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It's hard to predict which podcaster will be successful, but it's fairly easy to see
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who won't be in it for the long haul just by looking at their actions or inactions.
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Here are some of their bad habits for you to avoid.
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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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Look, it's no secret to any podcaster who's been in the game
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for any length of time that you develop some bad habits over time.
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Some are just muscle memory, if you will, that comes from the
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act of podcasting with dozens of episodes, maybe over months or years.
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And not all of these habits are good.
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At least, not if you really want to become a much better podcaster.
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If we look at this from the opposite direction, there are some bad
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podcasters out there, podcasters with just bad shows, if you will.
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And they tend to accumulate some of these bad habits.
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Bad habits you should probably avoid.
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So here are four bad habits of bad podcasters for you to avoid.
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Number one, bad podcasters don't listen to their own shows.
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That's kind of important to do, but you'd be surprised, or at least I am
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surprised, at the number of people who do not listen to their own
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episodes once they've been developed.
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Now, if you're feeling called out, I'm calling you out.
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Yeah.
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That's the reality, right?
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I know you've listened to that episode you've built a lot over the four hours
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or forty hours you spent developing it.
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You listened to it a lot.
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But I am still telling you, if you do not take your phone out with your
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headphones plugged in or attached via Bluetooth and walk around,
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listening to the final completed proof episode, there's room to improve.
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You'll learn things from doing that.
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Bad habit number two, bad broadcasters don't respond to their listeners.
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Look, no one owes you anything.
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I know that you just put your blood, sweat, and tears into your episode,
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but no one owes you anything.
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So if someone does take the time to email you, leave a comment for you, a
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review, or even reshare your content socially, acknowledge that person.
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Acknowledge in kind if you can.
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Make that a habit always to respond to all of your outreach from clients.
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Anything that they talk back to you about.
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Set up alerts if that helps you do that.
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At a bare minimum, keep your little notification icons zeroed, or as
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close to zero as you can possibly get.
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Don't leave your listeners who've said nice things about you hanging.
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Number three, bad podcasters invest more in gear than they do in content.
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I see this all the time with newbie podcasters talking about,
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"I just spent $3,500 on gear, but I have no idea what to talk about."
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As I've said, the best mic and the best equipment you can use for podcasting
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is the equipment you already own and know how to use properly because a
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$3,000 Neve preamp isn't going to help you during the ideation phase.
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Not at all.
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And yes, quality of audio is super important, but it's not nearly as
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important as being able to tell great and compelling stories consistently.
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Number four, bad podcasters have production schedules that
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mirror their release schedules.
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Get ahead.
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Like really ahead, weeks or months, but just get ahead of your release schedule.
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When you aren't ahead, you're shoveling lots of jobs into the same time slot.
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And yes, I know Parkinson's law applies.
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That's the law that says work expands to fill the time allotted for it.
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But also, stress applies, and it is stressful to produce content that
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you're releasing a day or two later, or an hour or two later, like me.
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I give myself a pass on this, but I probably shouldn't.
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It's not like I'm covering daily news or anything too terribly breaking here.
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So maybe I'm going to change that.
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Maybe I'll change that after my long winter's nap coming up in a few weeks.
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It's very likely that you have one or more of these bad habits.
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Now, I don't think that having one or more, or even all, of these habits
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necessarily makes you a bad podcaster.
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It means that you, like me, share some habits with bad podcasters, and
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we both need to be aware of that, and possibly make some adjustments.
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Let's do some quick thank you's.
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Now it's time for the boost-the boost-the boost- Boostagram Corner.
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Boostagram Corner.
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I don't know a thing about crypto.
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Matt Madeiros of the podcast, Matt Report, and also from Castos, the podcast
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hosting company, figured out how to use Twitter and their new feature to send
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me some cash and a message of, "I refuse to tip more until I can be tipped."
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Apparently, the rollout for Twitter hasn't made it as far as
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Twitter would have liked it to.
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But I'm confident that it's coming eventually.
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Sorry about that, Matt.
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Also, a quick shout out to all of you who've been sharing my
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Twitter threads or my episodes.
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I see that quite a lot.
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Now, I do like to say thank you publicly, but in case I missed anyone,
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cause sometimes they've been coming in fast and furious, I apologize.
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I'll try and get better with that.
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Thank you very much.
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That also is a great way to give some value back for the value you
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received by resharing the information.
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Or, if you'd like to, the best way to give value for value is by going to
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podcastpontifications.com/value-4-value.
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Lots of ways in there that you can provide some value back to the show,
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even real money accepted now, too.
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That's it.
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I shall be back tomorrow with yet another Podcast Pontifications.
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Cheers!
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Podcast Pontifications is written and narrated by Evo Terra.
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He's on a mission to make podcasting better.
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Links to everything mentioned in today's episode are in the notes
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section of your podcast listening app.
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A written-to-be-read article based on today's episode is available at
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podcastpontifications.com where you'll also find a video version and a corrected
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transcript, both created by Allie Press.
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Podcast Pontifications is a production of Simpler Media.
