Is done truly better than perfect? What’s the power of imperfect action? 

Angela Henderson is an international business coach, keynote speaker, author, entrepreneur, blogger, and mental health clinician with a wide variety of experience and self-made successes. She’s anti-hustle, she’s anti-perfectionist and she helps small business owners navigate the challenges of building a successful business while maintaining a life and she passionately believes you can achieve too.

When you see people like Pat Flynn, Chris Ducker, Harv Eker, and maybe even myself and Angela on big platforms speaking and wonder how you could possibly do the same. We were all where you are now, we’re just a few steps further along.

How can you work your way to a place at the table with 6, 7 or more-figure business owners without imposter syndrome taking you out?

You can listen to Angela’s newly rebranded podcast here https://itunes.apple.com/au/podcast/business-life-conversations/id1406595178 and connect with Angela on LinkedIn

Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.

You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework

2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.

Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Welcome to Podfluence the podcast that helps coaches,

consultants, and speakers grow, influence and income with podcasts.

My name is John Ball and my mission is to give you, as a professional

business coach or speaker, all you need to build professional influence

and grow your following with podcasts so that you can have a thriving

business and create raving fans.

On this episode of Podfluence, is done truly better than perfect, and

what's the power of imperfect action?

My guest is Angela Henderson, and Angela is a small business consultant, author,

entrepreneur, blogger, and mental health clinician with a wide variety

of experience and self-made successes.

She is anti hussle, she's anti perfectionist, and she helps

small business owners navigate the challenges of building successful

businesses whilst maintaining a life.

And she passionately believes you can achieve that too.

When you see or hear people like Pat Flynn, Chris Ducker, Harv Eker names, you

will hear mentioned in this episode, maybe even myself and Angela, I don't know.

But when you see or hear people on big platforms speaking and wonder,

how could you possibly do the same?

It's essential to remember that we were once where you may be now,

we're just a few steps further along.

We're gonna talk about things like how you can work your way to a place

at the table with six, seven, or more figure business owners without

imposter syndrome taking you out.

We'll even have a bit of a chat about how podcasting is a long-term strategy,

but why is such a worthwhile one?

There's a good chance you have your device in your hand right now.

If you do, pick it up and go and make sure you are subscribed to the Podfluence

podcast so that you don't miss any of the upcoming episodes and got some

amazing guests coming up as well.

That's said, this in itself was an amazing episode with much

more value than I anticipated.

I thoroughly enjoyed it.

I know you are going to too.

And with that said, let's get on with the show.

Today I am very happy to welcome to the Pod Fluence virtual studio of

my special guest, Angela Henderson.

Angela, welcome to the show.

Hey.

Hey my friend.

Super excited to be here, hanging out with you tonight, creating some magic.

So yes, it's gonna be awesome.

I've so much been looking forward to speaking with you since

our first conversation a little while ago when we got connected through our

mutual friend Nicole Baldinu, who is an amazing person, and people who tune into

the show will already have encountered Nicole and know how amazing she is.

Thank you, Nicole, for introducing us.

Now, one thing I love about this is, We are on other sides of the opposite

sides of the planet right now, and we get to come on a call like this

and have a conversation and hopefully get some great value to people.

It is just one of my favorite things about being a podcaster.

Well, and that's I think one of the key benefits, right, is I think

if you think about having to show up on stage, By the time you tr, and don't get

me wrong, I love a live event, right?

But by the time you've got a book airfares ski, travel insurance,

time away from your family, then you're potentially jet lagged.

I mean, the list goes on.

That podcasting is literally from the comfort of your own home.

But in addition, the magnitude of connections that you can

make and a in a lot more.

Efficient and speedier process than having to go in trouble to

50 different, you know, events.

So I am here for podcasting and I think there's so many wonderful

layers that we can talk about today.

It allows us to be so much more productive as business owners,

or especially if you are a speaker.

You can be in different countries doing speeches all

in one day without the jet lag.

So I mean that, that's pretty wonderful.

It's a bonus.

Definitely.

Angela, one of the things I definitely wanted to get into straight away,

cuz like the target audience for this show is the bus business coaches,

business speakers, and this is very much what you do and you have a very

particular niche, which I love actually.

And I wanna get into a few things about, tell us who you work with,

who, who you helping, your coaching.

I mean, ultimately I'm, I'm helping women of business to

create more wealth is what I'm doing.

And I'm doing that through personal strategy and by mastering their mindset.

And specifically I'm working with the online business space, particularly

obviously service-based businesses.

But I do also once in a while still work with doctors, lawyers,

accountants, and things like that who don't have courses or aren't really

in that online traditional space.

And what I love is just the ability that the online world allows us to be able to

coach such a variety of human beings from copywriters, mindset coaches, different

spirituality modalities, et cetera.

And so for me it's as people look at me as a consultant slash coach, 75% consultant,

25% coach, is that I'm here to really get a bird's eye view of your business,

and I'm here to go and what do we keep?

What do we let go of based on what's in alignment for them?

So often I continue to see business strategy, so cookie cutter,

and people wonder why they're the same spot a year from now.

I'm very big about going deep, looking at alignment, looking at what strategy

will work for you, and looking at things from home life, community, and your

business, because if you only look at one thing in isolation, you're going to

again, set yourself up for self-sabotage because you can't have a business

in isolation from the other things.

So, yeah.

But ultimately working with women in business to make more money.

Yeah.

And one of the things that I noticed, and it's, they're in your LinkedIn profile for

anyone who goes and checks that out, and I'll make sure there's a link to that in

the show notes for people, but you've also been helping people who are maybe feeling

a bit crispy from the whole experience.

It burnt out by it all is, uh, and working with the, the mindset to, I guess, to

avoid that and to be able to have the success without that h how, how big

an issue has that become for people?

Well listen, I mean, first of all, it's

about how we define burnout.

Typically when I see in, so I'm very big.

I'm very anti hussle.

However, I do believe businesses still need to work hard in order to be able

to hit the figures that they want.

You just can't sit there and go, kumbaya, drop a Lamborghini on my ass.

Right?

You still have to take action.

You still need to have strategy, but it will still work.

But I'm not against, I'm against when people are literally grinding

24 hours a day, seven days a week.

Because what I then see is over once little bit, I'm an ex mental

health clinician of 15 years, so I used to diagnose people with

schizophrenia, anxiety, depression, bipolar, D H D, et cetera.

So I'm very familiar with what the signs are.

So when I start working with entrepreneurs and I start seeing

them in the hustle culture, I'm like, listen, you've gotta make some choices.

Because what will happen is you'll ultimately start off with stress.

That leads into burnout, and then it will lead into a full-blown

mental health diagnosis.

And I'm like, once your brain has an initial either a psychotic break

or a mental break, whatever that looks like for you is your brain

will never fire off the same way.

So you don't wanna compromise how the brain is firing.

So for me is it's, when I think about burnout though, even though burnout leads

to the full diagnosis, is often I ask the people that I work with is, on a scale of

one to 10, how burnt out are you feeling?

10 being the most and zero being not burnt out.

And they're like, 6, 7, 8, 9, 10.

And I'm like, okay, really?

Burnout equals your unaligned.

So if you're unaligned, where in either your business, your home

life, are you community unaligned In business, often where I see people are

unaligned and they're feeling burnt out is they're creating courses, but

they don't actually wanna do courses.

They're told to show up on Instagram or even to create a podcast, but

that's not what they wanna do.

So I have to help people almost find themselves again and stop consuming all

of this content and all this media where then they're left so confused that they

try and start doing everything versus focusing on what's in alignment for them.

So again, if you are right now feeling burnt out, I can guarantee

you more than likely it has to do with your business model.

Or you might be staying with a partner, for example, and you

actually should be divorced.

Okay, that's pretty drastic, but.

That's what happened with me.

Right.

Or you know, there's uh, community, you've got friends or family who don't

actually understand entrepreneurship and every time you're around them,

they're bringing you down and whatever.

So that's how I look at alignment, uh, in the conjunction with burning out.

Yeah.

Which is fantastic.

And I think I certainly walk fine lines sometimes between, between sort of burnout

and working hard and so other alignment.

What's the difference between working hard?

And hustle.

Mm-hmm.

To you.

So to me, hustle is where.

You compromise everything, you, it almost, the hustle becomes

an addiction, in my opinion.

Everything revolves around waking up, doing the next podcast, doing the next.

You didn't mean speaking thing.

Doing the next, like just your grinding, grinding, grinding, grinding.

I believe hustles.

When you start forgetting about the people you love the most, you start

neglecting your loved ones, children, spouses, partners, moms, dads, whatever.

You start eating bad, right?

Because you're just hustle, like hustle, hustle.

So when you do eat, you're just driving to McDonald's or, or also the addiction

side from an alcohol side, right?

You're just, you know, you're working and you're throwing back a beer or.

You know, you're on the cocaine.

I see that often too, right?

It'll just keep people up or the truman marijuana to just zone out man.

Right.

And so for me, that hustle is, is if you start to get to hustle, normally I see

a direct correlation with some sort of addictive type behaviors, relationships

starting to fall down, and you're just, your, your overall spiritual, mental,

and physical wellbeing is compromised.

I think that's a great distinction, and it's something

that I've written about before, so anyone who listens to this and also

follows my blog will also know that I've spoken about this as well.

I think I, I certainly say similar things in a different way, but I

really love how you, how you sum that up there, and I think that's a great

distinction to me in terms of what you're doing now in terms more of helping

women, particularly to create more, more money through their businesses.

Why has that become, important for you?

Why is that your target area?

Yep.

So let me first start talking about when I say healthy women make more money.

Hell yes.

I want women to make more money.

Why?

Because I believe that and it, the data shows that when women make money,

they typically will then redistribute it back into society, whether or not

that's through local society or like an international, broader societal.

Do you know what I mean?

Output.

And so knowing that is, that's to me super powerful because significant

change in impact can be made by that.

All right?

And this isn't just me picking on males, like the data shows this.

It's not me Angela Henderson making a quote up.

It's the data.

So I really want women to make a bigger difference in the world collectively,

but when I also talk about women making more money, another thing that

I talk often about on my own podcast too, is about overall wealth creation.

So often in the online business space, coaching space and speaking space, all

we're doing is chasing the next dollar.

Everything is about dollar, dollar, dollar, dollar, dollar.

And again, what happens is people forget about the other wealth buckets.

And what I mean by other wealth buckets is their spiritual wealth, their mental

wealth, their relationship wealth, their X, Y, and Z wealth, right?

And then what happens then is again, they compromise their

overall happiness because.

They might be making six figure months, or you mean seven figure years or whatever.

But again, their other wealth buckets are so depleted that they're actually unhappy.

And I work with a lot of women who they show up and on paper

everything looks amazing, right?

The car, the house is whatever, but they're the unhappiest

people that you will ever meet.

Why?

Because their wealth distribution buckets are not firing.

And when I also talked about women about making more money, the other thing too is,

again, I've already said this, that they associate it with like the online space.

I'm also about women, men creating wealth as in revenue, wealth and like, what's

your investment property portfolio?

What's your stock market?

What are your NFTs?

What are your cryptos?

What is like, what else did I mean, could you have, because.

The online space though, there's an enormous amount of money to be

made, we still have to be mindful.

That shit can change very quickly.

So diversifying your wealth, revenue, wealth, alright,

can really be an advantage.

But in the world we live in, a lot of us are not educated about these

other wealth diversifications.

We're not, we didn't get taught it in, and this is men and women.

We didn't get taught these things in school.

So a lot of the women that I work with, they have accountants.

The books are, do you know what I mean?

But everything's tickety boo.

But they're going from launch to launch, right?

They're, it's, and it's like that can't be sustainable.

And so again, it's, yeah.

So that's, I know it's a couple things there, but I think it's

important for me to clarify.

There's making money and revenue wealth.

But then there's also establishing yourself for wealth as in revenue

distribution into stocks or whatever.

And then there's also understanding your overall wealth buckets and that wealth.

Holistic wealth is not just about money, it's about all those, again, spiritual

wellbeing, self respect, et cetera.

Yeah, it is interesting and I remember that there is some, someone

else that we're both connected with, that we discovered last time that we spoke.

Yeah.

Jesse Ecker and, you know, I started working with his dad Harv Eker years ago

and, and one of the things that, that Harv says is to be a success, you have to be

a success in all of your areas because if there's one area that isn't just one

of your key life areas, that isn't where it needs to be, is gonna pull everything

else down and you're not gonna feel good.

You know that life balance isn't about having everything equal.

It's about making sure you have everything as good as it can be in each of the areas

and pay enough attention to all of those.

So I, I really get that message.

You are helping.

It's wonderful that you are helping so many people and helping

women particularly to do this.

Where did that lesson come from for you?

Did you have to go out and find this education or, we fortunate

enough to find a mentor.

For me, I mean, listen, I guess people

always ask, what's your why?

Why am I I business?

Well, I'm in business also because I've seen what wealth did to my family.

You know, my parents file bankruptcy twice.

We've got significant, you know, generational patterns that have

been going on for centuries, right?

And so, and we also have a thing called like, so it's

like transgenerational wealth.

My.

I didn't speak my mom.

I don't speak to my mom.

My mom doesn't speak to her mother.

My mom didn't like my grandmother, didn't speak to hers, right?

So it's a two combination folders.

I've seen what Transgenerational Wealth did to relationships in my

family, and I wanna be able to create time and space that I can nurture my

relationship with my daughter to break that pattern from happening for us.

But also for me, it was like I saw what bankruptcy and gambling did to my family.

So I was like, well, what can I do to come in here and help more women?

To be the change for themselves, be the change for their families, and

make a bigger impact with their money.

So I didn't learn.

I didn't have any of these skills when I started.

I had a master's in undergrad in psychology and undergrad in sociology

and a master's of social work.

I was working with people who were suicidal and homicidal, and then

I opened up one of Australia's leading educational toy stores.

I became one of the leading influencers here in Australia.

I worked with Netflix, Coles, Woolies, Hilton's Club Meds, et cetera.

Hi.

And it was through that when I started to consult with people, and it was because

of my passion about wanting to help more businesses to excel, that that's

where we, you know, where we are today.

So, so

you have compiled your own wealth of knowledge that you've built

up through what you've, you've tried and discovered and learned and what's

worked and hasn't worked for you in investing in wealth creation for yourself.

That that's amazing.

That's an incredible story.

Yeah.

Like I u I knew nothing, like, I literally thought that when you press go on a

website, people would start paying you.

Like, that's how naive I was.

And it's like, no, you now have to drive traffic.

I'm like, Well, why don't people tell you you've gotta drive traffic?

Can't they dis find you?

But it was like, that's how na I was to business, right?

But the, it was over time that I started to go, well, if I don't know this

knowledge, who does know the knowledge?

Who knows the next steps?

And women will come to me going, I need the next steps.

I need the how-tos.

So I've spent probably close now.

$800,000.

Not quite a million dollars, but probably close to $800,000

in mentoring Masterminds.

Troubling around the world to events and getting in the room where I'm

the dumbest person in the room.

Even though I'm knowledgeable I'll, I've gone to the real, where it's

like I've had to be vulnerable and be like, man, like for example,

at time of recording, I'm about to fly over to San Diego for an event.

By far, even though I make good money, these other people are

making nine, 10 million a year.

Like I wanna pull it like, and that's the other thing is, uh, John, is

I wanna, I've always pulled up a seat at the million dollar table.

I was like, no, I deserve to be at this table just as much as anyone else.

And even though I might not make the same amount as others, So many people

will come to me for consultation because they're like, the way

you see things is like a wizard.

Even Jesse Eker, did Harv's son.

He's, he was a mentor of mine this last year.

He's like, and she's like you.

It's like next level what you do, right?

So for me it is like I learned the notion of pay to play.

Pay to play and work with people who are already further along and

have been there and done that.

Because when you pay to play, you pay attention.

And I also believe that the transformation occurs when the transaction takes place.

Even if you can only afford to go to a $10 event versus going

to another free summit online.

You, you take better pride, you stand up a little bit more, you pay attention

a bit more and you start to transform.

And then once you make a little bit money, you, you might pay the $50 ticket and

then you might pay the a hundred dollars ticket and then like, that's what I did.

And then all of a sudden I was a pro blogger.

One year here in Australia, I met a gaba, the name of Chris Ducker.

He was doing a mastermind over in the Philippines.

And I was like, how much is it?

And Chris was like, it's like 10 grand.

I was like, I don't have 10 grand, but can you do payment plans?

And Chris was like, No, not really.

Buddies like, I think you're a good human.

So then I like busted my ass to be able to get to the

Philippines and there's 50 amazing entrepreneurs for around the world.

Nine of the like top entrepreneurs I've had the chance to encounter.

We're in the pool drinking mojitos and like tossing a beach ball around.

And that's when I was like, the power of pay to play.

Get in the room where you're the dumbest person and learn, make it a

priority to pay even if you can only pay $10, $20, et cetera, because you

will move so much quicker and faster.

Like it's, it's not even funny.

Yes.

No, that's funny as well.

The coincidences keep on coming.

Chris is one of my mentors.

He's a friend.

He's been on the show.

Oh, yep.

Uh, so yeah, but wonderful that you should bring him up.

I was chatting with his daughter Chloe, just yesterday.

Oh yeah.

Cool.

Yeah.

Yeah.

They, they're great human beings.

Seven.

Why I, I, I love

the, I love the synchronicities.

Wonderful.

Plenty between

us.

Yeah.

Isn't that, that's, it is just amazing.

They keep coming.

Angela, I wonder, move into, uh, because one of the things that this show really

is, is about the heart of it, I guess.

I mean, the show is mainly about influence and persuasion.

Uh, but we call it Podfluence now because it's about building that out

through podcasting, about building your authority and building your business.

Through podcast guesting and through maybe even having your own

show, you do both of these things.

And let's maybe start off with you as a podcaster.

You started about five years ago.

What got you into podcasting and what's your journey been like

that?

Yeah, so I went to podcast.

We are podcast here in Australia and I didn't have a podcast.

John Lee Dumas was there, his wife was there.

Do you know what I mean?

They all were there.

And I was like, what is this podcasting shit?

And I was like, oh, this is cool.

And I thought by the time next year's epi, like.

Dooming conference comes around.

I wanna have a podcast launch, so I didn't know anything.

I went and bought a mic for 200 bucks.

I set it up.

I spoke with the podcast VA team, and I was like, all right, well guess we're in.

I didn't even know how to launch it, but I was like, I believe

that done is better than perfect.

So I was like, let's roll.

We're gonna roll here.

And one episode has now led to like almost 250 episodes.

We're about to rebrand the podcast, and yet that.

A year from when I first found out even what podcasting was.

I was then asked to speak at We're podcast.

I was on stage with Pat Flynn, Steph Taylor, the variety of people, and

I was only episode 14 at the time of that particular conference,

and it was just fascinating.

Podcasting has opened up my world in so many levels.

It's made me more confident.

Speaker has allowed me to show my authority and my credibility in my space

as an online business consultant, a coach.

But also for me, more importantly, it's allowed my voice to make impact.

And the last thing that I would say that's been phenomenal is the amount of

connections and network you can make.

I believe your network equals your net worth.

And once you have a podcast, in my opinion, you get to about episode 20,

which doesn't seem like a lot, but it's almost a half a year, is people

are all like even your biggest fans who you will think like, they're

never gonna gamble on my podcast.

Once they see that you've got some rhythm.

You will, these people will just show up because they know how easy it is

and they're gonna tell their story.

They, you make them look like the hero.

And so yeah, the, the network that I've been able to create,

that's how I know Omar and Nicole, you know, it's, it's phenomenal.

And I believe if you are in alignment and you have a voice and you like to

speak, I believe podcasting should be one of the primary things you infuse

into your business right off the bat.

Yeah,

I think, I think it's a valuable tool, especially for people

who are in the coaching world as well.

And and I do wonder specifically with that, if you could go back to the start of

your journey as a podcaster, is there any advice you wish you could give yourself?

Listen, I'm sitting here not being a dick.

Do what I mean.

But it's like one of those things that's like, I don't know if

there is, and I say that because.

I think often that's what stops people from podcasting is we get the chatter in

our head and then we don't do anything, and then the chatter comes again,

and then we get imposter syndrome.

We don't do anything.

So I'm actually proud of the Angela I was five years ago just to pull

the trigger and do imperfect action.

Do you know what I mean?

So, If there's, it's not so much would I have done anything different?

It's more about just like, just fucking do it.

Do you know what I mean?

Like, it, it will be one of the best assets you have for your business.

You're, yeah.

So that's not trying to be cocky or being in a dish way, but it's, I, I

think we get in our heads so much and it stops people from actually producing

an amazing podcast and enhancing their world and the people around them.

I, I really

like that answer because I think that's something that stops many people with

many things, not just with podcasting.

What mode back getting in your head or not being prepared to sort of

start off sucking at it and, and not being perfect or good enough.

Especially when you hear, like, somebody might tune into this show

and think, oh, you know, they, they know what they're doing.

They know what they're talking about.

How could I do that as well?

I didn't, when I started you didn't when you started, if you.

You can go back and listen to episode one of this show.

I did not have a clue what I was doing and, and it, and it's very apparent.

And yet we started the show.

I got it started and kept going and had no idea where it was even going.

It wasn't a business thing.

It was like a fun project and then this all like, oh, this

could actually be something.

And yes, but I kept, but I kept doing it.

And really, for me, it's only been just looking back,

seeing the growth rather than.

Wondering about whether I was good enough to start.

I just thought, let's do it.

I remember Pat Flynn when he was speaking, he was closing

keynote the year that I was speaking on stage with him, and I remember he played

his first podcast episode and he is like, get ready for cringe ness, right?

It's like, yo, yo, yo.

And he is like, Mike, Mike, Mike.

Yo, yo, yo.

It's Pat Flynn here.

Yo, it's Pod I don't, yo.

And it was like, it's so cringeworthy.

But I mean, pat Flynn too started somewhere.

And I think it's important that.

Don't compare your Chapter zero with someone like Pat Flynn or

yourself or me, where they're at, like a chapter 50, right?

Just know that if you like it and it lights you up, the right

people are gonna listen to you.

The right people are gonna enhance your business.

And again, you get the opportunity every single day or week or however

many podcasts you're producing in a month to make significant change

in the lives of human beings.

It's not just about making more money, it's the change and the

stories and the impact that you.

You will never know you're making because people won't subscribe, right?

So if you're looking at vanity metrics, oh, people are subscribing.

I hardly have any reviews, but you'll occasionally get the email and someone

will say, I've been listening to you for the last six months, and.

What you did for me was X, Y, and Z.

You know, it helped me exponentially.

And then you go, that's why I'm here.

So if you're looking for praise or you're looking for vanity

metrics, it's the wrong thing to do.

But if you're wanting to lead with your heart, and if you're wanting

to lead with impact, and at the same time be profitable and make

money, it's the right thing to do.

Right.

And, and as you mentioned earlier, to sort of call back to the make sure this

is something that's in alignment for you as well, not just something that you

think, oh, everyone else is doing this.

I should do this too.

Because maybe it's not part of your, where you're going

shine if it doesn't feel right.

100%.

And that's like when the women come into me and they're like on TikTok and they've

got a, they're on episode two, whatever.

And I'm just like, Or they're on YouTube.

I'm like, do you like having it?

Like, do you wanna do your makeup every day or whenever you're recording and do

you wanna have to spend all this time?

They're like, no.

And I'm like, well, have you thought about podcasting?

Because you literally can record without a video and you can just

show up and still produce an amazing quality piece of content.

Oh, you could do that.

You don't have to be on video.

Yeah, you get to choose how you record the audio.

You don't have to repurpose video.

Right.

They're like, oh, that sounds a lot easier.

So I've actually moved a lot of people who were doing YouTube into podcasting,

and as soon as they let, like were able to detach from not feeling like they

have failed because their YouTube channel didn't excel and they realigned with

the audio, a k, a podcasting component, their podcast went off and they're

still podcasting today, two, three years later because it's something they're

in alignment with and therefore, you're also more likely to stay consistent.

And consistency to me is massive work.

When we're in, you know, if you think about being consistent on your social

medias or consistent on advertising, whatever it is, consistency does play

a significant role to your success.

So choose something.

If it's not podcasting, choose that one thing and execute it well.

Like I said, we're about to rebrand the podcast here in the upcoming

weeks from time of recording, and we're actually doubling down.

So we'll produce one podcast episode per week where I bring on a guest or

whatever, but we're also gonna do an ask and section where people can submit

their questions and I will answer those.

Optimize what you already have.

Quit chasing the shiny object.

Don't then go again.

I need TikTok and Pinterest and YouTube.

No.

Use what you already have and double down because you're going to scale a

lot quicker because simplicity scales.

Yeah.

And, and I think that's, that's a key message here.

Now, the consistency thing is a really important part with this too.

Whether, whether it's as having your podcast or whether it's being a

podcast guest or both, understanding that results may take a little

time to, to show from your work.

Hundred podcast is a long-term demine strategy.

If you think that you're gonna start a podcast and the next thing you know,

you're either making a, a huge impact or not, I'm gonna tell you, my friend,

don't do it then like, it's because by the time you get your rhythm, by the

time you, your systems done by ti, but.

Like you, you just feel the vibe.

Right.

And also too, depending on your niche market, for example, will also

depend on how long people have to listen to you before they convert.

Typically, our data shows about four and a half to six months before someone

will convert and get on a call with me.

So it's not, cuz I'm not producing quality content.

What happens is they're, they say things like, oh, You were my mentor

for the last four and a half.

Do, I mean six months or whatever.

And now I'm ready to, for you to be my consultant.

But if I was inconsistent and only producing one podcast episode a month,

it probably would take them a year and a half to convert to me because

they need multiple, remember, people need multiple touchpoints from you.

And so, yeah.

So for me it's like, yeah, podcasting's a long-term game, but also don't forget.

You know, I remember going to Social Media Marketing World and I speak to

Mike Sellner who owns it one day, and what he said was, if he's going to,

if he's gonna decide on a speaker at his event, and one speaker doesn't

have a podcast and the other speaker does have a podcast, he's choosing the

person with this podcast because they already know how to use their voice.

They already know how to leverage.

Do you know what I mean?

Impact, even though they might not be really polished on stage, he said

most people can still fumble through it and be okay with it, right?

So, yes, so podcasting and not to mention like.

Opportunities.

You get asked to go on summits, you get asked to, you know, do giveaways together.

You get like asked to potentially do like take over people's Instagram account.

There's so many opportunities that podcasting has not even to mention

if you choose to then monetize it, I haven't monetized it yet, but it, we

are creating sponsorship packages for 2023, uh, along with like inclusion

and newsletter and a variety of other things to do, a holistic approach to it.

But our podcast now will play a big factor in how do we monetize this moving

forward.

Yeah.

Yeah.

No.

You mentioned that you're rebranding your show.

Mm-hmm.

And I'm sure some, I'm sure plenty of people listening into this are gonna

want to check it out, especially as you mentioned, like who you're helping now.

I think some women in the audience are definitely gonna want to check

you out and, and also maybe come and ask you some questions on your, yeah.

On your q and a show.

Um, so let's, let's, I think by the time this airs, your show may well be live.

So with the rebrand, so mm-hmm.

What's, what's it gonna be called?

How can people come and find it?

Yeah, so the current one is called The Business and Live

Conversations Podcast, and I guess I start with that, John, because don't

be afraid to adapt your podcast.

Because you might have grown and you may have just evolved, and as you've

evolved, your podcast has changed.

Don't underestimate the power of doing the impact that you can still

have and being brave to do that.

So I start with that and the podcast now is I used to work with E-com businesses.

And service-based businesses.

And so the Business and Life Conversations podcast draws in

a lot of e-comm businesses, but I'm no longer working with them.

So I'm doing all this work, but it's actually not necessarily a

an r o i with the right clients.

So I've now rebranded to the Angela Henderson online business show where

we focus on business, ma business strategy, mindset, and wealth creation.

So, yeah, so yeah, and I just think it's gonna be, it's more specific.

It's, it's more down the pipeline.

It's fake specifically about business, cuz I work with a variety

of different types of business owners.

So Yes.

So we've rebounded to, yeah, the Angela Henderson online business show.

That's fantastic.

Well, I wish you every success with that show and definitely I will have

links to your podcast in the show notes so people can easily go and check that out.

Visit the show notes.

Whilst you're there, make sure you subscribe to this show as well as

Angelas uh, don't check us out.

I wanted to move into one more thing, which is podcast guesting cuz I, I'm

delighted that you agreed to come and be a guest on my show and this conversation has

already been amazing with so much value.

And so even when, even though I had a sense of that you were gonna be a great

guest last time that we check connected, the reality is surpassed my expectations.

So thank you for that.

What?

What has been the best things to come for you from being a

guest on other people's podcasts?

Oh, goodness me.

I reckon I'm clocking up about 150 guests shows to me in the last couple of years.

I love it, right?

Like I cannot emphasize enough one.

Again, I love the connection and the network.

Two, I love that I get to share my story in my pajamas, right,

without having to go there.

But three.

I also love podcast guesting because in the show notes, I have a very strong

SEO strategy and I make sure that I use my keywords in people's show notes to

on order to get back links back to my website, which helps Google identify that

I am someone to gonna mean of authority, and they start to rake me better.

So then I go to page one, spot one page zooming spot two, or whatever

it is, based on my keywords.

So if you leverage podcast guesting with an SEO strategy, it's also brilliant

because then you're not having to pay for.

Excuse me.

Other, do you mean additional SEO strategy tactics?

You could already leverage what you're already using.

Hmm.

I, I like the sound of that, and that is something I haven't heard very much about.

It's like a lot.

I've been in podcasting and I even work within a podcasting training company.

Don't hear that much about s e o in podcasting.

And, and so where, where has that strategy come from?

How could people who are looking to do this utilize that s e O strategy?

The first thing is, is you are either going to want to

figure out what your keywords are.

So for example, in the show notes, one of my primary keywords is business coach.

Another keyword is keynote speaker, and another keyword is podcast.

I can't, something out there, I don't have it in front of me.

So when someone finishes a podcast, John, you'll get it from me, is in

the show notes is I'll say, Hey John, these show notes are really lovely.

Oh, I have a really strong s e o strategy and I, so I always wait to

talk to the guest until after I add value to their show, until after

it's been published, because I don't wanna be a difficult podcast guest

bec and being like Mariah Carey diva.

But once I build the rapport and I add value, they're so gracious with it.

They're like, oh my gosh, yes, my team and I will get on it.

So I'll cite in the opening paragraph.

Can you say International business coach and can you hyperlink

business coach to my homepage?

Com a keynote speaker.

Can you hyperlink the word keynote speaker to my keynote speaker page

and the whatever my last one is.

And then what happens now is, is I have say, 50 back links from 50 other websites.

So Google goes, well, hold on, have 50 websites.

All are saying she's a business coach and all are saying she's a keynote speaker.

She must know what the hell she's doing.

So we're gonna start to rank her for those keywords because she's got, she's building

authority from other people versus just using business coach on my website.

So it's like onsite SEO o offsite, SEO O.

And so, yeah, and we've got about five or six different like

little phrases we'll give to the.

Podcast interviewer, and so that we're not all just like, you don't want

to keyword saturate things either, and so we'll just like alternate

those so that we're spreading those back links across multiple keywords.

So, yes.

That's

a great strategy.

One that I'm gonna employ and, and I'm sure anyone listen to this who's doing

podcast guesting should definitely make some notes about that and make

sure that you have that in your strategy if it's not already there.

What have been perhaps some of your most interesting or

enjoyable experiences as a guest?

Oh, I mean, other than this show, right?

Other than this show.

I mean, listen, I, I think it's just about how you can

just talk about so many things.

Sometimes it doesn't have to be about business.

Like, so for example, obviously I'm a business consultant, but like,

I've been asked to be on like five different divorce podcast episodes

over the last little while too.

So I asked my husband for a divorce on Christmas Day.

Those listening might be like, God, you're the biggest douche bag ever.

But again, it, I didn't wanna go into another year.

Right.

I have a say.

Whatever you are not changing, you are choosing.

So here I was saying this to my clients, but not being true to it myself.

So whatever, you're not changing, you're choosing.

I remember on Christmas day, my husband did one last inin that kind of put me over

and I remembered going to the bathroom and I was crying and I looked at myself.

I said, not this year.

This year we do.

You know what I mean?

And so I walked out and I sitting on for the kids, I said,

you've got till March to go.

Now, I never in my wildest dreams thought that people would hear my

story on my podcast or hear like, I like, you know, talk about it in like

a blog article or whatever, and they're like, will you come on the podcast?

Because my hus, my ex-husband lives 20 seconds from my front door.

He comes over for Christmas, he comes over for birthdays.

He still uses my fricking washing machine every Sunday to wash his clothes.

Okay?

Right.

But, and society wants divorce to be hard.

Now I caveat it.

There was no affair, there was no drug addiction.

There was do, I mean there like it was it, it was a cleaner divorce.

Again, I don't know what it's like to have, if someone has an affair,

so I understand it could be hard, but also he's an easygoing guy.

I'm an easygoing girl, so it's been actually relatively easy.

So when people hear my story, they're like, can you come on my podcast?

Can you talk about this?

So even though it's not probably gonna drive me traffic as a business

consultant, I still get to use my voice and talk about a variety of other things

that is still going to help people, even though that's not what you know.

I mean, my podcast is about.

So that's what is beauty, and I've met some amazing, most beautiful humans

from being able to share my story.

Yeah.

So when it comes to appearing on podcasts, like a lot of people would

take the strategy of really only looking to appear on shows that perhaps are

to their target audience, to their particular avatar or demographic.

But you decided that that's not essential for you or, or is that something No, I

decided that it feels so, I'd say 85% of my are still,

because I also believe about what's my R o I, and I'm very big about

intention showing up with intention.

But I'm also big about giving back to community and if my story can

help someone else, I'm all not all about a return on investment.

I'm about leading with value first.

And everything else I believe will happen from the way that it will work.

Right?

And don't underestimate that just because you're talking to a show of

people who you mean are women who have equally just going through a divorce.

Don't underestimate that.

They might be in business or they might be in a nine to five job, but

their best friend is just opened up her business and she needs help.

Don't underestimate that.

Who's or don't assume who's listening is not actually gonna ever help you.

They might not buy from you, but they might go, this lady was phenomenal.

Go and just check her out.

And then next thing you know, they start to do the marketing for you.

So again, that reduces me having to work on funnels or you know, I

saw funnels, but you're not then as heavily reliant because other people

are doing the heavy lifting for you.

Yeah.

Yeah,

absolutely.

I, I often will recommend coaches and speakers if, especially if they

don't have a podcast of their own, to start by going on podcast as a guest.

Hell

yes, hell

yes.

Because I think that's a great place to, and, and, but I also think the things that

you mentioned earlier about getting head.

Those can be things that can stop you even doing the guesting stuff.

And, and you know, I, you are a very experienced guest.

Now I'm a somewhat experienced guest.

I don't go on as many shows as you do, but I'm working on changing that actually.

Cause I, I, I know how valuable it is to be a guest on other people's shows.

And, and I wonder now, I've had to learn a few things about being

a guest on other people's shows.

What are the things that you had to learn to, to help you show up as a great guest?

Mm-hmm.

My thing is, is that, I think you saw this when you and I spoke initially,

is that, It's someone else's show.

Let me just repeat that.

It's someone else's show.

So what can I do of service for your show, for your listeners to

get the most value out of that time that they're listening to you and I?

It's not about me going and talking about my next funnel or come

by my book or come and do this.

No.

What does the interviewer need for his or her show, and how can I lead with

value First, check your ego at the door.

Stop doing things just because you want the next transaction or you

would not want the next dollar.

There's a great book called The Go-Giver by Bob Berg and John David

Mann, where they talk about the five laws of Strat Fear Success, and

ultimately what they say is lead with value and you'll become profitable.

That's what I say when you're a podcast guest or when you take over someone's

social media account or you write a blog, lead with value first and

the world whatever you believe, God, the universe, Hindu, whatever will,

it will come back to you tenfold.

But check your ego at the door is what I say.

And make sure that you're there to provide for the interview in his show and

her show not what you, not your agenda.

Yeah.

Uh, particularly like that as anyone who has a podcast probably knows that you're

likely to receive multiple applications a week for people who wanna be on the show.

Yes.

Where from people who are just like, here's why I'm, here's why I'm wonderful.

Here's why my client is a wonderful guest for your show.

They've done this, this, this, and this.

It's like, well, Okay, but why?

Why should I go?

Why should my audience care?

Or how is that relevant to me or my show or what I do?

A lot of people miss that.

It's like, it's not about that.

It's like, you might be the most amazing guest, but I don't know how you're

gonna add value for me or my audience.

And that's what I need to know.

And, and it's one of the key reasons why, why I always have a, like a pre-interview

chat so we can connect and create a bit of rapport, but also we can plan out

what we're gonna talk about and we know.

We know what we're, that we're gonna be doing something that's valuable by the

time we get to recording an episode.

And I know too, like sometimes it'll be a no.

I remember I was like, did a pre-interview with one person,

one ton, and I said the word fuck.

And she said, do you say that often?

And I said, well, sometimes it just flies outta my mouth.

And she said later on she said, listen, she's like, I appreciate your time.

She's like, however, she's like, um, you're not the right caliber for my show.

Okay, well, I could have cried or boohooed, but respect that

it's her show and her rules.

It doesn't mean you're a bad person.

She didn't say that.

She's just saying for her show and her boundaries, I wasn't the right person.

Right.

And that's okay.

I still get to be me and I get to show up as authentically me, and some

people will like it and others don't.

That's the beauty of the rappel and retraction model, right?

Yeah.

I repel a lot of people because I'm very blunt to the point, but

I also believe life's too short to sugarcoat things and fluff around.

Where other people, they're happy to sit in the fluff, not me.

So just know that if you start looking at guesting, you're gonna

get way more nos than you are yeses.

But what I can tell you is a wonderful strategy is that once you get your own

podcast up and going, you find out who else has podcasts and you do swaps.

And it almost nine times outta 10 is an ultimate hell yes, I'm in because people

see the mutual benefit of swapping.

On established shows that have already been going, given six,

six months or more type scenarios.

So again, I, I encourage you, if the podcast is right, the

benefits again outweigh itself.

Yeah,

I, I've spoken with a few people who've talked to me about

they, they've actually tracked how much businesses has come to them

through their podcast appearances.

Do, do you have an idea what that is for yourself?

Listen, we try to start tracking, and again, this isn't

being cocky, but because the amount of shows I've been on, it's very difficult

to track it because sometimes people have heard me on multiple shows.

Sometimes people heard, they say, I heard you in a podcast guy in the uk.

Don't remember who, but I'm sorry.

I knew, but I knew your name.

Right.

And so I knew to Google you and I was like, okay.

Yep.

Cool.

So it's very difficult.

We can, we have on an onboarding call and when we pre-qualify

people, when they work with us.

How did you hear about us?

Google Podcast.

Guest.

Podcast.

But it's, it's quite hard for them a lot of times to give us the specific podcast.

Yeah, that's, it is fair.

It's fair enough.

And it just, but you, but you certainly know that it has provided benefits to you.

100%.

Yeah.

So when they take the box, I've heard you on a guest podcast, and that typically

falls right underneath my own podcast.

That's an indicator to me that data doesn't lie.

And so it's like, do more of that.

And so again, don't go and start my own TikTok show.

Don't go into YouTube.

If podcasting is where it's at, let me double down and optimize that.

Hence what we're doing with ours.

Releasing two shows versus one.

Now just optimize what you've already got.

You don't have to keep more.

Again, I'm gonna say simplicity scales.

Yeah.

Other than having people come in, Follow your, your podcast

and your rebranding show.

What's one piece of action you would love people to take from

having listened to our conversation?

I would love people to go back and look at all the things they're

doing and generally assess what's bringing them enlightenment, ease, flow, and roi.

Because most people won't go and reflect on what's working for their business

and not working for the business.

They just keep moving to the next thing and the next thing and the next thing.

Take an hour of your time and look at all the things that you do on a daily

basis, weekly basis, and number it from one to 10, 10 is having impact.

Zero, it's not.

And start calling things.

Don't add more.

Start calling things and double down.

Because if you don't know where the return on investment is for your

time, cuz time's the one thing that you cannot buy back in the world.

So one thing you can't buy back in the world.

So start to identify the efficiencies in your time and

where the ROI is coming back.

Because until you assess that, you're just gonna keep chasing the next

thing and chasing the next thing.

Doing more, doing more, doing less is going to get you where you need to go.

But unless you look at the data and look at the roi, you're never gonna know.

Yeah.

Fantastic.

Great advice.

For those who begin, I would really like to work with Angela.

You'll be, you'll find links to get in touch through the show notes and certainly

do go and check out the podcast and they can come and ask you questions, right

with your new show that they can 100%

questions.

Yep.

So we're putting the link on the website.

So again, if you've got a question, ask an, and you also will get a shout out.

So I'll say like, Hey, this is Angela Henderson from,

you know, Henderson dot Comu.

She's a business consultant.

She helps people do da, da, da da da tuning in front, or you know, asking

a question from France and then I'll say, this person's question is this.

So also, like I said to people when we started to market this is it also helps

them with getting back links from my website and the show notes back to them.

They get a shout out and they again do mean, get their question answered.

So if you do need, do you know you got any business questions, make

sure to submit a question for us to be able to answer that on the show.

Fantastic.

Well, I knew that your intention on coming on the show was to provide value.

You have provided bucket loads of it more than I could have expected.

It has been an absolute delight to speak to you what earning is, some incredible

stories, incredible achievements, and, and the work you're doing is fantastic

and have nothing but admiration.

I'm so happy that you came to be a guest on Podfluence.

Thank

you.

So, gosh.

Well, thank you so much my friend.

I appreciate you your wholesomeness and decia your awesomeness to get, again,

the voice out through podcasting.

So here's to many more podcasts.

So yes, look forward to cheering you on.

Thank you.

Hope you've enjoyed this episode of Podfluence.

In this episode, we've learned that hustle really means being out of

alignment and why it's important that women are making money.

How to earn your seat at the high earners table and the immense

value of imperfect action.

And maybe a few more things besides.

I don't think anyone could have listened to that conversation without taking

away at least one piece of high value.

And if you did, I encourage you to go and check out Angela's website.

You'll find the link for that in the show notes and take a listen to

her newly rebranded podcast show.

Remember that if you put your questions to her on the show, she's gonna credit

you and give you some backlink love.

Which sounds a little ruder than I'm into to.

However, if you want to become a top 1% podcast guest and have some

Podlfuence of your own, download my free ebook so that you can start building

authority following and profits from podcast guesting in less than an hour.

All you have to do is click the link in the show notes.

I will forward to catching up with you again on another episode of Podfluence.

Wherever you're going, whatever you're doing, have an amazing rest of your day.