As blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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Episode Chapters:

(00:00) Introduction: Alison McCauley

(04:53) - Blockchain Technology

(10:30) - What Are NFTs and How Are They Being Used?

(25:30) - When Humanity & Technology Connect

(35:08) - Web3 Impact on Organizations, Brands & Marketers

(39:15) - Where is Web3 Now?

(46:13) - What Drove Alison McCauley to be a Web 3 Translator