What if your marketing didn’t require constant hustle, shiny objects, or nervous-system overload?

In this Make It Happen Monday episode, I’m sharing the simple marketing habit I’ve used for years to steadily grow my business without burning out. It’s a 30-minute daily practice that helps you focus your time and energy where it actually impacts your bottom line instead of scattering it across endless “shoulds.”

I walk you through a clear hierarchy for your marketing attention, starting with the people who already trust you and moving outward from there. We also talk about why chasing new customers alone is exhausting, how to work your network without feeling salesy, and how a short weekly “digital marketing happy half hour” can turn your analytics into useful guidance instead of intimidating noise.

Find resources at: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum/

This episode is especially for service-based entrepreneurs who want consistency, sustainability, and results without sacrificing their sanity. If you’re heading into a new year craving clarity instead of chaos, this one will meet you right where you are.

This is the Be More Business podcast where wisdom and innovation merge to create a business that supports the life you want to live.

Here's your host, entrepreneurial, wise woman and cyber sorceress, Kimberly Beer.

Because I bet if you're like most entrepreneurs, you've probably spent a little bit of time over the last month or so thinking about how you would like to shape your next year.

And I would wager quite a bit of money that part of that, if not all of that, has to do with your marketing.

I'm going to give you what I call my marketing habit.

It is a little system that I developed to help people really utilize their CRM.

But it'll work even if you don't have a CRM, although I do recommend you get one.

What it's designed to do is to help you focus your attention in the right place for your marketing.

Many times at my courses that I teach and classes that I teach, a lot of the questions that I get from people are how do I market and run a business?

Which is a very valid question because marketing can be quite time consuming.

So this helps you concentrate and understand in hierarchy of importance how to move your bottom line.

The other thing that I want to mention here is I know that there's a lot of people who spend a great deal of their time doing marketing and don't ever feel that they're successful.

And in my observation over the decades that I've been an entrepreneur and worked in this space is the thing that separates the truly successful marketers from the people who put in effort and work but don't get as successful has to do with how they concentrate their time and where they focus that concentrated time.

And this little marketing habit is designed to help you concentrate your time in the right place to concentrate your time and your energy.

It's not just time, it's energy in what you're going to put out into the world.

Marketing is draining to you, so energizing to the rest of the world, which is how things work, right?

You're going to drain your battery to hopefully attract people in to your business.

So we need to make sure that we put our energy into the right places.

All right, so let's dive in.

So there's three sections to this marketing habit.

One is a daily habit, one is a weekly habit, and then one is a monthly or quarterly habit.

I'm going to leave it up to you.

Or heck, it could be even six months or a year.

I've been known to do six months of this one at one time.

It's basically batching the regular marketing that you do.

And there are a boatload of gurus out there who will give you formulas.

I'm one of them.

There's probably one somewhere on my YouTube channel, but.

And I'm not the only one.

And formulas are all over the place for that.

But you do need to have a concentrated time to put your advertising out into the world.

It's not your daily marketing activity though.

That's the difference that I want you to draw here is that you need to have that concentrated like sales and marketing time to really move the bottom line.

So that's not what we're going to talk about for the most part of this particular discussion that we're having today.

So that big batch period, do what you need to do to do it like once a month, once a quarter, once every six months.

Go look at my videos, go look at other people's videos.

Find yourself a batching system that works to create your social media, your reels, whatever you want to do to like push things out into the world.

And I am talking organic and paid here, though I do want to say this with 100% of my heart behind it.

If you're chasing only new customers in your marketing, you are not going to have as good a result as if you will actually feed and care for the people that are already in your pipeline.

I see entrepreneurs do this all the time.

They get with what I call a shiny object syndrome.

They want those new customers in their business and they spend a lot of their concentrated effort trying to attract people into their business.

And this is the place that they like to do it is in social media and advertising and pushing out.

And that's great.

That's all part of the program.

But it's not the only part.

There needs to be a balance to it and that's where our 30 minutes a day comes in.

So I recommend if you are going to institute this habit, which I highly recommend you do, it really will make a difference.

It's not going to make it in one day, but over the course of a month or two it will make a major difference in your bottom line.

If you show up and do it on a day to day basis, you only need 30 minutes because we're going to cut it off at the 30 minutes.

Your nervous system does not do well with you saying, I'm going to spend 30 minutes on this and then spending three hours torturing it.

So you're going to set a timer and it is going to be 30 minutes.

And we are going to concentrate our efforts in a hierarchy, hierarchical fashion so that we are spending our time with the best possible movement to our revenue.

And our best possible movement to our bottom line comes with our current customers.

Your current customer base is your best source of your next customer, whether that customer returns or whether that customer refers somebody and brings a friend or whether they do some organic marketing for you that convinces somebody else.

Your current customers are the place that we are going to start and we are going to respond and we are going to reward them.

So if you don't have any customers that need a response, that need to be invited to leave a review reminded about your referral program, whatever that case may be, then go find a way to reward them.

Go look on your best customers social media, see if they've posted anything about you, make sure you like and comment on anything that they have.

I don't promote social stalking, but I do promote social shadowing and social cheerleading.

So those are great things for you to do.

But you're going to start with your customers first.

Then we're going to move to our prospects.

Prospects are customers, potential customers actually that we have qualified to be a good fit for our business.

They just simply have not pulled the trigger yet to buy.

So prospects, we are going to connect and we are going to invite them because they've earned the invitation at this point.

Now, for some businesses, this little process here goes really quickly from being a lead to a prospect.

I mean, they qualify really fast.

A restaurant, for example, if somebody's hungry, they're either going to come in the door or they're going to pass right by.

That process goes really quickly.

Most of the people that I serve or listen to my podcasts are going to be people who have service based businesses where people put a little bit of thought and effort into the service provider that they choose.

That tends to be most of my client base.

So I'm speaking to you guys specifically when I say you need to qualify people who are the right fit for your business.

So if you do have that retail space, that prospect list, chances are, goes really quickly into being customers or to being not customers.

For a service based business, this is a more important place for you to concentrate your time and effort into connecting with those prospects and inviting them in because you already spent the time qualifying them.

So we've moved from our next best source of our next customer.

Being our current customer base.

And then we're moving into the prospects who have already qualified to work with us.

Then we're going to move into our leads and for these folks, we're going to reach out and we are going to educate because they are in the process of determining whether they will self select to become a prospect and become part of our business or take the next step or whether they really see that we're not a good fit for them.

So for them, we're going to reach out and we're going to educate.

These are people who have made that maybe first contact on social media with a dm.

They maybe have sent you an email, they maybe have reached out in some capacity or maybe they're a new follower in or a new group member in your Facebook group or they are the person that the customer that you talked to earlier in the day referred to you.

So they're in the process of being qualified and they're usually more of the time consuming part.

But I'm going to tell you, if you have prospects, concentrate on those first because they're qualified and then go through the process of qualifying leads.

We want to reach out and we want to educate because we want them to self select into whether they want to move on or whether they want to come into our business because we don't want to spend a lot of time selling to somebody who never intends to buy from us.

And that is a mindset shift that, that a lot of entrepreneurs come to through a struggle.

So if you're not there yet, you will eventually get there to say, okay, I see you, you're not my customer.

Thank you for stopping by and I bless and release you to the business that is the right fit for you so I can concentrate on this person over here who is a better fit.

All right, finally, if you have any time left in your 30 minutes, because remember, we're going to cut this off at 30 minutes.

If you have any time left in your 30 minutes, work your network, send out news.

Your two words here are enlighten and ask.

You're going to send out news.

You are going to ask your network for anything that you need.

So if you have a, let's say a workshop coming up and you have all but three spaces filled, go to your network and say, hey, I need to fill three spaces for this particular workshop.

Do you know anybody who would be a good fit?

Ask members of your network that, that are appropriate for it.

Obviously, if you don't have anything that you need to ask for, then you're going to come in and you are going to enlighten, you're going to share with your network what you're up to.

Your network cannot refer to you if they don't know what you're doing.

So you have to keep them apprised of what is up for you so that they can send people to you and so they can see opportunities for joint ventures and all of those things.

So that's what you're going to spend your last little bit of your 30 minute marketing habit doing if you have any time left over.

So let's say you get you whiz through all of that because let me tell you something, the first day you're not going to get through everything.

The second day you're probably not going to get through everything.

Probably for the whole first month you're going to be playing a little bit of catch up here.

But there's going to come a point where you get very efficient at this because you're going to have used that monthly, quarterly, six month business marketing mindful like creation session building all of the things that you need to support this 30 minutes.

So I'm advocating you start the 30 minutes and then use that time to build in the things that you need to support this.

So if you answer the same question over and over again, write it up in a Word document.

If you make the same ask over and over and over again of your network, write it up, put it in your CRM, put it in a Word document, get it so you can copy and paste and make this 30 minutes really efficient.

But at some point there's going to come a tipping point where this 30 minutes becomes an incredibly efficient, productive part of your day.

And you can get it all done in 30 minutes or less.

If and when that happens to you, let's take it to when.

When that happens to you, pick one small thing you can do to improve your networking, your network.

And I'm going to include your good customers in your network.

Your network is a goldmine.

And if maybe it is buying a $5 coffee certificate or coffee gift card to the local coffee shop and sending it to one of your best referral buddies with a thank you note, maybe that's what you do with the rest of that time that you have left over in the morning.

And also if you are, if you get really successful at this and you're like, okay, I can't squeeze it all in in 30 minutes because I just have too much business now, now's your time to hire somebody to do some of These things for you.

So there's your out there.

So 30 minutes is all you want to spend on this.

Now one other time per week.

I do recommend per week.

This is going to come as a little bit of a shock to people, but per week I recommend a little digital marketing happy hour.

Our digital marketing is the way most of us market in the modern era.

Although networking and customers in this little habit that we did in the morning, it is supported by digital marketing.

It has a lot of personal touch, contact, but the digital marketing is what feeds it.

So digital marketing meaning email, social media, sms, text messaging, like your website, all of those things.

Right.

So all of the marketing that you put out into the world over the airwaves, so to speak, I want you to take a look once a week and examine the analytics for it.

So this is part of building a really good marketing habit.

Because it's not.

Marketing is not just about guessing and sending, which is where you're going to start.

Because you don't know what you don't know when you get going with marketing, even if you've had a business for a really long time, market shifts and change all the time.

How people, how we talk about things, the things that get people to buy, the trends, it all affects how we market.

And marketing is an ever evolving, ever changing part of your business.

And once a week it's a really good idea to sit down And I'll say 15 to 30 minutes, you know, get yourself a good cup of coffee, maybe a glass of wine.

If you're a wine drinker and spend 30 minutes really looking at the analytics.

Go look at the analytics on your website.

How many people stopped by?

Look at the analytics on your social media, how many people you know interacted?

What was the reach on your post?

Did you get good comments?

Did one thing work better than something else?

Look at your email sends, Are you getting opens?

Are there bounces?

Are there things that need to be cleaned up?

Just take a minute and really look at what you could do to pivot your marketing.

There's a lot of times when you sometimes are like throwing messages out into the air and nobody is grabbing them because it's not working in that particular moment in time.

And here's another thing.

If you find something that does work, don't stop doing it until it quits working.

I see people do this all of the time in their marketing.

They find something that really works well and then they get bored with it because marketing is boringly repetitive when it is done really efficiently and effectively and then they Switch it up and then their new thing doesn't work as well and they stop that flow of energy.

Don't do that.

So if you look at your analytics, you'll know what's working and you'll know what's not.

And when you know what's working and when you know what's not, you can pivot.

And if it's not working, it gives you an idea of how you can diagnose the way that it's not working.

So you can create something that is working.

So that's basically it.

Let me summarize it really quickly for you.

30 minutes per, per day, you are going to start with your customers, you're going to respond and reward.

You're going to go to your prospects, you're going to connect and invite, you're going to go to your leads, you're going to reach out and educate and you are going to go to your network and you're going to enlighten and ask.

Then once a week you're going to spend 30 minutes with a cup of coffee or a glass of wine and you are going to go over your analytics on your website, your email, your social media, any place that you're doing digital marketing and you're going to look at the return on your investment and you're going to look at the relationship building possibilities in that if the relationships that are built are zero, you're going to do some modification.

If it's building and working, you're going to keep on riding that pony.

Then once a quarter, once a month, once every six months, however it works out for you, you are going to have a concentrated period of time and depending upon how long you go is going to be depending upon how much time you have to devote to this.

But you're going to spend time ideating using all of the analytics that you've started to collect in your good marketing habit.

By the week, you're going to ideate, you're going to strategize, and then you're going to materialize the things that you need to support that daily marketing habit and to either continue to feed or to pivot.

What you learn from those weekly marketing happy hours.

That is my marketing habit and I hope it becomes your marketing habit and it is our make it happen Monday.

I think it works great for January.

I hope you hit the ground running and I hope this does make a difference.

I can tell you it's made a huge difference in my business about moving my bottom line up, up, up and I hope it does the same for you.

Thanks for hanging out with me today.

I will see you in the next episode.

Thank you for listening to the Be More Business podcast where wisdom and innovation merge to create a business that supports the life you want to live.

For more resources, courses and inspiration, visit Be more business dot com.