Shownotes
If you're looking to blend creativity with strategy and create a media-first brand, this episode is for you.
I'm joined by Alexa Phillips, writer, brand strategist, and founder of Bright Eye Creatives, a Seattle-based creative studio helping creatives monetize their zone of genius and build sustainable businesses. With nearly a decade of experience working with Fortune 500 brands, startups, and creative entrepreneurs, Alexa shares her expertise in content marketing, brand strategy, and building authentic connections.
In this episode, we're chatting:
- How to discover your "zone of genius" and leverage it in your business
- The importance of aligning your brand vision with your goals for authenticity and sustainability
- Media-first brand strategy and why it’s the future of content marketing
- Tips for balancing creativity with strategy to create compelling, impactful content
- The role of storytelling in brand building and how to use your personal interests to shape your strategy
- Overcoming fears and mindset challenges when starting out with content creation
- Repurposing content effectively to maximize reach and engagement
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