In this episode of Fire Footwear, host Matt Frates dives into the future of sneaker culture, examining the rise of the resale market, the impact of social media on hype, and the emergence of new sneaker brands like Novella. He discusses the importance of storytelling in design and the role both established and emerging brands play in shaping the sneaker world. From the iconic Jordan brand to innovative newcomers like Novella, this episode explores the evolution of sneaker culture and the direction it's heading in.

Shop on Novella's Website: https://novella2020.com/

Find Novella on Instagram: https://www.instagram.com/novella.2020/

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