Would you love to see your pet business in the press but you're not sure how to go about it?

In this podcast I'm sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly.

Whether you have NO budget at all or you'd like to invest in spending a day together learning everything you need to know to pitch stories to journalists, there's an option to suit.

You'll learn why getting press coverage can help you.

Plus what makes a story idea.

And how to go about choosing the right path for you.

Key topics and timings in this episode:

0.30 - Why I’ve moved away solely from helping people with press coverage.

0.40 - How I still support people in this area and why I wanted to share the three ways I can help you with this.

1.22 - The reasons why people want to be in the press - four of them. They are to raise brand awareness, to gain visibility on a larger scale than social media, to make sales and to build authority with case studies from Sarah Jones at My Anxious Dog, Zoe Willingham at Best Behaviour Dog Training and Rebecca Walters at Pupstarts Breeders.

6.50 - What makes an interesting story? Community and charity, something new, a lightbulb moment, awards and achievements, inspiring animal, news hacking or news jacking.

The three ways I can help you…

11.20 - No 1. How I can help you get in the press for FREE with my free resources you can download on my website, my press release template and five steps to get in the press guide.

13.15 - No 2. Gain support and get personalised advice for your pet business in my Pets Get Visible mini-membership. This is just £20 a month.

16.03 - No 3. Work with me one to one, and chose from a 90 minute or half day one to one, or learn how to do your own PR in a DAY with my Get Your Pet Business in the Press in one day package.

19.51 - How to get in touch to learn more, join my FB group and find me on social media. 

Links mentioned in this episode:

Download my Five Steps to Get In the Press Guide for FREE:

https://publicityforpetbusinesses.mykajabi.com/five-steps

Find out more about Pets Get Visible, my mini-membership: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

Book in for a one to one: https://publicityforpetbusinesses.co.uk/one-to-one-coaching/

Find me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinesses

On Facebook here: https://www.facebook.com/rachelspenceruk

On Instagram here: https://www.instagram.com/rachelspenceruk

On LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/