John: 00:00:11

Coming back to our nugget before we get into our episode.

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What was the big nugget you

learned out in LA at Driven?

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There's a hundred million of them But

here's the one that I'm gonna pull out

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it's the most immediately actionable We

do a session called tool time just really

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fun because you know There's a hundred

some odd entrepreneurs in the room and

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it takes Hours, if not days, if not

weeks to figure out what software you're

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going to use for specific things, right?

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Like when you're really going to school on

it or even stumbling upon software, it's

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hard to know what works and what doesn't.

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: 00:00:39

And so we crowdsource it and we

just ask everybody to submit the

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tools that they love the most.

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And we got least over a hundred, Ralph.

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The list is extensive.

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But the one that I'm really

excited about is called Chatbase.

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co.

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And what it does is it allows

you to build A chat bot based

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off of your own proprietary data.

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Add it to your website, for instance, it

crawls your website and then now people

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can ask the chat bot questions based

off of all the content on your website.

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And the more content robust

your website is obviously the

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better the chat base works.

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And so they can, you're answering

questions about products, services,

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terms materials shipping, receiving It's

unbelievably effective, and what's really

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cool about it, too, is it's iterative.

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if it says something that you don't

like or makes a mistake, you get to see

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every single chat that takes place, you

get to correct anything that it says

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incorrectly, and then, from that point

on, it will always respond perfectly.

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And if you've got a content rich

website this is an absolute necessity.

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I especially love it for e commerce and

sass because if you have a content rich

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website and e com and sass, the thing

that's really, obvious, but maybe not

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so obvious about those things is the

transaction actually takes place on site.

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There's no call book appointment schedule.

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It's like they're going

to buy right now today.

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And if you can, Put an AI driven chatbot

that's pre loaded with all of the

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information about your specific product.

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Oh my goodness.

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And you just make it easier for them to

find than having to sift through things.

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Not an affiliate one of our members,

I wish I could tell you which

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member came up with it because...

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I should really give them a shout out.

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Oh, you know what?

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I think it was Rachel.

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So shout out to Rachel.

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aNd I might be wrong about that.

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So now I'm nervous, Ralph, but chat base.

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com potentially from Rachel Perlmutter

pretty amazing little tool It's one of

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those examples of how like AI doesn't

usurp or change the world, but it's

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just a, 1 percent improvement here

and then another tool give you another

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1 percent improvement that those

compound effects are going to put you

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massively ahead of your competition.

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Yeah, that's huge.

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The other tool that's in this space

that I'm aware of but have not used

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and put this on a list of things

to test now that I have chatbase.

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co.

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It's chatbase.

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co, correct?

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Yep, dot co.

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Is myaskai.

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com does a similar thing.

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And I've heard really good things

about this through sort of secondary

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sources, but this is the future.

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Especially on e com, if you're not

testing out these types of things at

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the very least, Oh my God, the ability

to be able to upload your entire

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database of information, especially if

you have a content rich site, which I

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know a lot of people listening to this

show are big believers in content.

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I think the more content site,

there's an AI solution for that too.

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But you have to know you

have to be concentrated.

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Do you know what I love about my ask?

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I'm on it now.

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I'm on my ask.

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ai.

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com.

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It allows you to upload documents.

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It says, upload a PDF text or doc file.

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And then you can chat with any

document and I dropped this as

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a nugget on a previous episode.

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I do this with legal documents.

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I did this two days ago.

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I'm buying an apartment building in

Fargo and I uploaded this document.

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I started asking questions.

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What are the terms of the agreement?

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Is there anything here that

I should be worried about?

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Is there anything that

puts the seller at risk?

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And it is insane.

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How well it works.

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And I wasn't even using this tool.

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I actually use a separate tool

that looks to be maybe not

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quite as effective as this one.

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Just blows me away that we're here.

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Like, I'm just such an old guy.

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This feels like Star Trek.

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Like you're chatting with a PDF document.

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Oh it's crazy to think about.

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And it's crazy to think about the, this

is just the tip of the tip of the iceberg.

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Oh yeah.

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People are like, oh my God, chat, GPT AI.

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Wow.

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That's amazing.

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And then they stop and that's it.

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No, like first off, there's not

going to be any other public

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tools released by open AI.

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In the future, according to Sam Altman,

the point is like that just got people.

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Can you blame the guy?

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He got dragged over hot coals and

crucified by the angry mob and

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he's like, all right, we won't

let you see what we're doing.

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gosh, man, we just ruined.

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And I know, the guy was trying to

be open, transparent, honest, he was

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trying to allow for some level of like

public influence and public opinion.

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And instead, we just like straight

up farmer and pitch forked him.

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incredible.

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And then when you have a conversation

with a non marketing person,

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it always goes to fear based.

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Oh my God, they're taking over.

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It's Oh my God, it's almost like one

of those conversations that you don't

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want to have because when I talk

about AI, I talk about it like this

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is transformational, at least for

my business in general, certainly on

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the marketing side and people just

immediately go to this fear based thing.

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I think that all of that.

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Backlash that Sam Altman got.

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It's too bad.

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really like him.

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I think he's a guy for that role.

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I think so too.

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And I think he's got his

intentions in the right place.

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Going to the government,

looking to, get regulation,

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like all these sorts of things.

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I don't know.

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He seems like one of the good guys.

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Hopefully, I used to think that.

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So let's punish him.

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No good deed goes unpunished.

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Exactly.

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That's what we do.

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Oh, you're being honest

about what you're doing.

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I'm gonna stab you in the heart.

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And then everybody, every other company

is building it all in the background

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and they're doing it in the fastest,

cheapest, most dangerous way possible.

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And we reward that.

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Yeah, it's unfortunate.

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But anyway, the tools that are there

right now, we'll leave links in the

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show notes over perpetualtraffic.

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com