The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:09 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:11 Content Spotlights  

ROGER: Stop rambling. Here’s how the most successful people get to the point, says public speaking expert. https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html 

 PASCAL: eMarketing Excellence – The Heart Of eBusiness – A book by PR Smith and Dave Chaffey – 20th Anniversary! https://www.davechaffey.com/ and https://prsmith.org/books/  

00:22:37 Marketing Tech and Apps   

ROGER: It’s all about video and audio: 

Tech Magnet: Wireless microphone for smart phones. https://techmagnet.net/products/smartmic-wireless-microphone 

Mobile Phone Gimbal: https://techmagnet.net/products/vertigo-mini-smart-gimbal 

PASCAL: It’s all about inspiration when selling products online 

https://www.junglescout.com/ your all-in-one platform to understand the behaviour of customers on Amazon 

https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services 

00:30:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:16 Creator Shout Outs  

ROGER: The Stoop Storytelling Podcast (Laura Wexlin and Jessica Henkin): https://stoopstorytelling.com/podcasts/ 

PASCAL: The team at We Are UMi launched a new podcast series ‘UMiCast’ hosted by Richard Dawson. Guests so far include Ian Livingstone, Jonny Grubin and Lizzy Hodcroft. https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp and https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/ 

00:42:24 Film Marketing  

The Evil Dead (1981) 

Director/Writer: Sam Raimi  

Stars: Bruce Campbell (Ash), Ellen Sandweiss (Cheryl), Richard DeManincor (Scott), Betsy Baker (Linda), Theresa Tilly (Shelly) 

One of the scariest low-budget movies of all time, the Evil Dead is still banned in certain countries. 

It’s also perhaps one of the first examples of influencer marketing. After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lifted the campaign into orbit. King’s comment appeared in the marketing and increased demand overnight. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/