In this episode, Patrick Casale talks with Kimberly and Justin Slagle, branding experts and founders of Practicery, a no-BS branding studio for therapists, about why therapists (and all service providers) should ditch the outdated marketing cliches and embrace authentic, vulnerable branding.
3 Key takeaways:
- Authenticity Over Credentials: Credentials do matter—but what attracts clients is your realness, relatability, and willingness to show up as a human, not just a list of titles.
- Show, Don’t Tell: Paint the experience. Clients want to know what it’s like to work with you—use your content, visuals, and messaging to show that from the very first impression. Make your website and marketing feel like YOU.
- It’s OK to Pivot—and Imperfect is Better Than Invisible: Your brand should evolve with you. Don’t let perfectionism stop you from launching—put it out there, refine it as you go, and don’t be afraid to shift direction as you grow.
More about Kimberly and Justin:
Kimberly and Justin Slagle are the creative duo behind Practicery, a no-BS branding studio built by a therapist and a designer who actually get this field. They partner with helpers, healers, and therapist-run businesses to craft brands, websites, and messaging that sound and feel like the real you—human, grounded, and impossible to ignore.
If your brand or website feels a little “off” and you’re not sure what’s missing, they offer personalized web and brand audits—it’s honest, strategic feedback from people who actually get therapists and what you’re trying to build.
And they’re also about to launch something new that they are really excited about: Practicery Pop-Ins! These are creative, midday drop-in sessions for therapist business owners to brainstorm, get inspired, and connect with other people doing the same damn thing. No pressure, no fluff, just smart support and real talk.
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✨ The Receptionist for iPad
Thanks to The Receptionist for iPad for sponsoring this episode.
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
Free Gifts for Our Listeners
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Mentioned in this episode:
The Receptionist for iPad
The Receptionist for iPad is a HIPAA-ready digital check-in system that eliminates the need to walk back and forth from your office to the waiting room to see if your next appointment has arrived. Clients or patients can check in for their appointments, and you'll be immediately notified by text, email, or your preferred channel. Break free from interruptions and make the most of your time, because it is valuable. Start a free 14-day trial of the Receptionist for iPad by going to https://thereceptionist.com/privatepractice. Make sure to start your trial with that link to get your first month free if you decide to sign up.
