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Cole Ruud-Johnson | Scaling Past the Friction Points
Episode 5624th January 2023 • Passive Wealth Principles • Jake Harris
00:00:00 00:47:44

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On today's episode of the Passive Wealth Principles podcast, Jake chats with Cole Ruud-Johnson, the “Wholesaling Real Estate Guy” and founder of HelloPad, a real estate investment company. HelloPad sells people's homes quickly by offering a fair offer for their property. HelloPad removes the hassle of selling and provides clients with a high sale offer and a fast and easy process to close.

During the episode, Cole explains the concept and benefits of sequential marketing, and why many in the real estate industry have a 'throw things at the wall and see what sticks' approach to marketing.

He discusses some of the challenges and mistakes he's encountered in his career, many of which have defined his path to becoming an entrepreneur.

Cole explains the importance of shifting from being a hustler to being a business owner, why so many fail to do so, and why their businesses never scale as a result.

He also reveals HelloPad's tech stack, as well as some of the KPIs that he focuses on, as both a marketing company and a sales organization for both acquisitions and dispositions.

Join Jake and Cole for this fascinating discussion.


What You Will Learn in this Show:

  • The concept of sequential marketing.
  • The reason why so many people in real estate are unable to scale - the friction points.
  • Methods for removing friction points in your organization.
  • The opportunities Cole sees in real estate in 2023 and beyond
  • And so much more...



Cole Ruud-Johnson

Cole's LinkedIn