Talking Points

• Statistics
• The way people search is very different
• Searches are longer
• Searches are more conversational
• You need to answer questions in complete sentences
• This is one reason why blogs are so important
• Search queries are longer but your answers need to be short and concise
• Optimize for featured snippets
• Write the way you talk - natural language
• Include questions in your content - long tail keywords
• Dumb it down - write it for a 10 year old
• Use long content
• “Near Me” searches continue to increase
• Do more video - featured snippets in videos

Lagniappe (Books, Links, Other Podcasts, etc)

• https://backlinko.com/optimize-for-voice-search

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

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