Quote: "If we command our wealth, we shall be rich and free; if our wealth commands us, we are poor indeed." – Martin Luther King Jr.

This episode dives into the pervasive fear of losing financial security, even among the wealthy. Keren highlights the scarcity mindset, loss aversion from psychologists Amos Tversky and Daniel Kahneman, and the role of childhood trauma in shaping our financial fears. Through relatable examples, Keren reveals how this mindset traps people, showing that only by confronting these fears can we enjoy our wealth.

Tool of the Day: Start a “Wealth Consciousness” reading list, with top recommendations like You Are a Badass at Making Money by Jen Sincero.

Referenced Books/Media:

• Thinking, Fast and Slow by Daniel Kahneman (concept of loss aversion)
• You Are a Badass at Making Money by Jen Sincero

Madoff: The Monster of Wall Street (Netflix documentary)