In this special episode from Feisty Media's Business of Fitness Podcast, host Molly Hurford talks with Zwift’s Kate Veronneau about the upcoming second Tour de France Femmes avec Zwift, what it means for women’s sport, how more companies are entering the world of women’s sponsorship, and how you can use this to your advantage! Why does this matter? Because a rising tide lifts all boats, and the better supported women’s pro racing is, the more women we’ll see coming into cycling and endurance sport… and that’s good for business.

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