Jason S. Bradshaw: Hey friends, it's Jason S. Bradshaw and welcome back to Chats With Jason.

Now, if day two of Funnel Hacking Live was the how, then day three was the why. It was the soul of Funnel Hacking Live 10 in so many ways. The day we remembered who we are, why we started, and what we owe the world.

I'm pulling back the curtain on the messages that shook me, the frameworks that elevated me and the voices that reminded me, that we are always one experience away from a breakthrough.

So let's dive in.

​

Jason S. Bradshaw: The day kicked off with Prince Ea. Now he's a viral sensation, perhaps you'd say a viral philosopher, a poet, and a conscious creator. If you haven't checked out his work, I'd absolutely recommend it. This guy knows his stuff. In fact, all the speakers were phenomenal. And one of the things that I loved about Funnel Hacking Live was that it wasn't your traditional corporate super polished speaker.

And I hope that as you've been watching my recaps on Funnel Hacking Live 10, that you've really been getting a sense that these insights aren't designed just for an entrepreneur or just for some info business, or someone [00:03:00] selling the next whey protein or the next diet hack.

It's about everyone who wants to make a difference, to lead better, to build a better business, and the size of your business. Where you are today as a leader doesn't matter. Absolutely every speaker that was on stage delivered insights that can help you, and I hope that these recaps are giving you an insight into the next steps to help you achieve the transformation you're looking for.

​

The same applies to all of us. We need to be congruent with who we are before we can deliver greatness through what we do. Now, if your business isn't growing, Prince Ea's position is that your identity is broken and that you'll continue to sabotage your success.

​

Jason S. Bradshaw: He gave us three powerful questions: What would I do if I knew I couldn't fail? Who do I need to become to receive what I desire? What am I allowing to define me that no longer serves me? And then he dropped this. The greatest prison is living a life based on others' expectations.

​

Jason S. Bradshaw: From Prince Ea, we moved on to Stu McLaren. Now Stu has been a guest on this show, Chats With Jason. I'd absolutely encourage you to check out the episode that I had with Stu.

​

​

Jason S. Bradshaw: He laid out a three piece framework. Find a problem people want to solve every month. Now this is the key. It's not a problem they wanna solve once it's a problem they want to solve every month.

Serve progress, not perfection. So in a membership, it's not about trying to get people from zero to perfect, zero to hero, overnight, it's about continuous improvement. Progress, not perfection.

Now, the one thing I loved about his presentation is that he gave example after example of people with niche memberships that weren't flashy but served consistently.

He had one big warning for us though, that if your business disappears for 30 days and no one notices, you don't have a business, you have a transactional machine. Memberships are the way to move from transaction to transformation, to community to movement.

And we talk a lot in customer experience about loyalty. If we apply Stu's model, it's about delivering consistent transformation and emotional ownership. He reminded us that we shouldn't just chase lifetime value. We should earn it. We should serve members with simplicity, not overwhelm. Progress is the new perfection.

​

Jason S. Bradshaw: We then switched gears a little bit and we had Matt Donaldson join us. Now, Matt is a name that you may not have heard of, but he is an absolute gun. He's behind the online advertising, buying and delivery for people like Russell Brunson, Tony Robbins and everyone in between.

​

So don't just put one ad up and turn it off, or think that it's gonna work and just keep it going. Measure where people are dropping off. Measure each step of the journey so that you can run new ads, new targeting that deliver results. If you're spending money on ads, but not using data to iterate, you're not marketing, your gambling, he ultimately said.

So if your mind's not spinning already, imagine being in the room four hours in, and we're still going.

And the next speaker was Hala Taha.

​

Jason S. Bradshaw: She's a self-described podcast queen and founder of Yap Media.

Now, she broke down how she turned her young and profiting podcast into a business empire by creating once and multiplying everywhere.

​

She calls it her authority amplification approach. And one thing that stuck to me from her presentation was if you're not repurposing your content, you are robbing your future audience. Repurposing your content is a great way to get micro exposure to new audiences and build that repetition that leads to creating a following, creating a conversation.

She also left us with this sort that you should start where you are. Don't overthink the platform. Just hit record. Tell the story and tell it again in five formats. You are already sitting on gold. You're just not sharing it enough.

​

Jason S. Bradshaw: Now, Sonja is a military vet. She's a millionaire coach and an absolute force of nature. She shared such raw and personal stories about some of the biggest challenges in her life. But importantly, she reinforced that it doesn't matter where you are today or what's got you here, good, bad, and otherwise to this point today, but you can harness it and go forward with power, and force, and absolute purpose.

Her clear message was this. Your voice is your superpower but only if you stop muting it.

​

Comparison - stop comparing yourself to the person down the road, the other person in your field, that's not gonna help you be the best version of you.

And guilt from past success or failure. She asked, what are you tolerating that's slowing your rise?

​

Jason S. Bradshaw: Then she gave us her three stage system.

First of all, clarity on what you want and what you won't accept anymore. In my book, it's all about CEX, I share a quote from a colleague where he said, "the standard you walk past is the standard you accept."

Confidence from doing the things even when we are scared and cash the byproduct of alignment, not hustle.

Dr. Sonja is really a walking redefinition of power. And when she said, you're not stuck, you're just scared to outgrow your last version. It felt like a mirror was being held up to every entrepreneur in the world. So let me say it to you again. You're not stuck. You're just scared to outgrow your last version.

Power isn't found, it's reclaimed. Stop borrowing your belief from others, own it, voice it, and then of course, monetize it.

To close out the day, Russell Brunson came back to stage, but with a guest panel featuring some fire power like Pedro Adao, Myron Golden, Annie Grace, Steve J. Larsen. And I'm going to talk a little bit about Myron Golden.

​

He also reminded us that price is never the problem. It's perceived value and personal certainty. [00:16:00] And that landed deep. The biggest sales objection is the one you haven't overcome.

And he said in closing that if you want to close more, start by closing the gap between who you are and who you say you are.

Confidence converts, congruency, sustains. How often do we think that we just need a new sales tactic? And here he is challenging us to close the gap, not between our offer and the price, but between who we are and who we say you are. Confidence converts, congruency sustains.

​

Jason S. Bradshaw: And my takeaway around this and the reason I attend so many events is to be the version of ourselves that serves our customers and serves our desires the best, demands us to constantly pour into ourselves, to constantly to grow, and through that rebuild more congruency, we get more confidence.

Prince Ea reminded us that success without self is sabotage. Stu showed us how to build recurring revenue around real connection. Serving progress, not perfection. Dr. Sonja reunited out in a fire, and Myron reminded us that selling is spiritual.

And me, I came to Funnel Hacking Live thinking I'd fill my notebook, but I left Day three feeling like I had rewritten my blueprint.

​

Jason S. Bradshaw: Let us pause just there and hear a little bit about Funnel Hacking Live from one of the other attendees at the event.

​

Sonya Gankina: Thanks for having me, Jason. Yeah, it was my first ever and I guess the last one ever in this format.

Jason S. Bradshaw: So first one ever. What got you there?

Sonya Gankina: So, part of the work that I do is at a coaching institute and my mentor, who's the master coach there, he sent me to the conference because he wanted me to learn everything there is to do about funnels and YouTube and podcasts.

So we can do that to promote our coaching.

Jason S. Bradshaw: Ah, fantastic. So before we dive into who you saw at Funnel Hacking Live and thought was remarkable and gave you some great takeaways. I'm wondering if you could share with the audience what it is that you do day to day and how they could connect and follow your work.

We use the trademarked method, metacognitive programming, so I work at the Institute of Metacognitive Programming. It's a Canadian organization, and we work with both businesses and clients to rewire their thinking, change their mindsets, let go of those limiting beliefs that we've heard a lot about at FHL so you can actually put all those great tactics into motion, into action and change your life.

Jason S. Bradshaw: Sounds like you're a very busy person with those two very distinct areas that you work in. We'll put links in the comments below so that people can follow you. But getting back to funnel hacking live, other than Russell Brunson, which speaker stood out to you the most and what was the key message that you took away?

And in the similar vein, Matt Donaldson, who does paid ads for Russell and for Tony and for Matthew McConaughey, I really appreciated how he said, here's how to lower your cost per lead. Here's what to do with your ads. And I think, the mindset and the perspectives are great, but we also really do need those little tidbits sometimes. So here's how to tweak your campaign that we may just not know, but him coming in with his [00:21:00] 20-30 years of experience, he was able to share that.

Jason S. Bradshaw: Yeah, you really draw out, I think an important point about the event.

There was such a diverse range of speakers, and I'm not just talking male, female, or any other sort of diversity label that you want to use. It was everything from someone speaking around, this is tactically what I do to get the cheapest possible ads to someone like Tony Robbins, who was, I would say was still very grounded in business, but much more about our energy and our mindset than perhaps someone talking about how to get cheap ads.

Sonya Gankina: Yeah, for sure. So the first question, who came the farthest. That's an interesting one because I met someone who came from Argentina and they flew for 20 hours. They had to go all the way to New York and then backtrack down, even though they're still in the same hemisphere.

But then I met someone who came from Dubai and their time was like a 12 hour difference, and I had hell time adjusting. And I think you came from Australia. There's just so many corners of the world and time zones so I don't even know which one is further by distance or by our, but I was so impressed that people came from those countries... from Switzerland, I think from Thailand. It was just so cool that Russell brought all those people together.

Jason S. Bradshaw: Yeah, for pretty good reason to be there. So before I let you go today, what would you say was the one thing that you've implemented since you've left the event?

Jason S. Bradshaw: Yeah, that reminds me of something that, I can't remember who who said it. It might've been Tony. That you don't have a consistency problem, you're just consistent at the wrong thing, and reminded me as well that it's important that the next webinar doesn't have to be the perfect webinar.

Sonya, thanks so much for joining us today and sharing your thoughts on funnel hacking live. I'm sure we'll stay in touch and of course we'll put those links to your work down below so our audience can reach out if they're interested.

Sonya Gankina: Awesome. Thank you so much.

Jason S. Bradshaw: If you're listening to this episode, it means you care about your growth, your impact, your legacy. So I'll leave you with this. The future doesn't belong to the smartest or the loudest. It belongs to the most aligned.

Transform the experience, transform your business. And until next time, stay brave. Stay bold. And stay legendary.