Mark Schermer was responsible for marketing for years and is a great advocate of an agile way of marketing. In this podcast he gives a look back at how agility has improved the customer delight proposition at Syngenta and looks ahead to what is to come.

About Adrie

Adrie Dolman MSc from the Netherlands, famous for starting the database marketing revolution in the Netherlands in 1989. He has over 10 years experience providing Agile Marketing and Business Agility coaching. Adrie is also author of the Dutch book on Agile Marketing, nominated for the Marketing Book of the Year and the Marketing Literature Prize.

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