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Sleep: the secret of success?
Episode 6Bonus Episode11th August 2021 • Revenue Riser • Alate Business Growth Ltd
00:00:00 00:48:33

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Why do we sleep - and could it really be a secret of success?

Host, Anna Britnor Guest, and Habits Coach, Azzy Aslam, explore commonly held beliefs about sleep - and why some of them simply aren't true.

Research shows that a lack of sleep (and spoiler alert #1 that definitely means less than 6 hours sleep a night - and for most people it's more than that) significantly and negatively impacts a number of important factors necessary for high performance.

This episode is full of useful insights and practical tips to help

- Sales leaders to improve their own sleep,

- To educate and encourage their team members to do the same

- To construct and time sales activities to leverage energy and performance levels (spoiler alert #2 - that may mean changing your sales meeting schedule and re-imagining your SKOs)

Useful resources:

Sign up for the Revenue Riser newsletter - it's where we share useful resources and additional tips from our guests and get your input into future content. Plus it's occasional so we won't overload your inbox (the email one and the one in your brain).

Check out Azzy Aslam's podcast: Changing Habits, Changing Lives. It's on your app and at

Read Matthew Walker's book Why we sleep. It's full of compelling research yet written in lay terms so it's easy to read and understood. If you're planning to buy from Amazon UK, please use our associate link.

And, finally, if you enjoy this podcast and would like to receive occasional updates and links to useful resources, please sign up to our newsletter at

This podcast is brought to use by Alate Business Growth, supporting tech B2B companies to grow their leadership and sales capability.



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