Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-empowered-no/

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(00:00) Introduction - Vanessa Patrick

(01:41) Why do we Say Yes when we Want to Say No?

(03:26) Vanessa’s Motivation for her book

(06:41) What is an Empowered No

(10:33) Preserving your Brand

(14:43) The A.R.T. of Empowered Refusal

(18:29) Why Empowered Refusal Works

(21:51) Different Types of Asks

(25:45) Hero’s Journey Asks

(27:05) Saying No to Your Boss

(31:10) This Chapter of Vanessa Patrick’s Life

(31:49) Advice for Younger Self