So, one of my all-time favorite books is 'Influence: The Psychology of Persuasion' by Robert Cialdini.

It breaks down six powerful tools of persuasion that every entrepreneur should master.

In today's episode, I’ll share tips on how to effectively gather and use testimonials.

 Did you know that if you ask for reviews directly, you're more likely to get them? 

Don't just hope for organic reviews...actively seek them out.

Authentic video testimonials are especially impactful.

Whether you're just starting out or looking to boost your current efforts, these strategies will help you build a solid library of social proof, making your product or service more appealing.

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