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2022 Predictions for Accounting & How Educating Clients = Growth
Episode 4128th February 2022 • Accounting Influencers Podcast • Rob Brown (Accounting Influencers Roundtable - AIR)
00:00:00 01:12:06

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Episode 41. On this week’s Accounting Influencers Podcast:

➜ News - Martin & Rob discuss "What 2022 Has In Store for the Accounting Profession." 

➜ Special Guest Interview: "Leaders Special Interview: Sam Louis - Praxity Global CEO."

➜ Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants to Decrease Labor Intensity."

➜ Expert Interview: "Using Client Education to Drive Growth - Mark Jenkins."

For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

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✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don't already know

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DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

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