lot of feedback that you're a pushy person. Well, no, I've never heard that in my whole life. Then what are you worried about?
Why are we not paying ourselves because of something that we're afraid we might be maybe. Like if it's not in your DNA, it's not in your DNA.
I'd also like to put forth sir pushy people, especially as we record this in this our year of 20, 26, there are lots of pushy people and they got lots of buyers.
Dr. Keith Haney:It's true.
Katie Nelson:So it works for them. The best advice I would give you, if that's something you're worried about. My mom has a saying that says, why borrow worry?
Like, why borrow worry from the future?
Dr. Keith Haney:Right?
Katie Nelson:There's plenty we got going on right here today. So if it's not a problem you currently have worry about it when it is. In the meantime, just go sell something.
Dr. Keith Haney:So for those people who are still stuck with that, is there something you would recommend in terms of, like, is there a policy that you, that you want to instill so that you feel better about sales? Do you encourage people to set up? Make sure you hire people as salespeople who fit your standards?
What do you do to overcome, to take the torches and to climb that hill that you're resisting? What do you help them to say, okay, let's put that aside by doing these things so that that's not a concern for you.
Katie Nelson:I love that one. For business owners who have yet to crest 250k, I am never going to recommend that you buy a salesperse. Not ever. And this comes, I am as I was.
I have sold $150 million in product and services. I am a very expensive salesperson. If you buy a less expensive salesperson, they're going to have the same answers if they're a quality salesperson.
And the questions that they're going to have, you don't have the answers to because you've been too busy being afraid of selling. So it's not a winning formula for you.
Hiring for a sales job when you're new in business is not the way to go, even if you think you have the money to do it. Because I'm going to need to know, how long does it take to get a client from a cold prospect to a warm prospect?
What are the top 10 objections outside of time and money that you get when you're trying to sell your product or services? You're not gonna have quality data to give me if you haven't been out there selling.
So one, you know, go start collecting quality data to prepare for when you're gonna buy a salesperson. There you go. Like you need to, you know, you wouldn't, you wouldn't give your executive admin no guidance in terms of a job description.
So don't do that to your salespeople.
Dr. Keith Haney:Well, I know a lot of people that do do that and they wonder why it didn't work out.
Katie Nelson:But, oh, so it didn't work out for them. There you go.
Dr. Keith Haney:Because I know I work a lot with congregations and we struggle with that idea. We don't call it sales because that sounds kind of creepy. Um, but we still.
Katie Nelson:That's so funny. What is it? An altar call?
Dr. Keith Haney:Right?
Katie Nelson:You guys don't think that's selling really?
Dr. Keith Haney:It is. I think they try to avoid that too. I know, but we also are very bad at it sometimes about reaching people who are not part of our tribe already.
So we struggle with. We want more people like you just talked about in business.
We want more customers, more members, but we don't know how to promote the product, which I would say is the gospel that we offer. So we struggle a lot with the same thing businesses do. We, we have this amazing product, we just not sure how to package it so that people want it.
Katie Nelson:Well, I don't know that you guys, I don't know that you guys need to worry about your packaging so much. I mean that kind of is all a set it set and forget it kind of thing. What I would say is go to your congregants.
So if you're, if you're a client of mine in business, right? So you sell consulting services or bookkeeping services or you're a mortgage lender or whatever it is in your community, I'm going to say fantastic.
If you're, if you're stuck in a place where you don't know how to, or where to go get more, then the altar call, so to speak, is. All right, congregants, you guys show up here every day of the week that we hold services. You purport to say that we are it for you.
You know who we are. Please introduce us to your friends. Because one of the things that we know is that your vibe attracts your tribe. Right to your point.
Like there's a, there's a church on every corner, just like there's a lawyer on every corner, like there's a realtor every block. So it's not like there isn't competition out there. Your congregants are flock to you because of the vibe of you. Just like any business, right?
So my favorite thing about this is that we're actually talking about churches business, which I really appreciate because for those of you who are listening that don't know, churches are money making institutions. They gotta pay for the lights.
Dr. Keith Haney:That's right.
Katie Nelson:They need to. If you want the lemonade and the coffee, it's gotta be paid for. So you know, there's a lease on the Space, Right, Exactly. They pay taxes.
It may look different than another business's taxes, but they're owed so you know, they have business expenses. So. Yes, I love that, that you bridge that gap right between like the, the, you make it closer to understand that running a church is a business.
And if you want. In the same way, in terms of selling, if you want to make the most impact you could possibly make, you do it through selling.
Getting a bigger congregation, getting a larger client list, like whichever direction you want to look at it from.
Dr. Keith Haney:Right.
Katie Nelson:It's. It's same, same baby.
Dr. Keith Haney:Yep, yep. So let's, let's talk about getting unstuck. A lot of your clients are stuck in the five figure ceiling.
From your experience, what's the biggest mindset or skill gap that keeps service based businesses from breaking through? We talked about the, you know, the pitchfork you're trying to get up the hill.
But what is that one mindset that you've experienced more often than not that they have to break through to kind of break through that five figure ceiling?
Katie Nelson:Well, so the five figure ceiling comes from when you start a business, your first like clients come from your friends and family. Right, Right. Come from your Rolodex. You either knew them professionally, previously, or like they know about you somehow.
So the biggest gap that I see is a skills gap. So they, they got some cash in the beginning to get their business going. It may or may not have required any selling, so to speak.
And then once it all stops because they've run through the Rolodex of all the people that they know and all the people that they know that could be a fit, they don't know what to do. So it's literally a skills gap. And then instead of the choice of investing in their own sales skills, they choose to invest in their marketing.
That's traditionally how it goes.
Dr. Keith Haney:Okay, interesting.
Katie Nelson:The challenge there is that marketing is, marketing is in the beginning. It doesn't need to have a ton of money put into it because you don't have all of the answers yet. So marketing is in the beginning.
You set up a website, you get a logo, maybe it doesn't need to, it doesn't need to be wildly expensive. And then you go through your first round of selling that informs your next round of marketing, and so on and so forth.
These are two separate, two wildly separate functions of your business that play a. The do a relay race, right? Sales hands off to marketing, which hands off to sales, which hands off to marketing, which hands off to sales.
And that's how you get to win. That's how you get your gold.
But if you only invest in your marketing and you're not investing in your personal skill set in terms of selling, your baton gets dropped.
Dr. Keith Haney:Very insightful. So you offer a lot of different workshops, from high intensity VIP days to the things you're doing now.
Actually, how do you decide what's right for the customers that come to you for help?
Katie Nelson:I don't. My clients do now. And it's all based on. So think of it in terms of, you know, a Venn diagram. Right.
Dr. Keith Haney:I heard a lot about that during last election.
Katie Nelson:Right? Oh, golly.
Dr. Keith Haney:Right.
Katie Nelson:Well, they existed prior to that. And yes, I walked into that one.
Dr. Keith Haney:I did. I couldn't help it.
Katie Nelson:But go ahead, it's okay. I got a good sense of humor about these things.
So, you know, there's you and your offerings in one circle, there's your ideal client, your target market in another circle, and then there's the circle that is the budget, like the worth of the product and the budget that your people can pay. So when you're taking a look at that Venn diagram, the exact middle is the right thing and that'll be determined by client.
So, for example, I run a mastermind.
I run an annual mastermind specifically to get solopreneurs in service based businesses to their six figures as fast as they can have their hair blown back. Because one, we need to monetize as soon as possible. Otherwise, because every day we own a business, we're on borrowed time.
Kind of like as soon as we're born, we're on borrowed time. It's the same thing with business.
So I'm trying to get you cash in the bank, cash flow coming so that you, your statistics go up in terms of your survival in business. And if you want to know more about that, just look at the sba. They'll be happy to tell you all about small business statistics.
We're not going to get depressed. But now, so, so I run that program.
If you're a business owner and you come to me and you're like, katie, I've only sold 50k, I'm totally looking to get to my 6 figures, I think I can get to 150 in the next year. And you know, this is my budget, I'm going to tell you the things I offer so you can see if it's right for you.
Honestly, I'm never going to try and oversell you because one, you're a small business, I know your problems. But if you say, look, I have an inheritance. I can afford the heaviest program. I will work it. I'm going to believe you.
So we'll make sure you get what you need.
Dr. Keith Haney:When I work with churches, one thing I discover often is they're not quite sure who they are. They're not quite sure what they do well.
How do you help a company that may have a lot to offer, but they're just not clear as to this is who we are, this is what we do well to get to that nice Venn diagram you just described.
Katie Nelson:So we start with the data. I don't work with people who are in their launch phase or who are pre monetized traditionally.
So they already come with even if you've sold ten grand, if you've sold twenty grand, we have something to work with you as a business owner, it's nobody else's job to help you to, to get to a place where they can help you. Right. You do have to. You're in this for a reason. So own that you don't have to have all the answers. Right? Progress, not perfection.
Nothing needs to be perfect. But you do have to do some work. You know, I'm not, I'm not going to take your money and give you answers. That's not my job.
There are plenty of consultants.
What I mean by that is there are plenty of consultants who will take it just for your listeners, there are plenty of consultants who will take a fat check, tell you exactly what to do, go on their next vacation while you try to figure out what they just told you to do. That this answer that you paid for, that's not how I, I don't find that beneficial to my target client.
My target client needs some quality direction based on what they already do. Well, you didn't choose to start a church or a business because you didn't know anything about it.
I mean, for goodness sake, you come with some expertise in a thing that we can utilize to get you to your next spot if you're willing to work for it. There are no easy buttons.
Dr. Keith Haney:We like easy buttons. You're just, you just hey, then go.
Katie Nelson:To I dare you to hit the easy button that's on TV when Staples does those commercials and see if your paper shows up at your house.
Dr. Keith Haney:I tried it, it didn't show up. So I had to go.
Katie Nelson:Oh, that's so weird.
Dr. Keith Haney:I know. I had to go. I had to order it. So your approach to sales I like is honest in human.
And we talked a little bit about this at the beginning of this is how can you help Clients unlearn hustle culture, pressure tactics and scripts that don't align with who they really are.
Katie Nelson:There is something you said that was so profound in there. Did you guys hear it? He told you to learn, unlearn all of the things that don't benefit you. He did not say hustle culture doesn't benefit you.
What he said is if it, you know, it needs to be your hustle. That's what he said. Did you hear it?
And the reason why I say that is because, you know, baby, I come from a boots on the ground sales space that was commission only at times. Like if you didn't hustle, you weren't eating.
And so while I no longer run my life like that because, hello, gray hair and age, maybe wisdom or maturity, it might not just be the hair color. I still would like to think that that benefits me because for every. And I'm looking to not just acquire the cash or just to do the hustle.
The hustle, but the more I put out there, the more I choose to engage in sales conversations, the more I choose to love the business that I run, the more people I can help. Right? So for me personally, my business has helped other business owners. So think about it.
Pre monetized business owners barely into their six figures business owners. I have helped what we would call micro businesses to the point of where the we've put $15 million back into the economy.
So why wouldn't I want to do that more? That benefits every community that those businesses are in. It. I would say it benefits the small business community as a whole.
It benefits that business owner and their immediate family. Like, yes, let's do more hustle and you have to own it for you. Like, why did you, why did you choose to start a church?
I mean, and I'm not looking to be a blasphemous, but did you do it because you thought that God would like you more? And I say that kind of tongue in cheek. So thank you for giggling.
But I also, you know, if you choose to become in business because you think what it's going to do is give you shine, then I would say think about not.
Dr. Keith Haney:Yeah, that's good.
Katie Nelson:Like that's, I don't know that that's a winning formula to get into business, at least not for what the business owners who work with passion or purpose or that fire. I think that that's where it could be discrepant. Right? There are plenty of people who are like, yeah, give me the shine.
I mean, we see them on TV a Lot.
Dr. Keith Haney:I know they sell. They have people selling a lot of shine stuff on tv. I want to get into confidence too.
I'm wondering, we talked a little bit about sales in the beginning of Things that Stop Us. What role does confidence play in the mind of the business person? That's another hindrance to being a good salesperson.
Katie Nelson:Right. I love the conversation of confidence. Thank you for asking. It came up in my.
If I asked you, let me ask you, how have you come to be the confident person that you are today?
Dr. Keith Haney:My wife told me to take chances and she would be. Well, she did. And she said, you know, what's the worst that can happen? You're miserable. Now if you take a chance, it doesn't work.
Would you be any less, any more miserable? I'm like, well, no. So it was like, then go for it.
Katie Nelson:So I would put forward that what she gave you was the chance to be courageous. It wasn't until you choose, you chose to take her up on it and say, thank you, honey. I appreciate you backing my courage play.
Dr. Keith Haney:Right.
Katie Nelson:That you went out and did. Did the do. You went out and did it and then you did it some more.
And then you did it so much that your skills up leveled and you became competent at whatever it is you're looking to do or put forward. Right?
Dr. Keith Haney:Right.
Katie Nelson:It is through the competence of any particular skill set. Business ownership is 99 different skill sets. Right. So it is through competence that we have the ability to be confident. I have been.
I am not old and I'm also not young. I have been working for 35 years of my life in a paid capacity that doesn't include my 25 cents for my chock full of nuts days.
Dr. Keith Haney:Right.
Katie Nelson:So I have been selling for a very long time. I am confident in that ability. I've owned businesses for 15 years. I'm confident in that ability. Right. I in like.
I don't know when this is airing, but my first book is coming out. I've never written a book before. I wrote a chapter of a book. I'm super excited about it. It's called Speak youk Way to Sales.
But I. I can't say I have a plethora of skills in that area. I had a lot of help making sure that that went off well because I've never done it before. So I. I feel I'm a competent writer.
I've been writing for a long time, all of those things. But as far as like being a book author, I don't know what that looks like. We'll work through it though. It'll be great.
Dr. Keith Haney:Well, good. I'm sure you will. I'm, I'm already. I'm already sold.
Katie Nelson:Oh, well, now, see, I'll, I'll believe you when you hit the button. But no. So, you know, that's the thing. We don't have to enjoy the ride.
Fail as much as possible quickly so that you can educate yourself on how, how you can do it better. It isn't about how I do it. My skill set is potentially vastly different from yours. It's not how Reverend Dr. Keith Haney does it.
His experience is going to be different than your experience. Secure yourself. Like, pull yourself into your core. Be wildly strong in both your strengths and the skills that you're learning to up level the.
It's your weaknesses in a SWOT analysis that provide the biggest opportunity. If you look at it right, I love it.
Dr. Keith Haney:So for someone who's listening to us right now and they're getting a little encouraged, but they still feel stuck, overwhelmed, unsure where the next dollar is coming from, what's the first thing they should focus on to regain control?
Katie Nelson:One, know you're not alone. Know that this is not personal to you. Right? I just. And I say that with all of the love in my heart. It is not just you.
So the moment that your demons start telling you you're an imposter or you're not good at this or maybe you should give up or whatever, know that there are probably 50 million people thinking the exact same thing that are starting their own businesses. It isn't easy right now running a business or owning a business or starting a business is never easy. It is especially not.
The odds are not ever in our favor at this day and age at the moment. And it can still be done. There is still money to be made. So just know that this too shall pass. Right?
So take a deep breath when we talk about belief and faith. I want you to have belief and faith in your ability to do this. And your very next thing to do is actually go do.
Nothing was ever changed by us sitting and wallowing. And of course, idle hands do the devil's work. So see, look, I'm just all sorts of full of it.
So you might as well just get out there and start using your hands. Call the people to you, start delivering. Right? Whatever your services are, they are needed.
So go get more data because the data that you can come up with on your own obviously isn't serving you well.
Dr. Keith Haney:I love it. So what's one belief about sales? You want to permanently retire.
Katie Nelson:I want to retire that. Sales has to be hard.
Sales is no harder than any other thing we have ever done and is through your sales, like everything you want is on the other side of that for your business. Right.
When we're talking about cash flow, when we're talking about wanting to be able to provide for ourselves and our families and our communities and our worlds, you know, if you can sell, do you know that you get to be the biggest philanthropist? Right. Bill Gates had to sell his ideas in the beginning. He wasn't them.
He wasn't the millionaire billionaire, whatever gazillionaire like that he is now. He. They started in a, you know what, a garage or something. Isn't that where all big tech companies seem to start from?
Dr. Keith Haney:From?
Katie Nelson:And so, you know, he had to go sell his ideas, too. You're just like Bill Gates. You're just like Mark Cuban. You're just like Oprah Winfrey. Literally every single one of us is.
We all have a starting place, and so today can be that starting place for you. Build from there.
Dr. Keith Haney:What's your favorite way to celebrate a big win in your life?
Katie Nelson:With my team and my husband, that's my favorite way to do it. It doesn't really need to be something huge, but so celebrating with. Right. Or celebrating with my client. But I also don't think it requires big wins.
If we wait for the big wins, we might get really tired. So I teach my people, like, sales is a game of little wins. You got the business card, it's a win. You got the meeting, it's a win.
You had a conversation, it's a win. Like, we talk about how sales is such a no. That's just people focusing on the wrong piece.
If you think about how many yeses it took for you to get to that one no, there were more yeses than there were no's.
Dr. Keith Haney:Awesome. I'm gonna ask you my other favorite question. What do you want your legacy to be?
Katie Nelson:Loud.
Dr. Keith Haney:You want to be loud?
Katie Nelson:I do. No, I want my legacy to be loud. I want my legacy to be heard everywhere. I want.
Every time a new business makes their first hundred k, their first two hundred k, I want them to think, yes, I'm having a sales uprising. This is what this feels like. This is what this looks like. I can't wait to get to my seven figures and beyond. If that is my vision.
Dr. Keith Haney:That's great. So something new we're doing on the show is a surprise question. Pick a number between 1 and 10 for your surprise question.
Katie Nelson:6.
Dr. Keith Haney:Number 6. Who would you most like to sit next to on a 10 hour flight and why?
Katie Nelson:Who do we think has good breath? Okay, no, I know I'm not good at answering these questions. Probably Barbara Corcoran. I would love to talk to her. She's really quite the maven.
I think she has an amazing story. But for me and, and I think she has a lot to teach.
But I want to, I'll be honest, anyone who wants to share their story with me, I would be interested in every single business owner or not every single one of us has amazing stories that make up who we are in our world. And I can always learn something.
Dr. Keith Haney:I like that. I like that. Where can people find you and connect with you and also find out when your book comes out.
Katie Nelson:Oh, I live in D.C. so if you're ever in D.C. come on, find me. You know, people know where I'm at. I'm the president of the greater D.C. chapter of the national association of Women Business Owners.
There's one near you. Call me, I'll tell you about it. Katie at salesuprising.
I can be found there, but you can find me at sales uprising on YouTube where this will also live in my Spotify channel. All my podcast guesting, so I've got all of those. I don't, I don't podcast myself. I only promote all of my amazing hosts. So thank you for this.
LinkedIn, Facebook, YouTube. I'm sure I'm other places but I don't know that they're verified. So you'll have to take a look at that and then the book will be on Amazon again.
It's called Speak youk Way to Sales. So if you, if sales is a skill set that you need support with, that could potentially be a book for you. It is not just me. I am one of the chapters.
But this is a collaboration from multiple business perspectives on how you can generate sales through speaking and how to support that effort.
e towards the end of March of: Dr. Keith Haney:Well, Katie, thanks so much for being a guest on the podcast. For those who are listening, Katie's message is clear.
Sales don't have to feel like manipulation, exhausting or misaligned and they don't have to keep you stuck.
If today's episode sparked something and you learn more about her and her company at Sales Uprising, explore Katie's workshops, VIP days and live events and commit to developing your sales skills like the revenue driven asset that you are because clarity creates confidence and confidence creates cash flow. Thank you so much for being a part of the podcast. Thank you.
Katie Nelson:Thank you.