Carolyn Edlund is Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Founder of Artsy Shark, a forum that targets artists AS small business owners with marketing and sales tips. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. Her emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one's deepest professional aspirations.
The fine arts vs. arts & crafts barrier
Art for its own sake vs. art as a business
How artists build a business without sacrificing their craft
How "repeat business builds business"
The catch-22 of selling out for money or not being good enough for it
The artists' enviable lifestyle of glamour & freedom
Referring to all customers as collectors
Branding: How artists create their brand
Marketing: How it has changed - keeping up with the times
Essential marketing tools & skills for artists
Scalability: managing audience growth
The opportunity of technology for fine art and business scale: 3D Printing, Laser Cutters, etc
Listen now, or download and take this 40min episode with you on your phone or mobile device.