Welcome to Pulp Nonfiction: The Paper and Packaging Podcast!
Our guest this month is Mary Anne Hansan, President of the Paper and Packaging Board.
As President of the Paper and Packaging Board (P+PB) since its formation eight years ago, Mary Anne leads P+PB’s How Life Unfolds® national consumer and B2B marketing campaign, reaching millions of consumers each year. She oversees all aspects of the campaign including research, strategy, messaging and campaign metrics. The campaign, collectively funded by 47 manufacturers and importers, promotes the use of paper products and paper-based packaging by highlighting how their sustainable nature, the industry’s practices and recycling help contribute to a healthier planet. P+PB’s program is structured similarly to agricultural promotion efforts like the campaigns for beef, eggs and cotton that are familiar to many Americans.
Prior to joining P+PB, Mary Anne worked in a wide range of industries promoting plastics, seafood and flowers, and for both advertising and public relations firms throughout her career. She is a paper and packaging enthusiast who loves to read magazines and newspapers, and gets excited not only about what’s inside the shipping box, but the box itself, and of course, recycling all of the above when she’s done.
This podcast is brought to you by Sustana Fiber, a leading producer of FSC®-certified sustainable recycled fibers. At our facilities in De Pere, Wisconsin in the United States and Lévis, Quebec in Canada, we use automated proprietary processes to transform recovered paper into high-quality recycled fiber for use in printing papers, tissue grades and formed molded fiber packaging. We also produce EnviroLife®, a sustainable recycled fiber compliant with FDA standards for food service packaging. Learn more about how our products and manufacturing practices support the circular economy at www.sustanafiber.com.
Interested in learning more about sustainability from a variety of professionals committed to helping develop the circular economy to improve our environment? Then be sure to subscribe to our channel to catch Sustana Fiber’s latest episode of Pulp Nonfiction: The Paper and Packaging Podcast. Hosted by Sustana Fiber’s Greg Johnson, Director of New Business Development, and Dr. Marta Pazos, a leading sustainable packaging materials scientist, this monthly video podcast series features fascinating discussions on several trending topics involving sustainability.