In this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting specific audiences and addressing their unique challenges. Kate also discusses the evolution of LinkedIn as a platform and its focus on empowering creators. She provides tips for optimizing LinkedIn profiles and shares the 111 framework for LinkedIn success, which involves targeting one audience with one problem on one platform. The conversation explores the rise of freelancers and solo companies, the importance of personalized content, starting with LinkedIn and foundational content, solving customer problems and building trust, embracing the learning curve and starting today, and the unpredictability of viral content.

Takeaways

• Building a personal brand on LinkedIn takes time and consistency, and success is not achieved overnight.
• LinkedIn has evolved from a platform focused on careers and recruiting to a platform that empowers creators and thought leaders.
• Targeting specific audiences and addressing their unique challenges is key to building a successful personal brand on LinkedIn.
• Video content can be a powerful tool on LinkedIn, especially for those in industries that require strong communication skills.
• Optimizing your LinkedIn profile, including using a compelling banner image and a clear headline, is essential for attracting and engaging your target audience. The number of freelancers and solo companies is expected to increase in the future, making it important to get ahead of the trend.
• Personalized content that connects with the audience on a deeper level is more effective than mass-blasted content.
• LinkedIn is a valuable platform for starting and growing a personal brand, and foundational content is key to success.
• Customers care more about how you can solve their problems than the structure of your company.
• It's never too late to start building a personal brand and leveraging social media platforms.
• The success of content can be unpredictable, so it's important to keep experimenting and not get discouraged.

Chapters

00:00 Introduction and Background
01:05 Kate Ladon Personal Brands
03:26 The Reality of Building a Following on LinkedIn
04:10 Targeting Specific Audiences on LinkedIn
05:22 LinkedIn's Evolution and Adaptation
07:07 LinkedIn as a Professional and Positive Platform
08:04 Trends and Best Practices on LinkedIn
13:42 The Power of Lurkers and Personal Branding
15:11 Success Stories on LinkedIn
17:07 LinkedIn's Non-Corporate Focus
18:15 Content Creation and Personalization
20:50 Video Content on LinkedIn
23:26 Using Links in LinkedIn Posts
25:04 Balancing Personal and Professional Content
26:36 Optimizing Your LinkedIn Profile
29:41 Creating a LinkedIn Signature
35:24 The 111 Framework for LinkedIn Success
42:12 Rise of Freelancers and Solo Companies
44:14 The Importance of Personalized Content
45:33 Starting with LinkedIn and Foundational Content
48:43 Solving Customer Problems and Building Trust
49:09 Embracing the Learning Curve and Starting Today
51:10 The Unpredictability of Viral Content

Kait LeDonne Links:

https://kait-ledonne.mykajabi.com/

https://www.linkedin.com/in/kaitledonne-personalbrandingexpert/