Artwork for podcast Trumpet Dynamics
The M.U.S.I.C. Method of Getting Butts in the Seats w/ Composer Turned Copywriter Dr. Douglas Pew.
29th August 2022 • Trumpet Dynamics • James Newcomb
00:00:00 00:52:53

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I'm excited to share this episode with you. I heard of my guest Doug Pew from a man named Ben Settle, who is on my personal "Mt. Rushmore" of internet marketing. While Doug is not a trumpeter, he's a terrific musician and accomplished composer of operas. In fact, it was after Doug got fired after getting an opera commissioned by the Kennedy Center in Washington, DC that he was put on his current career path which has proven to be quite profitable. In fact, he'll tell you in this interview that he made more money from one single product launch than he would typically earn in two years at his previous academic job.

The big takeaway from this episode for me was that it is possible to do what we love to do; and oftentimes being rejected from "The Plan" leads us to pursuing the path we've been meant to do all along!

What you'll hear in this episode:

-The appeal of opera to the modern audience which is inundated with entertainment options....01:45

-The major components of an opera, and how opera differs from musical theater...06:45

-How having an opera commissioned at the Kennedy Center led to Doug getting the axe at his academic gig...18:47

-How a raw deal in academia led to greener pastures in internet marketing...22:05

-How getting good at trumpet can prepare you for success with jobs that actually pay money...34:30

-The MU.S.I.C. method of persuading people to dig what you have to say (or play)...43:30

  • Misery
  • Unique promise
  • Sure solution
  • Ideal world
  • Call to adventure (clear path to paradise)

-And whatever your discerning ears deem worthy of your time and interest...

Resources mentioned:

Ben Settle's Email Players newsletter

How to Write Copy that Sells by Ray Edwards

Latter Day Musiversity - Doug's music writing program mentioned

Mentioned in this episode:

Lessons with Bud

Have you heard of a fellow named Bud Herseth? He's only the greatest orchestral trumpeter of all time, and now you can listen to a series of lessons, notes, anecdotes and in-the-trenches advice for free. This 57 minute audio is available for a limited time. Head over to to learn more.