Shownotes
In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time.
Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women and anxious moms. We talk honestly about niching, evolving your work as your life changes, letting go of panic-driven marketing, and what it actually looks like when your practice starts to feel calm instead of chaotic.
Whether you’re early in your practice, considering a pivot, or wondering if private pay is realistic for you, this conversation offers grounded reassurance and real-world insight—no hype, no shortcuts.
Here’s what you’ll learn in this episode:
1️⃣ How Gily found (and trusted) a niche that truly fit her—without locking herself into something forever
2️⃣ What changed when her website and messaging finally reflected the clients she wanted to serve
3️⃣ Why clarity, patience, and relationship-based marketing led to a calmer, more sustainable practice
Resources & Links Mentioned:
- Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist
- Learn more about Confident Copy: https://walkerstrategyco.com/cc
- The Walker Strategy Co website: https://walkerstrategyco.com
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Transcripts
Hey y'all.
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Welcome back to Marketing Therapy.
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This episode is so special.
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You're gonna meet Gily Rosell in this
interview, who is a clinician that I have
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come to know, have had the pleasure to
support, and really the absolute honor to
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walk alongside in her journey from going.
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Completely insurance-based to
now 80% self-pay with clients she
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absolutely loves to work with.
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Not only that, but Gily has built a
successful small group practice with
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a really specific niche, and we dive
really deep into that part of her
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journey as well in this conversation.
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If you're someone, man, I think every
therapist can get something out of this
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, but if you're someone who's sitting in
the early stages of your practice, you're
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gonna find this one incredibly inspiring.
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Gily has some great messages for you,
and if you're someone who's looking
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to move in the private pay direction,
whether or not you depa entirely or not,
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this conversation is going to light a
fire under you in the very best way.
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Alright, let's dive in.
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Anna Walker: Gily, welcome
to Marketing Therapy.
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I'm so excited to get to
sit down with you today.
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Start by telling us a
little bit about you.
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Who are you, what do you
do, and where are you based?
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Gily R: Okay.
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First thank you so much for having me.
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I feel so honored, Anna.
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Thank you.
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So my name is Gily Rosell.
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I'm a licensed marriage and family
therapist based in Connecticut.
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And I primarily focus my specialty
and perinatal mental health.
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So I mostly work with postpartum
women anxious moms of young children.
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And I also have a group practice.
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So I have two other therapists in my
practice who have their own specialties.
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But we blend really nicely together.
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Anna Walker: I love that.
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And do you see folks in
person in Connecticut?
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Gily R: So I see them.
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I used to see them in person and I
found that there was a lot of trend
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for virtual, especially for moms of
young children and postpartum moms.
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They don't really wanna leave the house.
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So I'm completely virtual online now,
and I wish I did it sooner, to be honest.
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Anna Walker: That's awesome.
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And is your team virtual as well?
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So you're an entirely
virtual group Practice.
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Gily R: Yes, we are
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Anna Walker: Incredible.
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Okay.
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Tell me about how you
came into this niche.
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I wanna know all about your private
practice journey, but you do have
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a very specific niche, especially
as a group practice owner.
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So tell me how you came to this.
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Gily R: So honestly it really started
with my own journey into motherhood.
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I had my own unique experience when I had
my first son, and I realized there was
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very little support for postpartum women.
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I think the only people I had him
back in 2020, and I think the only.
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People or providers were OBGYNs that
were marketed to help postpartum women.
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And I quickly realized
that something was wrong.
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This was, was not okay for new moms
to struggle in silence, really.
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So I did my own research.
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I got trainings for
perinatal mental health.
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I did a lot of research and I started
to slowly change my practice niche.
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And that's when I came across you
and your work and I was like, Ooh, I
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think the stars are kind of aligning.
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So I shifted my niche in, I
wanna say 20 20, 20, right?
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When I had my son.
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Prior to that, my niche was
practically non-existing.
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Like I was eclectic, basically,
like most therapists, right?
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But then I slowly started to learn
more about t mental health, postpartum.
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I started to, you know,
market myself in that way.
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Then I added clinicians
on who had a similar.
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Who could work nicely with me, who
had a good fit for me for my practice.
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And that's kind of where I'm at today.
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So my practice, I, I have to say,
is like a hundred percent moms
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anxious moms and postpartum women,
which is exactly what I wanted.
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Anna Walker: Amazing.
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Gily R: So it's, yeah, it, it is amazing.
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It feels really good to get to this point
because this is exactly what I envisioned.
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And that's where I'm, that's where I'm at.
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Anna Walker: So take me back
all the way to the beginning.
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When did you start your practice?
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Obviously pre 2020, pre having
children and what led you into
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even the initial stages of
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Gily R: Yeah, so I was in a
nonprofit for a very long time
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and I felt like, okay, like I have
an itch to, to, to be on my own.
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So I started my private practice in 2017.
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I got my LLCI.
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I was in person.
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I was primarily working with a
specific population, which was
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Spanish speaking adolescents who
had recently migrated to the us.
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So that was kind of my niche.
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Yeah, that it is quite the niche.
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And then I started to see more
people because in that point I was.
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Taking on all clients
that I could take, right?
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Because that's kind of what you
do when you first start off.
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You just want them all.
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I did that for maybe about 2017.
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So up until 2020 until I had my son.
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And then things just
started to shift for me.
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I just felt like I was outgrowing,
I guess, my niche initially.
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And you know, back then I do have
to say this, and I think, Anna,
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you've spoken a lot about this.
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It's very different now,
starting a private practice.
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It's not what it used to be.
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Back then it was honestly
easy to get referrals.
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Now it's completely a
whole different bogging.
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So I, I do, you know, I am, I am grateful
and blessed that I was able to start
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at a time where things were easier.
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I think things would look differently
if I was just starting today.
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Right.
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And impossible.
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Just different.
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Yeah.
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Anna Walker: still possible,
but the approach you, you
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take has to be different.
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I think a lot of clinicians
when they, when they think about
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niching, feel like they are
locking themselves into something.
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And that can be one of the
scary parts is I, what if I
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don't wanna do this five years
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You're a really cool example
of like Spanish speaking
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adolescents who just recently.
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Migrated to the United States
to anxious moms quite the shift.
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Did you struggle with feeling like
you were making some huge pivot?
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What was that, that evolution like?
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Or did it feel, just feel natural
because of your own experience?
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Gily R: So I think what helped
right, was also in the midst of
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all this, we had COVID, right?
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And I had a baby, so I did take some
time off and I was just reflecting back
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on, I'm a mom now, I have my own child.
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I don't know if I'm a good fit anymore
to work with kids or adolescents.
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I feel like my pull was more so I need
to support moms who are struggling
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because this is very hard work and we
have to, like, I felt like I just had
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to advocate and speak up for all of us.
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So it honestly felt natural.
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It was like a natural pull for me.
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And even, I've always worked with parents.
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Even in my nonprofit, I've always
worked alongside parents, so I
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felt comfortable working with that
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Anna Walker: Yeah, it wasn't a completely
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Gily R: it wasn't a, yeah, it wasn't
a completely shift, but it was
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just required just like logistical,
like administration, like trainings
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and things to get to that point.
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Yeah.
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Anna Walker: Cool.
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And then one other sort of pivot point
I'm curious about that I know a lot of
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clinicians sit with is the decision to
bring on a team to go from solo to group.
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So where were you in your personal
caseload and your personal practice
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when you decided to make that shift?
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Gily R: So I was working primarily with
the Spanish speaking adolescents, and
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so I had someone from my nonprofit,
from the nonprofit that I was in
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have interest who also spoke Spanish.
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And so they joined and I was
so ecstatic when they joined.
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And she is like the og, she's been
with me since it started so she
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helped me with those referrals.
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Then solely I had another person
come join me and then I had
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the third person come join me.
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Now we're down to two, which is
honestly, I have to say, if I can
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give any piece of advice about a
therapist trying to do a group practice.
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Really make sure you are thoughtful with
the people that you add to your practice.
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I can't stress that enough.
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I think that's so important because at
the end of the day, all those people
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represent your practice and what you
want, like your branding essentially.
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So be very thoughtful with that.
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So now I have two and I'm
very content with that number.
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And we all have a nice blend together.
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I will say one of the things I did
struggle with was when I shifted
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my niche, I did worry were they
not gonna be okay with that?
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Were they gonna say I don't
really wanna work with
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moms.
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Yes.
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And I was very transparent
throughout the process.
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I said, listen, this is where I'm headed.
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If you want to come join me and
stay, I would love to have you.
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If you don't, I totally respect that.
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And they stayed.
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So we have a nice blend.
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I have one therapist who has EMDR,
so they do more of the trauma work.
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So if I have a mom who's
had a traumatic birth.
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Perfect.
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I have another therapist who's
O-C-D-E-R-P trained, so I have an
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anxious mom that is presenting with OCD.
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There she is.
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So we all blend very nicely
together with our specialties.
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Anna Walker: Yeah, you
compliment one another.
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That's wonderful.
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Okay, cool.
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You joined competent copy about
18 months ago, so like mid 2024.
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What led you to feel like it was
time to make some, some pivots or
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some up levels in your marketing?
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Because like, how were things going,
were things going well or what led
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you to feel like you needed that
additional like kind of level of support?
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Gily R: So prior to that, I had been
following you for quite some time.
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I think I was following you back in 2022.
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2023, and I was like,
okay, I'm going to do this.
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Not right now, but there will be
a day where I'm gonna do this.
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And so I think I was at a point.
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I was in your Facebook group and
I was just reading your stuff
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and a lot of it was so true.
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It was, if you really want to get
that ideal client of yours and
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really get those premium fees, like
there's some investment level here.
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And I was the type that I was constantly
changing my website all the time because
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Anna Walker: I remember that about you.
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I do.
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Gily R: was like, I'm not gonna,
I was like, I'm not gonna a
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referral, lemme change my website.
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And I was like, wait, no, this isn't.
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This isn't working.
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I need to step it up and
invest in my practice.
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And so I, I, I said, whatever.
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Let's, let's see where the, this takes me.
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I literally talk about your program all
the time because when I tell you I've had
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clients reach out to me and literally say
their email, your website spoke to me.
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I feel like you know me
is such a game changer.
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Not only for the practice, for my
practice, but like confidence too.
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Wow.
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Like I'm actually I worked hard, I
did the work and it's paying off.
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So yeah, that, that's,
yeah, that's what led me to
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Anna Walker: That's awesome.
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What reflecting back on your time in
Confident copy, what support or tools,
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like what stood out to you as far as the
valuable pieces of your experience there?
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I.
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Gily R: Oh, honestly, like.
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Confident copy, I have to say,
really pushed me to my limits, right?
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So by nature, I'm an internalizer, right?
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I sit back, I watch, I
don't put myself out there.
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And so one of the things about your
program that I think really helped me
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and I needed was to put myself out there.
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Like you read copy in front of people
that you don't know and you know,
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if, if that's not taking a risk.
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Right then.
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Then I don't know what is right.
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So I think that that really pushed me
to not only challenge myself and trust
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myself and put myself out there, but
also the feedback that you give, right?
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The live feedback that you give
about copy and suggestions.
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I think that is so helpful.
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I also liked how you had the
Facebook group and you said, if you
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want feedback, give feedback back.
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I thought that was genius, right?
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Because it kind of, again, accountability.
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So I think that truly helped.
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I have to say writing copy.
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I thought coming into, I
was like, I've got this.
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I know what to write.
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No, it was hard.
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It was hard work, but I, I needed that.
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I, I think it helped me to, again,
gain a level of confidence that I
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think was really blocking me from
really putting myself out there.
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Because again, and I know you've
mentioned this too, if no one knows
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who you are, what's the point?
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If you're not putting yourself out there.
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What is the point with where you're going?
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And I think that's what's up to me.
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Like you do have to do it.
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You have to do the work,
and it will pay itself off.
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Now, maybe not as fast as you
would like it to be, but it will.
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Anna Walker: Yeah.
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Yeah.
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It's one of those interesting things
about Confident Copy where I, people
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think it's a marketing program or
a copywriting program, and it is,
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and it's also so much more than
that, like that experience you're
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talking about, about like having to.
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Dig deep and being pushed a little bit.
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Like those things have to happen
in order to excavate the, the end
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product that is actually getting
you those emails from people.
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And I love knowing that you're,
you're left with confidence.
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I didn't name this
program unintentionally.
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That there is confidence that comes
from doing that hard work, getting
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clear on why you're good at what you
do, knowing how to talk about that.
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There's power in that that flows into all
of your marketing, not just your website.
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Gily R: Absolutely.
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Oh, absolutely.
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I grew a lot from that program.
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I did.
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And it was great to hear from other
therapists too, and what they were
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stuck with or struggling with to
feel like, okay, I'm not alone here.
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We're all in this together.
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So it was, it was by far
the best investment I could
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have done for my practice.
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Not of just my website.
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Just like you said, just everything,
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Anna Walker: That's
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Gily R: how you carry yourself.
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Yeah.
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Anna Walker: you hadn't joined Confident
Copying, it was a hard question, maybe.
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Where do you think you'd be?
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Right now because you, it's not
that you weren't successful, right?
285
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It's not that confident copy.
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Like you, you weren't, and then you
were, it, it was more of sort of
287
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this, this like shift in upleveling
288
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Gily R: I think I still would've been in
a place of grappling how to, I probably
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still would've been going back and forth
with my website, to be honest with you.
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Yes.
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Yes.
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Working, you know.
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Trying to do so many different marketing
strategies all at once instead of like
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trying to focus and stick to one thing.
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That's another thing I felt like I learned
too, like, I think when you first start
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off or when you're in a place of feeling
like, oh no, where are the referrals?
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You start to panic and
try to do all the things.
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I've been there, it doesn't work.
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You just get lost and
nothing ever gets done.
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So I think this really
centered me and grounded me.
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And without confident copy.
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Oof.
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I, I don't know.
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I don't think I would've, I don't
think I would've gotten the confidence
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I have now or the growth, and maybe I
would not have had the self-pay client
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increase that, that I've had since then.
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I wanna say, I think I was like
calculating this the other day.
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I think I wanna say 75 to 80%
of my caseload is self-pay.
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Anna Walker: That's awesome.
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Gily R: Prior to that
it was all insurance.
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And, and I feel confident telling people,
yeah, I'm sorry, I'm out of network.
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Before I felt bad.
313
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Saying that, and now I'm like,
yeah, this is, and if this doesn't
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pan out, that's totally fine.
315
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But yeah.
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Anna Walker: That's a cool thing.
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So yeah, tell me more
about what you've seen.
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And some of that is tangible, right?
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80% of your caseload being self-pay
were, before it was all insurance is
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huge, but also like the, especially
when it comes to your team, like the way
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that you show up as a leader, consult
calls, what else have you noticed?
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Change.
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Gily R: So I think I've also realized
too, that you have to be anchored, right?
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Because I felt like for a while
I was doing too much, right?
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And so I think now I am
more centered, right?
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I am more present.
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To, for my team, I felt like before
it was very overwhelming trying
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to chase referrals and trying to
have a caseload and have my team.
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But I feel like we're all in
a place of, I guess, calmness.
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I don't know what other
word to use, right?
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Calmness.
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But, you know, with my team,
I'm very transparent with them.
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I am not the type of person
or I guess leader to say, you
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have to take this referral.
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No.
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If you feel like it's not a
good fit, it's not a good fit.
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I feel that we, again, I think
we're just a good fit, so we're able
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to blend nicely together and work
really well together and really be
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understanding and, and patient too.
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Um,
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Anna Walker: it sounds like.
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Gily R: there is, there is.
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It's, it's, it's a nice, it's a
nice flow and I think where I'm at
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with my practice, I think I, I, this
is a good season where we're at.
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I don't have a pull to keep growing.
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Because then that would mean that
things would have to be reduced, and
347
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I'm just not ready to do that yet.
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But we're in a, in a good season,
I would say I feel like I'm in
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a really good season with my
ca how my caseload has evolved.
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Anna Walker: That's wonderful.
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I think if any of us could have our
businesses defined by the word calmness,
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we'd probably be happy with that.
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That's a, that's a beautiful place
to be, to have that sense and
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that feeling about your practice.
355
00:16:26,120 --> 00:16:27,020
Absolutely.
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00:16:27,590 --> 00:16:31,490
I'm curious, as you have started to
interact with those clients, so like
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you, you know, you mentioned you'll
get an email, like your website spoke
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to me or, or that kind of thing.
359
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Are those converting, well
obviously you've, you're, you've
360
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grown that self-pay caseload.
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What, what has talking to your
clients been like and, and that
362
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kind of initial rapport building?
363
00:16:44,650 --> 00:16:48,370
Do you feel like you, are they
coming in already with a good
364
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understanding of what it is that
you do and ready to do the work?
365
00:16:51,190 --> 00:16:52,240
Are they the right fit?
366
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Do you feel like you have to do
kind of some legwork around that?
367
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Do
368
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Gily R: No, I do know
what you, what you mean.
369
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I feel like the client that I've been
wanting is exactly what I'm getting.
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I have yet to have that feeling.
371
00:17:05,045 --> 00:17:08,944
Yes, I have yet, and I've been in this
place where you get a client and you're,
372
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you instantly know this is not a good fit.
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I have not felt that.
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I feel like every single person on my
caseload, I enjoy working with them.
375
00:17:18,575 --> 00:17:20,194
I get excited to see them.
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00:17:20,435 --> 00:17:23,345
I get excited to know what they're
gonna bring to the table because
377
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it's exactly the ideal client I want.
378
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They are exactly what I want.
379
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And so when we start off the
intake call, it's very like,
380
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this is what I'm struggling with.
381
00:17:32,105 --> 00:17:34,775
Okay, so I can do that for you.
382
00:17:35,045 --> 00:17:38,555
Let's schedule, and it, and it
just kind of like goes from there.
383
00:17:38,935 --> 00:17:41,385
Which is again, I can't
stress this enough.
384
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It's such a good place to be in because
385
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Anna Walker: It's one of those
intangibles that is just so valuable.
386
00:17:47,040 --> 00:17:50,340
Gily R: Yes, I've been in a place
and along with other therapists where
387
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they feel like their caseload is very
overwhelming and stressful and working
388
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overtime and I don't feel that whatsoever.
389
00:17:59,340 --> 00:18:03,830
So I can't stress enough, the power
of being clear with your ideal client.
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Anna Walker: Cool.
391
00:18:05,975 --> 00:18:06,365
Gily R: yeah.
392
00:18:06,815 --> 00:18:11,105
Anna Walker: I know a burning question
for me and everyone listening is around
393
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what you're doing now in your marketing.
394
00:18:12,635 --> 00:18:15,845
Now you mentioned before that like
panic hair on fire, do all the things,
395
00:18:15,875 --> 00:18:17,495
experience, which is so common.
396
00:18:17,525 --> 00:18:20,525
I think most clinicians can resonate
with that and now you feel, you
397
00:18:20,525 --> 00:18:22,835
said, more centered and more
focused and that is one thing we
398
00:18:22,835 --> 00:18:24,365
really focus on in Confident Copy.
399
00:18:24,365 --> 00:18:25,235
As you leave.
400
00:18:25,610 --> 00:18:29,240
Don't go do all the things, find
the handful of things you're gonna
401
00:18:29,240 --> 00:18:30,710
do well and then commit to them.
402
00:18:30,710 --> 00:18:32,390
And so what are those things for you?
403
00:18:32,390 --> 00:18:35,035
What is your kind of marketing
rhythm looking like these
404
00:18:35,120 --> 00:18:36,290
Gily R: Yes, yes.
405
00:18:36,350 --> 00:18:41,390
So I have a few O-B-G-Y-N
contacts here in my area that
406
00:18:41,390 --> 00:18:43,100
are constantly referring to me.
407
00:18:43,160 --> 00:18:45,380
So I nurture those relationships.
408
00:18:45,720 --> 00:18:51,570
I do a, I join a, mommy and baby
group at my kids' pediatric center
409
00:18:51,830 --> 00:18:53,930
like every three months or so.
410
00:18:53,930 --> 00:18:57,470
And I, I get a few, not many,
but a few referrals there, right?
411
00:18:57,470 --> 00:18:59,120
Just to put myself out there.
412
00:18:59,340 --> 00:19:06,360
And what I try to do is I try to send
my information to OB GYN offices or
413
00:19:06,360 --> 00:19:08,430
pediatric centers that are new to me.
414
00:19:08,680 --> 00:19:12,990
I created a whole Excel sheet of who I
sent to, who do I still have to send to?
415
00:19:12,990 --> 00:19:13,315
And I don't.
416
00:19:14,650 --> 00:19:17,710
Hyper focus too much on that because
that's, I feel like it's a, it's a
417
00:19:17,710 --> 00:19:19,480
lot to have to do, I'll be honest.
418
00:19:19,670 --> 00:19:23,720
But I mostly center on making sure
that my website is working accordingly.
419
00:19:23,940 --> 00:19:27,750
I recently just got new headshot, so I was
working on that, updating my site on that.
420
00:19:27,930 --> 00:19:32,160
I got a new, uh, Walker template
that I'm excited to dabble with.
421
00:19:32,190 --> 00:19:35,730
And just connecting with the people
that send me referrals and making
422
00:19:35,730 --> 00:19:39,320
sure that they constantly know,
you know where I'm at and if I'm
423
00:19:39,320 --> 00:19:40,760
receiving referrals if I'm not.
424
00:19:40,790 --> 00:19:42,890
So I think that has worked
really nicely for me.
425
00:19:44,300 --> 00:19:44,570
Anna Walker: absolutely.
426
00:19:44,570 --> 00:19:44,810
Networking.
427
00:19:44,810 --> 00:19:46,430
Is, it just reigns supreme right now.
428
00:19:46,490 --> 00:19:49,040
It's, it's what I have seen
across the board as well.
429
00:19:49,280 --> 00:19:51,860
You can, you can post on
social media if you want.
430
00:19:51,860 --> 00:19:55,115
You can run Google ads if you, you can do
lots of things, but at the end of the day,
431
00:19:55,165 --> 00:19:59,545
relationship building surprise, surprise
is what can really move the needle for
432
00:19:59,545 --> 00:20:01,315
lots of folks when you're reaching out.
433
00:20:01,315 --> 00:20:04,525
I, I can imagine this question is
popping up for folks when you're reaching
434
00:20:04,525 --> 00:20:08,065
out to those physicians, which can be
one, it's one of those stereotypical
435
00:20:08,065 --> 00:20:11,035
marketing things where oh, I'm a therapist
and I go to the, doctor's office.
436
00:20:11,185 --> 00:20:14,285
You, yours is obviously more
niche specific as an ob, but what
437
00:20:14,285 --> 00:20:17,105
are you sending or how are you
initiating that contact, especially
438
00:20:17,105 --> 00:20:19,040
if they're new to you and you don't
necessarily have an in already.
439
00:20:19,925 --> 00:20:23,435
Gily R: Yeah, so what I do is I try to
find if there's like an office manager,
440
00:20:23,525 --> 00:20:26,465
whether I can get that information through
the website, like who is that contact
441
00:20:26,465 --> 00:20:28,145
person that is receiving the calls?
442
00:20:28,145 --> 00:20:30,355
That is orchestrating referrals, right?
443
00:20:30,355 --> 00:20:31,105
It's not the ob gyn.
444
00:20:32,130 --> 00:20:33,330
So I try to see who that is.
445
00:20:33,330 --> 00:20:36,540
I try to reach out and introduce
myself and say, Hey, listen, you know,
446
00:20:36,540 --> 00:20:38,460
I came across, uh, your practice.
447
00:20:38,490 --> 00:20:39,690
You know, I am.
448
00:20:39,840 --> 00:20:41,520
This is who I am, this is what I do.
449
00:20:41,520 --> 00:20:44,430
I would love, you know, to be
of support for your clients
450
00:20:44,710 --> 00:20:46,180
and also know more about you.
451
00:20:46,340 --> 00:20:50,300
So if I have a potential mom that wants
to switch OBGYNs, you know, I can give
452
00:20:50,300 --> 00:20:51,920
her some of your information, right?
453
00:20:51,920 --> 00:20:53,480
It's like a, like a two way street.
454
00:20:53,480 --> 00:20:53,660
Here.
455
00:20:53,690 --> 00:20:54,620
Let's help each other out.
456
00:20:55,130 --> 00:20:55,790
What else?
457
00:20:55,840 --> 00:20:56,920
That's mostly it.
458
00:20:56,950 --> 00:21:01,770
There have been other OB GYN offices
that I have sent like a, like a
459
00:21:01,770 --> 00:21:05,610
pamphlet or something to, and you know,
sometimes that's a hit or miss, right?
460
00:21:05,920 --> 00:21:07,900
Sometimes it goes somewhere,
sometimes it doesn't.
461
00:21:07,900 --> 00:21:12,490
But one time I got a call from an OB
GYN office that was like an hour away
462
00:21:12,490 --> 00:21:14,170
from where I live and she called me.
463
00:21:14,170 --> 00:21:15,550
She's I got your information.
464
00:21:15,940 --> 00:21:16,960
Your stuff sounds great.
465
00:21:17,020 --> 00:21:18,730
I would love to add you
to our referral list.
466
00:21:18,950 --> 00:21:20,455
You just never know what you're gonna get.
467
00:21:21,230 --> 00:21:25,220
But I've learned that if you don't
do it, you're, you're ged, nothing.
468
00:21:25,460 --> 00:21:25,850
Anna Walker: Yeah.
469
00:21:25,970 --> 00:21:26,270
Yep.
470
00:21:26,420 --> 00:21:28,850
I love your attitude about that,
especially when you're reaching
471
00:21:28,850 --> 00:21:32,030
out to complimentary professionals,
especially if they're physicians.
472
00:21:32,060 --> 00:21:33,440
It's a volume game.
473
00:21:33,620 --> 00:21:36,170
You're not gonna hear from
every person you reach out to.
474
00:21:36,260 --> 00:21:38,210
That's true of any type
of networking, right?
475
00:21:38,300 --> 00:21:42,470
But you have a handful of really
meaningful, good connections where
476
00:21:42,470 --> 00:21:43,850
people know you and refer to you.
477
00:21:44,225 --> 00:21:45,215
That's all you need.
478
00:21:45,305 --> 00:21:47,285
But it is a matter of being
willing to just put it out
479
00:21:47,285 --> 00:21:49,015
there and hold it very loosely.
480
00:21:49,055 --> 00:21:51,305
It may or may not turn out, but
like you said, if you don't try,
481
00:21:51,515 --> 00:21:52,895
then we know what's gonna happen.
482
00:21:53,205 --> 00:21:55,905
so just being willing to, being
willing to put yourself out there,
483
00:21:55,905 --> 00:21:56,390
like you were saying earlier.
484
00:21:56,580 --> 00:21:56,880
Gily R: Yes.
485
00:21:57,345 --> 00:21:58,395
Yeah, absolutely.
486
00:21:58,425 --> 00:21:58,695
Yeah.
487
00:21:58,695 --> 00:22:01,725
I think, like you said, don't get hung
up if you don't get anything in return.
488
00:22:02,055 --> 00:22:04,575
I also think too, like you've
mentioned this before, like
489
00:22:04,575 --> 00:22:06,855
marketing is a very slow process.
490
00:22:06,855 --> 00:22:10,455
Like sometimes you just don't realize
that, it takes time and that's okay.
491
00:22:10,455 --> 00:22:11,655
It's part of the process.
492
00:22:11,865 --> 00:22:14,865
I felt like for at the beginning
stages of my practice, I was always
493
00:22:14,925 --> 00:22:18,945
in panic mode because I felt like I
wanted things to work really quickly.
494
00:22:18,945 --> 00:22:19,395
come on.
495
00:22:20,085 --> 00:22:23,655
And then you get to a point,
I, I'm not exaggerating.
496
00:22:23,655 --> 00:22:28,695
It got to the point, maybe the summer,
interestingly enough, summer tends to
497
00:22:28,695 --> 00:22:32,385
be a slow month for therapists, but I
found that like in the recent leading
498
00:22:32,385 --> 00:22:36,895
up to summer, I was bombarded with
referrals and so it hit all at once.
499
00:22:37,275 --> 00:22:38,445
So I was overwhelmed, but.
500
00:22:39,390 --> 00:22:40,440
Different, overwhelmed.
501
00:22:40,500 --> 00:22:43,590
And so it's just interesting
and I felt okay, this is what
502
00:22:43,590 --> 00:22:45,030
Anna has been talking about.
503
00:22:45,030 --> 00:22:49,860
Just sit back and wait for things to
unfold because they, they will, you just,
504
00:22:50,090 --> 00:22:54,410
you just have to lean to time sometimes
that, that's hard, especially as a,
505
00:22:54,410 --> 00:22:58,295
entrepreneur that's, that's a hard thing
to sit around and wait for sometimes.
506
00:22:58,790 --> 00:23:00,050
Anna Walker: Yeah, yeah, absolutely.
507
00:23:00,110 --> 00:23:01,610
And like you said, the game has changed.
508
00:23:01,610 --> 00:23:03,350
When you started your practice in 2017?
509
00:23:03,350 --> 00:23:04,610
I wasn't yet on the scene.
510
00:23:04,800 --> 00:23:07,770
I started supporting clinicians
in 2019, but even then, like.
511
00:23:08,145 --> 00:23:09,915
Marketing was different.
512
00:23:09,945 --> 00:23:13,905
Marketing was arguably easier then
starting a practice and getting
513
00:23:13,905 --> 00:23:15,225
clients was, was a bit simpler.
514
00:23:15,225 --> 00:23:15,915
These days.
515
00:23:15,915 --> 00:23:20,505
Still possible, more complex and,
and time is a bigger factor here.
516
00:23:20,695 --> 00:23:23,005
I think the clinicians that are most
successful right now are the ones
517
00:23:23,005 --> 00:23:26,885
who have the long view who are in it
for the long haul, who are, who are
518
00:23:26,885 --> 00:23:29,045
thinking with that long game in mind.
519
00:23:29,235 --> 00:23:31,005
'Cause it, it, it
doesn't happen overnight.
520
00:23:31,495 --> 00:23:34,945
You might see those like random case
studies of people that fill their private
521
00:23:34,945 --> 00:23:36,475
pay caseload in two months or whatever.
522
00:23:36,625 --> 00:23:37,945
That's not realistic.
523
00:23:37,945 --> 00:23:42,925
And having realistic expectations, that's
what sets you up to not be miserable
524
00:23:43,105 --> 00:23:45,025
right in, in that growth period.
525
00:23:45,655 --> 00:23:46,525
Gily R: Absolutely.
526
00:23:46,525 --> 00:23:50,055
Like this holiday season, things are
slowing down and in a year or two.
527
00:23:50,115 --> 00:23:52,815
Two years ago, I would've
been freaking out panicking.
528
00:23:53,445 --> 00:23:56,505
I'm embracing it like I'm gonna
embrace a slowness because I
529
00:23:56,505 --> 00:23:57,945
know this is like a cycle, right?
530
00:23:57,945 --> 00:24:00,405
And then we'll get back to a place
where we'll get referrals again.
531
00:24:00,405 --> 00:24:03,645
So just, I'm just going with the flow
of it because this is exactly what it
532
00:24:03,645 --> 00:24:07,515
looks like and there's nothing that
I'm not doing enough of or doing wrong.
533
00:24:07,515 --> 00:24:09,645
It's just this is the nature
of the work that I do.
534
00:24:10,050 --> 00:24:13,680
Anna Walker: Yeah, that's a powerful
thought to, to be, to be grounded in.
535
00:24:14,170 --> 00:24:17,815
I'm curious, Gily, and maybe the answer
is just enjoying what you've built, but
536
00:24:17,830 --> 00:24:20,080
what's next for you and for your practice?
537
00:24:20,080 --> 00:24:24,140
Do you have goals for what's coming or is
it just enjoying this calmness and, and
538
00:24:24,140 --> 00:24:25,850
the, the sustainability you've created?
539
00:24:26,675 --> 00:24:28,145
Gily R: I, I do have goals.
540
00:24:28,175 --> 00:24:29,165
I have a lot of goals.
541
00:24:29,215 --> 00:24:33,955
And so one of my next steps
that I truly want to do is I do
542
00:24:33,955 --> 00:24:35,395
wanna create a podcast for moms.
543
00:24:36,230 --> 00:24:39,500
That's kind of my next, yeah,
that's kind of my next thing.
544
00:24:39,500 --> 00:24:42,470
I do love to educate.
545
00:24:43,140 --> 00:24:44,040
By nature.
546
00:24:44,400 --> 00:24:47,310
It's funny, before becoming a
therapist or anything, when I was
547
00:24:47,310 --> 00:24:48,450
younger, I wanted to be a teacher.
548
00:24:48,730 --> 00:24:52,120
So like I have this like, educator part
of me, so I really wanna create a podcast.
549
00:24:52,120 --> 00:24:54,890
So that's, something that I wanna work on.
550
00:24:54,950 --> 00:24:59,430
But for right now it's just enjoying
kind of where I'm at with my practice.
551
00:24:59,790 --> 00:25:03,170
I'm really leaning into it because
it, it feels good and I'm just gonna,
552
00:25:03,200 --> 00:25:04,695
I'm, I'm going with it for right now.
553
00:25:05,360 --> 00:25:06,230
Anna Walker: Oh, good for you.
554
00:25:06,260 --> 00:25:07,550
That's again, a beautiful thing.
555
00:25:07,550 --> 00:25:08,990
If people, if people's
goal could be to just.
556
00:25:10,130 --> 00:25:11,900
Sit where they are and en enjoy that.
557
00:25:11,900 --> 00:25:12,860
That's, that's huge.
558
00:25:12,860 --> 00:25:13,340
I love that.
559
00:25:13,340 --> 00:25:16,720
For you for, for clinicians that are
sitting here right now, maybe they're
560
00:25:16,720 --> 00:25:20,230
in a place where they're early on in
their practice and kind of in that
561
00:25:20,230 --> 00:25:24,520
panic hair on fire situation, maybe
they're sitting with the idea of, of
562
00:25:24,520 --> 00:25:26,890
needing to evolve or pivot their niche.
563
00:25:26,920 --> 00:25:29,410
Kind of like you, a couple of
those interesting inflection
564
00:25:29,410 --> 00:25:30,400
points in your practice.
565
00:25:30,400 --> 00:25:33,670
What would you say to, to those therapists
who might be listening right now?
566
00:25:35,020 --> 00:25:38,590
Gily R: I think what I would say to
them is really take time to think
567
00:25:38,590 --> 00:25:46,330
about who that client is for you that
you think and get excited for, right?
568
00:25:46,330 --> 00:25:50,560
Like the way I thought about my
ideal client was I literally came
569
00:25:50,560 --> 00:25:52,005
up with a person, like a character.
570
00:25:52,700 --> 00:25:56,240
Of what their, challenges were, who
they were, what they did, right?
571
00:25:56,240 --> 00:25:58,370
Like I really created this image in mind.
572
00:25:58,370 --> 00:26:03,440
So what I would say to, to clinicians
is, take the time, even if you feel like
573
00:26:03,680 --> 00:26:07,700
it could be a waste of time to sit and
think about it, but it will pay off.
574
00:26:07,700 --> 00:26:11,570
Just think about who this person
is, who is the client that you
575
00:26:11,570 --> 00:26:15,530
truly, truly enjoy seeing and
working with, and it doesn't feel.
576
00:26:16,985 --> 00:26:20,705
Work, honestly, when you're meeting
with them, like with my clients, I
577
00:26:20,705 --> 00:26:23,345
don't feel like I'm working right.
578
00:26:23,615 --> 00:26:27,905
It just, it, it just feels, and I keep
saying I'm, but it just, it feels good.
579
00:26:27,905 --> 00:26:29,285
It just feels like a good fit.
580
00:26:29,315 --> 00:26:31,355
Like we have a good synergy going on.
581
00:26:31,565 --> 00:26:34,685
And that's because I worked really hard
to think about who I wanted to work with.
582
00:26:35,525 --> 00:26:38,555
And it's okay to say that, I think
a lot of times therapists feel like.
583
00:26:39,285 --> 00:26:40,065
I'm here to help.
584
00:26:40,095 --> 00:26:41,685
Yeah, you are here to help.
585
00:26:41,685 --> 00:26:45,285
But you also need to understand that
with that comes limits and boundaries.
586
00:26:45,285 --> 00:26:46,185
You can't help everyone.
587
00:26:46,875 --> 00:26:49,145
And that's the narrative that,
I think a lot of therapists are
588
00:26:49,145 --> 00:26:50,465
pulling away from right now.
589
00:26:50,465 --> 00:26:51,785
But like you can't help anyone.
590
00:26:51,785 --> 00:26:53,165
That's not the expectation.
591
00:26:53,435 --> 00:26:56,255
Think about who you really want to be
in that room with and think about who
592
00:26:56,255 --> 00:26:57,485
you don't wanna be in the room with.
593
00:26:57,545 --> 00:26:58,835
'cause I think that's also important.
594
00:26:59,375 --> 00:27:00,155
Anna Walker: Absolutely.
595
00:27:00,215 --> 00:27:02,015
And yeah, and getting really,
really comfortable with that.
596
00:27:02,015 --> 00:27:06,335
If you don't know who you're talking
to, how is your marketing gonna work?
597
00:27:06,385 --> 00:27:08,785
It's, it's when you get clear on
that, that you finally can make
598
00:27:08,785 --> 00:27:11,485
decisions in that direction that
are gonna call that person in.
599
00:27:12,145 --> 00:27:12,985
Gily R: Absolutely.
600
00:27:13,135 --> 00:27:13,825
It's huge.
601
00:27:13,825 --> 00:27:13,975
It's
602
00:27:14,305 --> 00:27:14,545
Anna Walker: Yeah.
603
00:27:14,815 --> 00:27:15,205
Cool.
604
00:27:15,385 --> 00:27:15,595
All right.
605
00:27:15,595 --> 00:27:16,855
One last question for you.
606
00:27:17,095 --> 00:27:20,755
What would you say, I, I'm, I
feel like there are two points for
607
00:27:20,755 --> 00:27:21,625
you that I've, that I've heard.
608
00:27:21,625 --> 00:27:23,305
So 2017, Gily, right?
609
00:27:23,305 --> 00:27:27,115
Starting your practice and then 2020,
Gily, where you make kind of this,
610
00:27:27,115 --> 00:27:30,445
this new evolution in and the next, the
next level of your practice is born.
611
00:27:30,445 --> 00:27:33,625
So what would you say to 2017, Gily,
and what would you say to 2020?
612
00:27:34,660 --> 00:27:36,280
Gily R: Oh, 2017.
613
00:27:36,280 --> 00:27:39,730
Gily, I would say you
are starting off great.
614
00:27:40,630 --> 00:27:41,230
I'm proud of you.
615
00:27:41,980 --> 00:27:44,620
You have so much more to
learn and to grow from.
616
00:27:44,680 --> 00:27:46,150
Hang in there, right?
617
00:27:46,750 --> 00:27:50,320
Continue to trust your gut and 2020.
618
00:27:50,320 --> 00:27:51,820
Gily, I would say
619
00:27:53,890 --> 00:27:58,030
you are going to be so
proud of yourself in 2025.
620
00:27:58,750 --> 00:28:02,860
I know it feels hard right now,
but trust me, it will get better.
621
00:28:04,840 --> 00:28:05,530
It will.
622
00:28:05,860 --> 00:28:09,310
You will, you are going to achieve
what you've been working so hard for.
623
00:28:09,700 --> 00:28:10,090
Anna Walker: Hmm.
624
00:28:10,690 --> 00:28:12,810
Gily R: Um, I know it's oh
625
00:28:13,320 --> 00:28:13,680
Anna Walker: Yeah.
626
00:28:13,830 --> 00:28:17,850
And I bet that 2020 mom version of
Gily would appreciate hearing that too.
627
00:28:17,880 --> 00:28:19,920
'cause you were in a
season yourself there.
628
00:28:19,920 --> 00:28:22,410
And, and here you are on the other
side now being able to support.
629
00:28:22,890 --> 00:28:24,090
Other women in, in
630
00:28:24,150 --> 00:28:24,300
Gily R: yes.
631
00:28:24,480 --> 00:28:25,290
Anna Walker: transition as well.
632
00:28:25,295 --> 00:28:25,845
That's powerful.
633
00:28:26,655 --> 00:28:26,945
Gily R: Yeah.
634
00:28:27,480 --> 00:28:28,440
No, it's huge.
635
00:28:28,440 --> 00:28:29,040
It's huge.
636
00:28:29,070 --> 00:28:31,290
And, and again, it
wasn't easy work, right?
637
00:28:31,290 --> 00:28:32,730
I don't wanna sit here
and say it was easy.
638
00:28:32,730 --> 00:28:33,540
No, it was hard.
639
00:28:33,540 --> 00:28:34,410
It was challenging.
640
00:28:34,830 --> 00:28:38,760
You know, there were a lot of hours
that, the evening hours after putting the
641
00:28:38,760 --> 00:28:40,800
kids down to bed that I put in the work.
642
00:28:40,800 --> 00:28:42,750
But I knew that this is what I wanted.
643
00:28:43,180 --> 00:28:44,530
And I was very clear with that.
644
00:28:44,560 --> 00:28:45,460
This is what I want.
645
00:28:45,460 --> 00:28:47,800
And I know that if I want that
I have to put in the work.
646
00:28:47,830 --> 00:28:52,640
Like I, success is not just, it
doesn't happen like you have to.
647
00:28:53,495 --> 00:28:54,365
Gotta create it.
648
00:28:54,635 --> 00:28:54,995
Anna Walker: Yeah.
649
00:28:55,445 --> 00:28:55,955
Awesome.
650
00:28:56,225 --> 00:28:58,325
All right, Gily, thank you so much
for sharing this story with us.
651
00:28:58,325 --> 00:29:01,505
I am leaving inspired and I
know everyone listening is too.
652
00:29:01,505 --> 00:29:05,165
So thanks for this time and for for
your expertise and wishing you all the
653
00:29:05,165 --> 00:29:07,535
best in this new year in your practice.
654
00:29:08,195 --> 00:29:09,335
Gily R: Thank you so much, Anna.
655
00:29:09,335 --> 00:29:12,275
And again, I'm so honored to
be a part of this podcast.
656
00:29:12,275 --> 00:29:16,415
Also, I would never, 2020, Gily would
never even imagine that she would
657
00:29:16,415 --> 00:29:19,355
be joining Anna Walker's podcast.
658
00:29:19,355 --> 00:29:20,385
So thank you so much.
659
00:29:21,125 --> 00:29:22,835
Anna Walker: It is an
absolute pleasure to know you.
660
00:29:22,835 --> 00:29:23,525
It's my pleasure.
661
00:29:23,555 --> 00:29:24,035
Thank you.
