Michelle Lynne and Peter Ward dive deep into artist branding for classical musicians, exploring Jungian archetypes to define personality, using core values to guide decisions, and creating memorable, authentic brands through storytelling and creative choices.

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Pieter Schoonderwoerd - https://alwayslookatthebrandsideoflife.com/

Pieter Schoonderwoerd Instagram - https://www.instagram.com/pieterschoonderwoerd/

Archetype eBook DM Pieter on Instagram @pieterschoonderwoerd

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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com/

The Fearless Mastermind Instagram -https://www.instagram.com/thefearlessartistmastermind/

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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC