Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-content-with-purpose/

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Episode Chapters:

(00:00) Intro

(03:12) Common Problems When Creating Content

(12:59) How Stories Come Into Brand Advertising

(16:48) The LBOW - Lifetime Body Of Work

(27:02) Creating Visuals For Your Online Content

(34:45) Putting the "Why Not" Into Stories

(36:02) Changing the Messenger

(37:30) Tips For Repurposing Content

(45:27) Why is Producing Quality Content So Important?

(48:32) If You Weren't A Content Marketer, What Would You Be?

(49:02) Advice To Your Younger Self