That's what the Wall Street Journal calls what we're doing in grocery stores now.
Speaker A:
Coffee is up 20%, ground beef up 12%.
Speaker A:
Even bananas are up 6%.
Speaker A:
The CEO of Albertsons says coupon usage is up too.
Speaker A:
That that detail hits differently than all these abstract percentages, doesn't it?
Speaker A:
Using coupons means planning around what you can't afford, making choices before you even get to the store, doing math on every aisle, myself included.
Speaker A:
We're all performing some version of this calculation.
Speaker A:
The grocery store never lies about the economy.
Speaker A:
You can't avoid it, can't wait it out, can't shop around it every week.