She’s a PR rockstar from Detroit whose clients have been featured on CNN, TVN, Word Network, Radio One, Oprah Magazine, Tom Joyner, Essence, Ebony, Black Enterprise, PBS, and a whole host of other major media outlets. Aside from this, she helps churches and faith-based businesses with their marketing.
What’s In Store For You
[04:36] Pam believes she was born to do PR.
[04:56] She shares her first experience in doing PR work – as a teenager.
[06:52] What should churches know about the “marketing game”?
[07:48] “You’ve got to do the old school with the new school”
[08:54] What are the differences between Marketing and Branding?
[10:06] Pam shares a few steps to take in order to market your brand
[11:56] How her company, Ministry Marketing Solutions, came about
[13:06] How can your “personal story” build your “brand”?
[14:44] Who is your target audience and how to customize your brand around it?
[16:07] Targeted marketing vs. Broadcasting – which is more effective?
[16:32] Leverage local vs. pitching national firms
[17:46] Why did Pam start the “Speakers Magazine” specifically for African-American speakers?
[18:57] Pam gives us more background about the Branding Accelerator Program and how it can immensely help speakers