Let’s be real—Pinterest might still have a reputation for wedding inspo and midlife kitchen renos, but if that’s all you think it’s good for, you’re missing out on a seriously powerful marketing machine.
To help us dust off the glitter glue and turn Pinterest into a traffic-driving, lead-generating engine, I’m joined by Megan Williamson, founder of Pin Potential Inc. and Pinterest’s unofficial (but very official) queen bee. With over a decade of hands-on experience and a seal of approval from Pinterest itself, Megan has helped thousands of business owners go from pinning recipes to pinning down real revenue.
Today, we’re diving into the truth about Pinterest as a long-game strategy, why it outperforms social for discoverability, and how you can start getting results with the content you already have. If you’re a course creator, podcaster, or community builder who’s tired of shouting into the Instagram void—this one’s for you.
🎯 HERE ARE 3 JUICY TAKEAWAYS FROM THIS EPISODE:
1️⃣ Repurpose With Purpose – Learn Megan’s easy system for turning your top-performing content into Pinterest traffic magnets (spoiler: you already have everything you need).
2️⃣ The Pinterest Snowball Effect – Discover how to start small, gain momentum, and create evergreen content that keeps working for you long after you post it.
3️⃣ Don’t Just Pin It—Convert It – Find out why your high-traffic pins might be flopping when it comes to opt-ins, and what to do differently to actually convert cold Pinterest traffic into warm leads.
So if you're ready to turn those pins into profits and finally make Pinterest part of your marketing strategy without needing to post every day, grab your coffee and hit play. This episode might just change the way you do content forever.
CONNECT WITH MEAGAN:
Meagan Williamson is a trusted Pinterest expert and educator recognized by Pinterest for her innovative strategies. With a passion for growth marketing, Meagan empowers entrepreneurs and businesses to leverage Pinterest as a powerful discovery platform to attract, engage, and convert their ideal audience. Through her proven frameworks and data-driven approach, she simplifies Pinterest marketing, making it accessible and effective for businesses of all sizes. Meagan has helped countless clients achieve measurable results, from driving website traffic to scaling online sales. Known for her expertise, clarity, and actionable insights, she’s a go-to resource for anyone looking to unlock Pinterest’s full potential for business growth
Website
Pin Potential Course
Threads
Instagram
RESOURCES MENTIONED IN THIS EPISODE:
MORE FROM ME
Follow me on Instagram @rachelstarr
Connect with me on LinkedIn
Listen to Your Community Strategist on Apple Podcasts
SUBSCRIBE & REVIEW
If you found value in this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more community builders who need these insights. 🎙 Thanks for tuning in to Your Community Strategist! See you next week for the final episode in our challenge series!
TIMESTAMPS
00:00 Introduction to Pinterest Marketing
00:20 Meet Megan Williamson: Pinterest Expert
01:13 The Power of Community Building
02:36 Diving into Pinterest Strategies
03:31 Getting Started with Pinterest
05:39 Pinterest as a Business Strategy
09:20 Practical Tips for Pinterest Success
11:24 Repurposing Content for Pinterest
15:01 Pinterest vs. Other Social Media Platforms
21:57 Navigating the Challenges of Marketing and Content Creation
22:22 Leveraging Pinterest for Different Content Types
23:33 Maintaining Momentum and Scaling on Pinterest
24:44 Content Strategy and Audience Engagement
27:00 Optimizing Funnels and Conversions
30:05 Refining Marketing Messages for Better Conversion
32:58 The Importance of Patience and Long-Term Strategy
37:46 Conclusion and Where to Find More Information
