Artwork for podcast Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients
Episode 114th March 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:16:45

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If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid.

In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability.

🎯 You’ll Discover:

  • The hidden cost of custom work (and why it’s harder to scale than you think)
  • Why high-paying clients actually prefer clear, structured offers
  • How packaging your services builds trust, efficiency, and profitability
  • My simple “Lego Brick” approach to creating offers that sell themselves

📝 Resources Mentioned:

  • 🔥 Want a smart, repeatable way to package your expertise & attract great clients? Get early access to Package Your Process™ Accelerator now: packageyourprocess.com

#PackagingYourServices #ScaleYourBusiness #ServiceBusinessGrowth #BrandStrategy #SmallBusinessTips #EntrepreneurLife #CoachingBusiness #WorkSmarterNotHarder #DreamClients #BusinessClarity #PackageYourProcess

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