When it comes to marketing, word of mouth is your golden egg.
In today’s hot seat coaching episode, Melissa explores the crucial ingredient of networking — the power partner. She’ll explain why it’s not only important to build connections with your ideal clients but also with those who can refer you.
Here’s where thinking outside the box pays off. You won’t want to miss this conversation.
Topics discussed in this episode:
strategic posting
life coaching
customer avatars
ideal network
referrals
grow your network
power partners
niche down
professional women
tips for entrepreneurs
connect to your audience
networking
building a network
LinkedIn
Submit your questions to team@burnouttoallout.co for an opportunity to get your hot seat with Melissa on the Burnout to All Out Podcast
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Transcripts
Melissa:
Hey. Hey. Hey. I hope you guys enjoy these, what I'm calling, podcast shorts for my burnout to all out community. This is just a little peek behind the curtain of the coaching that goes on inside of my programs. We're bringing to you Some of the best nuggets and coaching I'm giving, within hot seats of all of our different programs, whether it's our LinkedIn Method Academy, our mini mastermind business basics all the way up to our higher level mastermind. If you're hearing some of these questions and you're like, man, I wish I could get my burning question answered by Melissa. Hey.
Melissa:
Guess what? You could be featured on my podcast. If you've got a question that you want answered and you submit it to my team and we pick it, we will bring you here to the podcast for our podcast shorts and, do a hot seat with you. Where can you submit your questions? Send them to team burnout to all out .co. We'll make sure we drop that in the show notes for our podcast shorts, and I hope that You guys find as much value in these shorts as our clients do inside the program. Need some effective tactical advice that actually helps you get results and makes a real difference in your life and business? You've come to the right place. If you're finding yourself here today, it means you're getting ready to gain serious traction in your business, rapidly multiply your income and impact, and you're ready to make it happen while living all out. Guys, I'm Melissa Henault, your trustworthy corporate dropout turned 6 figure business burnout turned happy and healthy CEO of a multimillion dollar online business, and you're listening to the burnout to all out podcast. On this show, we're serving up innovative growth strategies, simple implementation methods to put them into practice and action stimulating inspiration tailored specifically for the modern entrepreneur.
Melissa:
Let's dive in. Alright. Let's go to Sandra.
Sandra:
Hi, everybody. Hi, Melissa. I'm happy to be here today and to share a win. I've been in the academy since May, so coming to the end here at the end of September. And it's been a longer game. Even though LinkedIn is a long game, it's been a longer game for me to really step into it as a new user. But my wins are I'm actually posting, And I'm starting to work the work and see how all these algorithms and things work, and it's pretty cool. So all the things I've learned in my slow process are really coming to support me now.
Sandra:
So just wanted to say thanks, and that's a huge win for me.
Melissa:
Awesome. So exciting. Alright. Oh, I'm so sad you're almost done, though. Are we gonna see you in Nashville?
Sandra:
No. I'm actually getting married in 2 weeks. I'm starting a new life, kind of feeling like I'm living my whole life backwards. And so there's a lot going on, till the end of the year for me. And yeah. But maybe next year. Totally.
Melissa:
No. Maybe next year. We're gonna have some other live stuff next year too.
Sandra:
So
Melissa:
Yeah. So how can we help you?
Sandra:
My question because, again, I'm sort of this has been a bit of a slower process for me. With regards to my avatar, I recreated myself out of the oil and gas industry, and I'm a life coach now. And I coach relationship and communication. And My avatar is women that have kind of, got families. They've focused on kids. They've focused ston work. They're successful in many ways, but their relationship has perhaps suffered walking on eggshells, not having the fresh communication, and not investing into their relationships. So that's my avatar.
Sandra:
And in searching for people to be in my ideal network, Because it's not a specific industry or a specific profession, I'm looking for women that are successful pulling areas and that might be struggling in their relationship. And so my question is to ask for a bit of expertise on how to maybe widen my funnel. How would you go about seeking out those kinds of people?
Melissa:
Yeah. It's a great question. And I think that kinda goes back a little bit to Shantel's question. Yes. Yeah. Of, like, let's make your funnel bigger up top, And then your content will kind of qualify the people who really wanna connect with you. Because the other thing is these high performing females. If they confide in anyone, it's probably a fellow high performing female.
Melissa:
Right? It's not gonna hurt you to have a really healthy, happy from a relationship standpoint, high performing female. If she's got a really close friend who's high performing in as well, but is struggling in their relationship or struggling in. Right? So she could still be a referral for you. And this is the thing I want you guys to keep in mind. It's not just your ideal client you wanna build your network with on LinkedIn. Remember, the number one reason people go to LinkedIn is to grow their network. I want you guys to remember that your power partners are people that are not necessarily your ideal client, but they can refer you to your ideal client. Right? And so when you're growing your network, make sure you're thinking about that.
Melissa:
Right? So when you're thinking about these high performing females, again, I think that and how many do do you have in your network right now?
Sandra:
I have about 258. Not all of those are ideal for sure.
Melissa:
Okay. Yeah. We need to get you growing. When do you graduate?
Sandra:
At the end of September.
Melissa:
Okay. Alright. I want you adding 12 a day this week and then I want you to go up to 13 a day next week. I need you to move a little faster here. And what I want you to do is what's the price point on your coaching program? Is it 1 on 1? Is it group coaching? Is it both?
Sandra:
I do both, but it's mostly, like, 1 on 1 couples and then 1 on 1 individuals.
Melissa:
Okay. And what's the price point?
Sandra:
Around:
Melissa:
Okay. And then you said you came from oil and gas. What was your job title in oil and gas?
Sandra:
I'm a petroleum geologist.
Melissa:
Oh, wow. Okay. So, like, in this like, the science chemical space. Very cool. Okay. The reason I'm asking is because, yes, we can grow. We can sort and sift on LinkedIn by mid to higher level titles for professional females. And that's 1 route to go.
Melissa:
It's still gonna be a huge list.
Sandra:
Yeah.
Melissa:
But You can also get more niche to get started by growing your network with women who have a common professional kind of thread from your background as kind of a pre qualifier. So like you can look for women in more of this kind of chemical, chemistry, biology, like think about the women who are in similar industries that are high performers today. Because then in the DMs, you can actually kind of talk about and connect with your past with their present, and maybe how and why you made the transition. Right? So, like, one of the things that really helped me launch my first business was really coaching and mentoring female pharmacist, which I was 1, and females in the pharmaceutical industry, which I had been a part of. Right? Because I knew their burnout. I knew why they wanted to eve. I knew about the incredible college loan debt that those who are farm grads deal with. Right? So it's like, I was a mentor and coach them on how to scale a business around their 9 to 5.
Melissa:
I could have marketed to every working professional female on the planet, But I started think about this guys, to where I am today. To where I started? And this is why we always say, like, try to get as niche as possible when you get started. I started with female pharmacists and women in the pharmaceutical industry. And look where we are today. Just because you start there, doesn't mean that's written in stone what your business is gonna look like for 10 years. That was nearly 10 years ago. Right? But it gives you common ground if you're looking to really get some common ground and get laser focused in connection with some people on LinkedIn.
Sandra:
Okay. That's very helpful. I I hadn't really considered that part of my past as a connection tool.
Melissa:
Yeah. Totally. Okay. Awesome.
Sandra:
That's very helpful. Thank you.
Melissa:
-:
Melissa:
Can't wait to see you guys. Come find me over on Instagram, LinkedIn, Facebook, wherever you like to hang. Cannot wait to here, how you are enjoying and applying what you're learning. You guys reach out to me over on social because I love hearing what's resonating with you. When you reach out to me and you send me those personal DMs, they really do impact the content I continue to bring forward to you. So, again, come find me, melissa_henault over on Instagram, Melissa Henault over on LinkedIn and Facebook. Can't wait to see you guys over there.
