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[SGC-20] Finally, An Easy Pinterest Strategy For Coaches and Content Creators-with Mackenzie Armstrong
Episode 201st February 2023 • She's Got Content • Melissa Brown, MD
00:00:00 00:40:47

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There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.

And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.

Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.

Don’t Miss Inside This Episode:

  • The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.
  • The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)
  • Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.
  • Gold, silver, and bronze pins--what's the difference?
  • Rich pins and how to get verified for rich pins.
  • How much of your content vs other people’s content should you focus on pinning to your boards?
  • Keywords and where to put them 

Links and products mentioned in today's episode:

Get your Pinterest audit checklist from Mackenzie.

About Mackenzie Armstrong

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.

Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.

You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Mackenzie's Website

Armstrong Virtual Solutions

Connect With Mackenzie on Social

Connect with Mackenzie on Linked In

Check out Mackenzie on Facebook

Follow Mackenzie on Instagram

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

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Thanks for listening!

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

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Transcripts

Mackenzie Armstrong:

There's more than 400 million people around

Mackenzie Armstrong:

the world on Pinterest that come to Pinterest for inspiration.

Mackenzie Armstrong:

And you can be one of those people that inspire somebody.

Mackenzie Armstrong:

The amount of time that you have to spend on Pinterest is nowhere near the amount of

Mackenzie Armstrong:

time that you have to utilize in Instagram and Facebook, and that's something

Mackenzie Armstrong:

that I feel is a big thing for people.

Mackenzie Armstrong:

People think of it as social media, but because it's not, you

Mackenzie Armstrong:

don't have to be on there and engage for half an hour every day.

Mackenzie Armstrong:

I go on for an hour a week and I post and it's my whole week's content going

Mackenzie Armstrong:

out and I don't have to constantly be in Pinterest to make it grow and thrive

Mackenzie Armstrong:

for my business or my client's business.

Melissa Brown:

Hello there, Content Creators.

Melissa Brown:

You're listening to the She's Got Content podcast where it's all about creating

Melissa Brown:

content for your coaching business.

Melissa Brown:

I'm your host, Dr.

Melissa Brown:

Melissa Brown, and I'm here every week to help you get your content out of your

Melissa Brown:

head, out of your heart, and out there into the world where that information and

Melissa Brown:

your services can impact the most people.

Melissa Brown:

Get ready to take notes today and then take action, Content Creators.

Melissa Brown:

Let's dive in with today's episode because you've got content to get out there.

Melissa Brown:

Welcome back Content Creators.

Melissa Brown:

I've got a real treat for you today.

Melissa Brown:

Mackenzie Armstrong is a former educator turned Pinterest strategist.

Melissa Brown:

In the words of Johnny from Dirty Dancing.

Melissa Brown:

Nobody puts baby in a corner.

Melissa Brown:

Instead of being the best kept secret with hidden content in the corners of

Melissa Brown:

your website and your social, Mackenzie teaches coaches and entrepreneurs with

Melissa Brown:

blogs and podcasts to fill their audience with ideal clients using Pinterest.

Melissa Brown:

You can feel relieved and confident using content you've already got and everything

Melissa Brown:

you create in the future to reach the right people without continuous posting.

Melissa Brown:

Pinterest is an underutilized strategy for most businesses.

Melissa Brown:

Let me introduce our trailblazing guide to show us all how we can

Melissa Brown:

get our content out of those hidden corners by using Pinterest.

Melissa Brown:

Welcome, Mackenzie.

Mackenzie Armstrong:

Hi.

Mackenzie Armstrong:

Thank you so much for having me.

Melissa Brown:

I am so excited to talk to you today.

Melissa Brown:

I have a ton of questions and some of them are mine and some of them are

Melissa Brown:

from my audience, cuz I was telling everybody that you were coming on today.

Melissa Brown:

But first, let's hear a little bit about who is Mackenzie Armstrong.

Melissa Brown:

How did you get involved with this?

Melissa Brown:

Tell us all about you.

Mackenzie Armstrong:

Sure.

Mackenzie Armstrong:

So I was previously a teacher and once I had my oldest daughter, I decided that

Mackenzie Armstrong:

I really didn't wanna go back to the classroom because I was all about, I wanna

Mackenzie Armstrong:

give 110% in the classroom and 110% at home, and that just wasn't gonna happen.

Mackenzie Armstrong:

So, you know, you can only be stretched so thin.

Mackenzie Armstrong:

I decided to stay home and I started teaching.

Mackenzie Armstrong:

How I got into the online space was I started teaching for v i p kids.

Mackenzie Armstrong:

So I was teaching English to Chinese students online.

Melissa Brown:

Oh, interesting.

Mackenzie Armstrong:

And then, yes.

Mackenzie Armstrong:

So the only thing with that was the timing was crazy.

Mackenzie Armstrong:

They're 12 hours off of my schedule.

Mackenzie Armstrong:

So I was teaching from four in the morning till 7 pm and then I was teaching

Mackenzie Armstrong:

from eight at night till midnight.

Mackenzie Armstrong:

So it just wasn't,

Melissa Brown:

Well, that's crazy!

Mackenzie Armstrong:

Yes, with a one-year-old, it was a little intense.

Mackenzie Armstrong:

So that brought me to becoming a virtual assistant online cuz

Mackenzie Armstrong:

I really wanted to stay home.

Mackenzie Armstrong:

And, that led me to Pinterest.

Mackenzie Armstrong:

I really, as a VA decided I didn't like social media platforms and

Mackenzie Armstrong:

found that because Pinterest is actually a search engine.

Mackenzie Armstrong:

I really, really liked that as well, especially with the visual aspect

Mackenzie Armstrong:

of Pinterest with it being such a high visual content platform.

Melissa Brown:

That's interesting.

Melissa Brown:

You said something that really caused my ears to perk up.

Melissa Brown:

You said you didn't like social platforms, and I think a lot of

Melissa Brown:

people think about Pinterest as being just another social platform,

Melissa Brown:

but you say it's a search engine.

Melissa Brown:

So tell us about that.

Mackenzie Armstrong:

Sure.

Mackenzie Armstrong:

Pinterest is basically, I think of it as if Google and

Mackenzie Armstrong:

Instagram were to be combined.

Mackenzie Armstrong:

You're searching on Pinterest using keywords and the person that's putting

Mackenzie Armstrong:

the content out is catching their user's attention with pictures and

Mackenzie Armstrong:

graphics to really draw them in to be like, Hey, here's a flashing sign.

Mackenzie Armstrong:

This is what I have to offer you and what type of information I have to offer you.

Mackenzie Armstrong:

And because it is a search engine, you're able to add longevity to your content.

Mackenzie Armstrong:

So like what you were saying in the intro, you're putting out a podcast every week.

Mackenzie Armstrong:

Well, you put out a podcast eight weeks ago, so there's seven podcasts on top

Mackenzie Armstrong:

of that podcast that maybe that person in your audience needs to hear, but

Mackenzie Armstrong:

because you've put it on Pinterest, you've made it to be searchable, and

Mackenzie Armstrong:

you're able to grab the attention of your audience using that visual.

Mackenzie Armstrong:

And the awesome thing about it is that you're able to create different visuals,

Mackenzie Armstrong:

different graphics for that one piece of content, that one blog post that

Mackenzie Armstrong:

might resonate with different people.

Mackenzie Armstrong:

So you might have one that's, picture or has a stock photo on there, and then you

Mackenzie Armstrong:

might have one that's just text overlay.

Mackenzie Armstrong:

So you're really able to gravitate towards a wider audience by how

Mackenzie Armstrong:

they learn and the aesthetic that they're attracted to.

Melissa Brown:

Okay.

Melissa Brown:

So there's a whole lot to unpack here.

Melissa Brown:

All right.

Melissa Brown:

So you said that you're grabbing the attention of your audience

Melissa Brown:

using those keywords of course, but, so tell us about pins.

Melissa Brown:

I'm such a novice about Pinterest, and I periodically get excited about

Melissa Brown:

it, and then I play around and then,I get distracted and don't go back.

Melissa Brown:

But I know that there had been a time, and tell me if this is still true,

Melissa Brown:

that you could use video in pins.

Mackenzie Armstrong:

Sure.

Mackenzie Armstrong:

So for the past two years, Pinterest has been saying that they're

Mackenzie Armstrong:

going to phase out video pins.

Melissa Brown:

Okay.

Mackenzie Armstrong:

So there's three types of pins.

Mackenzie Armstrong:

There's a standard pin, which is just a static image.

Mackenzie Armstrong:

There's video pins, and then there's idea pins.

Mackenzie Armstrong:

A static image is just an image that links back to your piece of content.

Mackenzie Armstrong:

A video is a video that has to do with your content, usually a quick

Mackenzie Armstrong:

little snippet, they say between 10 seconds to 60 seconds because,

Mackenzie Armstrong:

people's attention spans are short.

Mackenzie Armstrong:

If you can grab your audience in that minute, then hopefully they'll

Mackenzie Armstrong:

go over and click to your website.

Mackenzie Armstrong:

And then there's the idea pin, which is a video, but also has

Mackenzie Armstrong:

different slides to it as well.

Mackenzie Armstrong:

But now they're phasing out video pins and wanting you to use your

Mackenzie Armstrong:

idea pins as essentially a video pin.

Mackenzie Armstrong:

So you're gonna wanna utilize the idea pins with your video.

Mackenzie Armstrong:

At the moment, idea pins are not linked or you're not able to link

Mackenzie Armstrong:

to your website or to any U r l.

Mackenzie Armstrong:

But because they're phasing out the video pins, they're gonna implement utilizing

Mackenzie Armstrong:

the link back to a website or url.

Melissa Brown:

Okay, so that's coming.

Melissa Brown:

But currently, idea pins just stay on Pinterest.

Mackenzie Armstrong:

Mm-hmm.

Mackenzie Armstrong:

. Yeah.

Mackenzie Armstrong:

So think of an idea pin as like an Instagram story, how it can be a video

Mackenzie Armstrong:

or it can be like a slideshow of sorts, and it's the same size actually as well.

Mackenzie Armstrong:

So if you have Instagram stories, you can repurpose that into a Pinterest idea pin.

Melissa Brown:

Okay, that's a really good tip.

Melissa Brown:

Okay?

Melissa Brown:

Mm-hmm.

Melissa Brown:

. I love being able to do something once and using it more than one place.

Melissa Brown:

Okay, so those are the three types of pins, but I've heard

Melissa Brown:

of something called a rich pin.

Melissa Brown:

What is a rich pin?

Mackenzie Armstrong:

Okay, so a rich pin basically means that Pinterest

Mackenzie Armstrong:

has vetted the content that is on your website is what you're talking about.

Mackenzie Armstrong:

When you first set up your account, you'll go to the rich pin validator.

Mackenzie Armstrong:

You'll put a U R L into one of your blog content, your

Mackenzie Armstrong:

podcast content, like just u r L.

Mackenzie Armstrong:

And basically what it does is it connects your website to that and it pulls metadata

Mackenzie Armstrong:

from your website to be hidden underneath the pin, so that way Pinterest is able

Mackenzie Armstrong:

to A), know that yes, you're talking about what you say you're talking about.

Melissa Brown:

Okay.

Mackenzie Armstrong:

And also, it helps with the AI behind

Mackenzie Armstrong:

Pinterest to help categorize your pins and who to show it to.

Melissa Brown:

So, it's a sort of a verification from Pinterest.

Melissa Brown:

And is this different from verifying your URL?

Melissa Brown:

Is this the same thing?

Mackenzie Armstrong:

It's kind of like the next step after verifying.

Mackenzie Armstrong:

So you wanna verify your website, meaning you're telling Pinterest that yes,

Mackenzie Armstrong:

you own or you control your website.

Mackenzie Armstrong:

Because if you, and you have to, or in order to get

Mackenzie Armstrong:

analytics, you have to do that.

Melissa Brown:

Okay.

Mackenzie Armstrong:

If you're wanting to link your content to Pinterest and

Mackenzie Armstrong:

pull in an audience and get data for that, you want to claim your website.

Mackenzie Armstrong:

And so that's what that is.

Mackenzie Armstrong:

It's claiming your website saying Hey, yes, Pinterest.

Mackenzie Armstrong:

I own this.

Mackenzie Armstrong:

I went and put the Pinterest tag on my website so that way

Mackenzie Armstrong:

they can talk to each other.

Mackenzie Armstrong:

And first, before that, you wanna have a business account.

Mackenzie Armstrong:

So you can't do that on a personal account.

Mackenzie Armstrong:

You wanna have it on a business account.

Mackenzie Armstrong:

And then you'll connect your website and then you'll start to get that juicy

Mackenzie Armstrong:

information, the data that will help you learn from your audience and help

Mackenzie Armstrong:

you validate which content is speaking to your audience versus what's not.

Mackenzie Armstrong:

So that helps you in turn in the future, kind of help you hone in where

Mackenzie Armstrong:

you want your future content to go.

Mackenzie Armstrong:

So like if you're doing a podcast, you might talk about topic A and topic B.

Mackenzie Armstrong:

Well, topic A, you might get a lot of hits on.

Mackenzie Armstrong:

Topic B, not so much.

Mackenzie Armstrong:

So you might wanna put more content out about that topic A and yes, even

Mackenzie Armstrong:

though that second topic is important.

Mackenzie Armstrong:

You might not lean so heavily into it, but still just kind of weave it into

Mackenzie Armstrong:

your other content so that way you're still touching on it and informing your

Mackenzie Armstrong:

audience and teaching your audience.

Melissa Brown:

Got it.

Melissa Brown:

Okay, so let me make sure I understand.

Melissa Brown:

We want a business account.

Melissa Brown:

We're gonna do that if we're content creators, we're

Melissa Brown:

coaches, we're entrepreneurs.

Melissa Brown:

We want a business account.

Melissa Brown:

We wanna then claim our website and we wanna make sure that we get attached

Melissa Brown:

to Pinterest for the rich pins.

Mackenzie Armstrong:

Yep.

Mackenzie Armstrong:

So you'll just type into Google Rich Pin validator and it'll come up and

Mackenzie Armstrong:

you'll just put in one of your URLs to any of your blogs, podcasts,

Mackenzie Armstrong:

homepage, whatever you have, and then it'll help link your website to that.

Mackenzie Armstrong:

Now, I will say that if you have a personal account and you've been

Mackenzie Armstrong:

putting content out on that, and you decide you wanna change it into

Mackenzie Armstrong:

a business, don't recreate the wheel.

Mackenzie Armstrong:

If you already have content going out on Pinterest and you already have

Mackenzie Armstrong:

some followers and things like that, it's okay to convert your personal

Mackenzie Armstrong:

account to a business account.

Melissa Brown:

Good point.

Mackenzie Armstrong:

Just when you do that and you're wanting to connect

Mackenzie Armstrong:

it to your website and start using it for your business, just to go in

Mackenzie Armstrong:

the backend and secret or basically hide your personal boards that

Mackenzie Armstrong:

doesn't pertain to your business.

Mackenzie Armstrong:

If it pertains to your business, and that's fantastic.

Mackenzie Armstrong:

Keep it shown on your account.

Mackenzie Armstrong:

You'll still be able to use your Pinterest account for your own personal.

Mackenzie Armstrong:

Like mine has Pinterest things on it.

Mackenzie Armstrong:

But then in the backend I have recipes.

Mackenzie Armstrong:

I have kids stuff.

Melissa Brown:

Okay.

Mackenzie Armstrong:

Like all of that kind of things that I can still utilize

Mackenzie Armstrong:

Pinterest for personally, but it just doesn't show on my actual account

Mackenzie Armstrong:

when other people are viewing it.

Melissa Brown:

That makes sense.

Melissa Brown:

Right.

Melissa Brown:

In the past there was something called group boards, groups.

Melissa Brown:

Is that still a strategy or has that been phased out or what?

Melissa Brown:

Tell us about those.

Melissa Brown:

Mackenzie Armstrong: You can do group boards.

Melissa Brown:

Basically what it is, it's a bunch of collaborators.

Melissa Brown:

Usually, they have a set of rules like you share our content to your boards and

Melissa Brown:

we'll share your content to our boards.

Melissa Brown:

Okay.

Mackenzie Armstrong:

People really don't generally utilize that as much anymore.

Mackenzie Armstrong:

I would say maybe teachers are a little bit different.

Mackenzie Armstrong:

They're on a different journey in Pinterest, if you will.

Mackenzie Armstrong:

Just because they're constantly with worksheets and things like that.

Mackenzie Armstrong:

Before you could put out the same pin graphic and the same u r l constantly over

Mackenzie Armstrong:

and over and over again, wanting you to grab other people's content, wanting you

Mackenzie Armstrong:

to constantly pump out your content of the same, to the same place on your website.

Mackenzie Armstrong:

That is changing now.

Mackenzie Armstrong:

So Pinterest really wants fresh URLs.

Mackenzie Armstrong:

They want that new content that's going out.

Mackenzie Armstrong:

I used to focus on managing my client's accounts heavily on grabbing other

Mackenzie Armstrong:

useful things from people to put on my Pinterest boards that would

Mackenzie Armstrong:

pertain to my business, but not conflict or compete with my business.

Melissa Brown:

Okay.

Melissa Brown:

Complimentary

Mackenzie Armstrong:

Something complimentary like so because I'm

Mackenzie Armstrong:

Pinterest and I only do Pinterest, I might put on other types of social media

Mackenzie Armstrong:

content on my boards that may help my ideal audience with other things that

Mackenzie Armstrong:

they're utilizing in their business that's not competing with me because

Mackenzie Armstrong:

it's not about Pinterest, if you will.

Melissa Brown:

Okay.

Mackenzie Armstrong:

But now Pinterest is really wanting you

Mackenzie Armstrong:

to put out those fresh URLs.

Mackenzie Armstrong:

That's what they're wanting you to focus on, is putting out your content.

Mackenzie Armstrong:

So before it was 20% your content, 80% other people's content sharing.

Mackenzie Armstrong:

Now, I do a 90 -10 strategy where 90% of the content goes out of my clients' and

Mackenzie Armstrong:

then I'll bring in 10% of other peoples' that might compliment their content.

Melissa Brown:

Okay.

Melissa Brown:

So when you say Pinterest is looking for new URLs, does this mean that we

Melissa Brown:

should not create like 20 pins that go back to one specific blog post?

Melissa Brown:

Or tell us about that.

Mackenzie Armstrong:

So when you're putting on a new, fresh piece of content,

Mackenzie Armstrong:

you only wanna share that URL once a day.

Melissa Brown:

Okay.

Melissa Brown:

Once a day.

Mackenzie Armstrong:

But for my clients, I create upwards of

Mackenzie Armstrong:

five to 10 pins per blog post.

Mackenzie Armstrong:

And I'll put one out every day for the next five to 10 days, and then

Mackenzie Armstrong:

I'll wait another 15, 25 days and then I'll re- pin those older pins that

Mackenzie Armstrong:

I've already created, those graphics and put them back out as repurposed.

Mackenzie Armstrong:

So I think of it as it's a three-tiered system.

Mackenzie Armstrong:

So there's gold pins, silver pins, and bronze pins.

Mackenzie Armstrong:

Gold pin is a fresh URL never used on Pinterest and relatively new

Mackenzie Armstrong:

on your website and a new graphic.

Mackenzie Armstrong:

So everything's fresh.

Mackenzie Armstrong:

A silver pin is an already published URL to Pinterest with a fresh graphic.

Mackenzie Armstrong:

And then bronze is an already used URL and an already used graphic.

Mackenzie Armstrong:

So I'll put out bronze content 15 to 20 days later and just

Mackenzie Armstrong:

re-put it out one a day.

Mackenzie Armstrong:

The first pin I put out that gold pin, essentially your gold pin is

Mackenzie Armstrong:

your first pin that you put out.

Mackenzie Armstrong:

And then everything else is silver because it's an already used URL.

Mackenzie Armstrong:

So I'll do that first pin.

Mackenzie Armstrong:

I'll go out on the first and then I'll republish it again on the 20th

Mackenzie Armstrong:

or the 21st, three weeks later.

Mackenzie Armstrong:

And then that second pin will be posted on the second, and then

Mackenzie Armstrong:

I'll put it out on the 22nd again.

Mackenzie Armstrong:

And to a different board.

Melissa Brown:

That makes sense because, pinterest is looking for fresh content,

Melissa Brown:

and they don't want you flooding the Pinterest system with 20 different

Melissa Brown:

pins about the same thing, on the same day, even if it's different pictures.

Mackenzie Armstrong:

Yep.

Mackenzie Armstrong:

Yep.

Melissa Brown:

Okay.

Mackenzie Armstrong:

You'll always wanna stick with that url, one a day.

Mackenzie Armstrong:

You don't wanna repeat a URL more than once a day, so you don't wanna put it out

Mackenzie Armstrong:

twice or three times a day, just once.

Mackenzie Armstrong:

But you can put it out for a week if you want.

Melissa Brown:

Okay.

Melissa Brown:

So how many times a day are you recommending for content creators, for

Melissa Brown:

coaches, for entrepreneurs, how many times a day should we be posting a pin?

Mackenzie Armstrong:

So that's the great thing about

Mackenzie Armstrong:

Pinterest is, you can work out.

Mackenzie Armstrong:

So I suggest that when you're working using Pinterest, you use the native

Mackenzie Armstrong:

scheduler for your fresh content.

Mackenzie Armstrong:

So when you're putting out that first pin, that fresh graphic,

Mackenzie Armstrong:

you wanna utilize Pinterest.

Mackenzie Armstrong:

And as of right now, you can pin out for two weeks.

Mackenzie Armstrong:

So I can go in for an hour and pin out my whole two weeks of content for my client.

Mackenzie Armstrong:

And then it'll do it.

Mackenzie Armstrong:

It'll automate itself.

Melissa Brown:

How many times a day does it allow you to post?

Mackenzie Armstrong:

Oh, you can post as many times as you want on Pinterest.

Mackenzie Armstrong:

What I do for my clients, because we're really focusing on that fresh

Mackenzie Armstrong:

content, I'll put one fresh pin a day.

Mackenzie Armstrong:

And then I'll use a third party scheduler like Tailwind, even though I

Mackenzie Armstrong:

kind of have a love-hate relationship with Tailwind at the moment.

Mackenzie Armstrong:

It's a bit glitchy right now cuz they're doing a whole bunch of updates.

Mackenzie Armstrong:

But still at this point, Tailwind is the most robust scheduler.

Mackenzie Armstrong:

So when I talk about those bronze pins, I will use Tailwind to pin those.

Mackenzie Armstrong:

So I'll upload everything to Pinterest and then I'll upload it again to

Mackenzie Armstrong:

Tailwind and send it out 21 days later.

Mackenzie Armstrong:

And then 40 days later, I'll pin it to about three boards.

Mackenzie Armstrong:

So I'll pin it to one board using Pinterest, and then I'll pin it to

Mackenzie Armstrong:

two separate boards with Tailwind.

Melissa Brown:

Okay.

Melissa Brown:

Silver pins should be done on the native scheduler too, or that's okay

Melissa Brown:

to put in third party scheduler.

Mackenzie Armstrong:

You can put it in the third party scheduler.

Mackenzie Armstrong:

But I do use Pinterest because I've seen better results with Pinterest

Mackenzie Armstrong:

because of course they're gonna wanna, they want you to use their platform.

Mackenzie Armstrong:

They want you to use their tools.

Mackenzie Armstrong:

So basically, so say my client has one blog post a week that they

Mackenzie Armstrong:

put out, or one podcast a week.

Mackenzie Armstrong:

So I'll create seven pins.

Mackenzie Armstrong:

So on that first week, I'll create seven pins for that week's podcast.

Mackenzie Armstrong:

And then the second week I'll create seven pins for that second

Mackenzie Armstrong:

podcast and I'll schedule them out.

Mackenzie Armstrong:

And then Pinterest will just send them out for me for whatever

Mackenzie Armstrong:

time, I pick for them to go out.

Mackenzie Armstrong:

And then I'll be using Tailwind to put out bronze content of stuff that I had

Mackenzie Armstrong:

posted previously a month or two ago.

Melissa Brown:

Okay, so let me just make sure I understand.

Melissa Brown:

So you've got seven gold pins.

Mackenzie Armstrong:

One gold pin, six silver pins, because

Mackenzie Armstrong:

we've already used the url.

Mackenzie Armstrong:

The first pin, you're only gonna have one gold pin per content.

Melissa Brown:

Got it.

Melissa Brown:

Got it.

Mackenzie Armstrong:

Per content, because it's already a used URL.

Melissa Brown:

Okay.

Melissa Brown:

Thank you for that clarification.

Melissa Brown:

You had mentioned pinning to different boards.

Melissa Brown:

Tell us about boards.

Melissa Brown:

How many should we have?

Melissa Brown:

What's the rule?

Mackenzie Armstrong:

So personally when creating an account, I try

Mackenzie Armstrong:

to at least set up 10 boards.

Mackenzie Armstrong:

Now, the boards for using it for your business, you want it to reflect topics

Mackenzie Armstrong:

and things that you're gonna talk about within your business, within your podcast.

Mackenzie Armstrong:

So I'll have nine boards of different topics that my clients

Mackenzie Armstrong:

discuss in their podcast.

Mackenzie Armstrong:

And then I'll have one board that is, say it's Melissa's podcast.

Mackenzie Armstrong:

Okay.

Mackenzie Armstrong:

So that way every piece of content that I'm putting out, the last board of that

Mackenzie Armstrong:

bronze content will go to that board.

Mackenzie Armstrong:

That's specifically just your content.

Mackenzie Armstrong:

No other content is pinned there.

Mackenzie Armstrong:

It's just basically a library of your content.

Mackenzie Armstrong:

So then, but when you're pinning and say you're talking about copywriting, you're

Mackenzie Armstrong:

doing a podcast about copywriting, okay?

Mackenzie Armstrong:

You wanna pin whatever board that content that you're discussing in your

Mackenzie Armstrong:

podcast is most relevant to, that's the board you wanna pin it to first.

Mackenzie Armstrong:

You wanna pin it to the board that has the most in common with what you're

Mackenzie Armstrong:

talking about in that episode of your podcast or blog if you're writing a blog.

Mackenzie Armstrong:

And then when you repin it again on that bronze content, 21 to 30 days,

Mackenzie Armstrong:

15 to 30 days later, then you'll put it in the second most relevant

Mackenzie Armstrong:

board, and then if there's another board, then you can pin it out again

Mackenzie Armstrong:

to that board another 30 days later.

Mackenzie Armstrong:

And then you wanna lastly pin it to your board that's solely your content that you

Mackenzie Armstrong:

wouldn't pin anybody else's content to.

Melissa Brown:

That's just got your content on that

Melissa Brown:

other board, that last board.

Melissa Brown:

Okay.

Mackenzie Armstrong:

But that's your last concern when pinning.

Mackenzie Armstrong:

That's where your pin ends last.

Mackenzie Armstrong:

And then, for when you're putting it out, when you're scheduling it out.

Mackenzie Armstrong:

Now if you have evergreen content, then , like, you know, seasonal

Mackenzie Armstrong:

things or anything like that, you can go in next year and repin

Mackenzie Armstrong:

it again to the same boards.

Mackenzie Armstrong:

Using Tailwind as a bronze pin or create new pins and create a silver.

Mackenzie Armstrong:

Make 'em silver.

Melissa Brown:

Okay.

Melissa Brown:

So much to think about here, but okay.

Melissa Brown:

So we as entrepreneurs, as content creators, as coaches, so we've created

Melissa Brown:

this strategy of doing the pinning.

Melissa Brown:

How do we get the traffic to pay attention to?

Melissa Brown:

Well, I'm assuming that at some point we're pinning a lot of pins, whether

Melissa Brown:

they're gold or silver or bronze or all of those about our lead magnet.

Melissa Brown:

But tell me about how we get people, traffic to see our pins, to actually

Melissa Brown:

notice them in the first place.

Mackenzie Armstrong:

Okay, perfect.

Mackenzie Armstrong:

There's a few things.

Mackenzie Armstrong:

A, you want to make a compelling graphic, so something that's gonna

Mackenzie Armstrong:

catch the attention of your audience.

Mackenzie Armstrong:

And this is where I suggest doing AB testing.

Mackenzie Armstrong:

Find out what your audience is liking, and it might take a bit for you to

Mackenzie Armstrong:

get into the groove of finding what your audience really is attracted to.

Mackenzie Armstrong:

Then you want to use keywords.

Mackenzie Armstrong:

Now, Pinterest is not a place where you're, not talking about idea pins,

Mackenzie Armstrong:

but static pins where your standard pin, you're not giving them information.

Mackenzie Armstrong:

You're, you're not essentially helping them on Pinterest.

Mackenzie Armstrong:

You're getting their attention to say, Hey, I have this information for you.

Mackenzie Armstrong:

Click here and I'll send you to my website that gives you the full rundown of what

Mackenzie Armstrong:

I can do to help you, or whatever you're learning about, DIY, anything like that.

Melissa Brown:

So it's piqueing the interest.

Mackenzie Armstrong:

It's being like, Hey, I have information for you and you should

Mackenzie Armstrong:

come to my website and check it out.

Mackenzie Armstrong:

Because Pinterest is like the only platform that wants

Mackenzie Armstrong:

you to leave Pinterest.

Mackenzie Armstrong:

They want you to leave their ecosystem and go to where you're gonna

Mackenzie Armstrong:

find the information that you need.

Mackenzie Armstrong:

Whereas Facebook and Instagram wants you to stay on Facebook and Instagram.

Mackenzie Armstrong:

Pinterest wants you to, go find the information that you're looking for.

Mackenzie Armstrong:

So essentially you wanna use keywords.

Mackenzie Armstrong:

Now, your title and your text overlay on your pins are the most important.

Mackenzie Armstrong:

Your text overlay is what's going to grab the attention of

Mackenzie Armstrong:

your reader, of your audience.

Mackenzie Armstrong:

The title also can do that as well.

Mackenzie Armstrong:

But ultimately, your title is How Is Gonna Help Your Audience Find Your Content.

Mackenzie Armstrong:

Because you wanna use those key words in your title.

Mackenzie Armstrong:

And I'm saying keywords as in the words that your audience uses, not

Mackenzie Armstrong:

necessarily how you would describe something or how the verbiage

Mackenzie Armstrong:

that you use within your content.

Mackenzie Armstrong:

You wanna know how your audience speaks, because that's like

Mackenzie Armstrong:

that whole ideal client avatar.

Mackenzie Armstrong:

You wanna speak to your audience, and then once you get them, then

Mackenzie Armstrong:

you can use your own verbiage.

Mackenzie Armstrong:

But say, You are talking about something specific-- example, let me think.

Mackenzie Armstrong:

like say you're talking about, mindset.

Mackenzie Armstrong:

Your audience might not use the term mindset.

Mackenzie Armstrong:

So you need to think about what terminology your audience is using,

Mackenzie Armstrong:

and use that within your keywords.

Melissa Brown:

So, let's say for example, somebody who is talking to someone who

Melissa Brown:

has a side hustle and that side hustler, or the person who wants to start a

Melissa Brown:

side hustle says, Their job, their day job is a soul sucking environment.

Melissa Brown:

You could use those words mm-hmm.

Melissa Brown:

to grab their attention because then they're gonna say, oh my

Melissa Brown:

gosh, this person totally gets me.

Melissa Brown:

I've gotta go see what they have on their website.

Melissa Brown:

So that's what you're saying, right?

Mackenzie Armstrong:

Yep.

Mackenzie Armstrong:

You wanna use words that they're gonna search themselves.

Mackenzie Armstrong:

Some people might not use side hustle.

Mackenzie Armstrong:

They might use a different terminology than side hustle.

Mackenzie Armstrong:

They might say, my secondary job or my part-time job, or, you know what I mean?

Mackenzie Armstrong:

Something outside of a nine to five.

Mackenzie Armstrong:

So you wanna know what your audience is using and that's the

Mackenzie Armstrong:

same type of methodology you would use when writing your sales page.

Mackenzie Armstrong:

You wanna speak to your audience.

Mackenzie Armstrong:

So just knowing how your audience speaks, cuz I know, like especially

Mackenzie Armstrong:

with myself and my clients, you get so consumed in the content that you're

Mackenzie Armstrong:

teaching or talking about that you start using your own language to describe it.

Mackenzie Armstrong:

Cuz that's what sets you apart from your neighbor.

Mackenzie Armstrong:

You know what I mean?

Melissa Brown:

Yes.

Melissa Brown:

Uhhuh

Melissa Brown:

. Mackenzie Armstrong: So, but still, not

Melissa Brown:

So you wanna find the terminology, the keywords that will resonate

Melissa Brown:

with your audience to draw them in, and then you can start using

Melissa Brown:

your own verbiage and your content.

Melissa Brown:

Okay, oh so tell us again, kind of lay it out.

Melissa Brown:

Where do we put those keywords then?

Melissa Brown:

It's in the title, it's in the overlay.

Melissa Brown:

Text overlay.

Mackenzie Armstrong:

And then it's gonna be in the description.

Mackenzie Armstrong:

And when you're writing your description, it's only 500 characters.

Mackenzie Armstrong:

It's not long.

Mackenzie Armstrong:

You wanna have a call to action in there.

Mackenzie Armstrong:

You wanna have a hook to grab the attention, but ultimately

Mackenzie Armstrong:

nobody reads the description.

Mackenzie Armstrong:

Because you have to click the pin, and then you read the description.

Mackenzie Armstrong:

It's not like it's displayed as like the title is.

Mackenzie Armstrong:

So essentially the description helps Pinterest categorize your pin and know

Mackenzie Armstrong:

who and when to show it to your audience.

Mackenzie Armstrong:

But also you wanna write it to where if somebody does read it,

Mackenzie Armstrong:

it's not just a slew of keywords.

Mackenzie Armstrong:

You want it to be sentences, . You want it to be something that's readable.

Mackenzie Armstrong:

Because that also will get you dinged on Pinterest because they don't want

Mackenzie Armstrong:

just keyword stuffing, if you will.

Mackenzie Armstrong:

Right?

Mackenzie Armstrong:

They want to have it like this post will show you X, Y, and Z.

Mackenzie Armstrong:

Click here to read the full blog or click here to listen to my conversation

Mackenzie Armstrong:

with so-and-so about X, Y, and Z.

Melissa Brown:

Okay, because there's images, is there some way to optimize

Melissa Brown:

alt text with Pinterest pins?

Mackenzie Armstrong:

Meaning if it's like for visually impaired?

Melissa Brown:

Right.

Mackenzie Armstrong:

Yes.

Mackenzie Armstrong:

When you're creating your pin, there is a place for you to put alt text in

Mackenzie Armstrong:

there so you can describe it however you need to describe it for if there's

Mackenzie Armstrong:

any visually impaired things like that.

Mackenzie Armstrong:

So they, they do give you the option to reach that audience as well.

Melissa Brown:

Okay.

Melissa Brown:

And that will specifically be for those readers, meaning the automatic

Melissa Brown:

readers for the visually impaired.

Melissa Brown:

It has nothing to do with keywords in there.

Melissa Brown:

It doesn't really make any difference with how it's presented to the viewers

Melissa Brown:

. Mackenzie Armstrong: No, yeah.

Melissa Brown:

Cause Pinterest wants- their main focus is that the title, the description,

Melissa Brown:

and then the actual graphic itself.

Melissa Brown:

Okay.

Melissa Brown:

Is there a strategy for optimizing our profile with keywords as well?

Mackenzie Armstrong:

Yes.

Mackenzie Armstrong:

So anywhere you can type on Pinterest is where you wanna utilize keywords, because

Mackenzie Armstrong:

when you go in and say you go to search in Pinterest, and you type in, Money

Mackenzie Armstrong:

Mindset Coach, well, it's gonna give you everything that people, all the keywords

Mackenzie Armstrong:

that go with Money Mindset Coach, but also it's gonna bring up the profiles

Mackenzie Armstrong:

that have Money Mindset Coach within the profile itself and also the boards.

Mackenzie Armstrong:

So you wanna utilize keywords in your titles and your descriptions of your pins.

Mackenzie Armstrong:

You wanna utilize keywords in your profile description under your

Mackenzie Armstrong:

picture, on your main page, and you want to utilize keywords in

Mackenzie Armstrong:

all of your board descriptions.

Mackenzie Armstrong:

So when you go click on a board, you have 500 characters.

Mackenzie Armstrong:

I believe they might have given you more.

Mackenzie Armstrong:

You used to only have a hundred characters for your profile, but now

Mackenzie Armstrong:

I believe they've expanded it to 500.

Mackenzie Armstrong:

You wanna utilize all of that real estate with keywords that

Mackenzie Armstrong:

your audience are going to search.

Mackenzie Armstrong:

Because you might have a podcast about money mindset.

Mackenzie Armstrong:

You'll be able to be found that way.

Mackenzie Armstrong:

If your profile has money mindset in it, that's gonna come up.

Mackenzie Armstrong:

If your board, if multiple boards have money mindset, it's gonna come up as well.

Mackenzie Armstrong:

And thinking about when you're titling your boards, you wanna

Mackenzie Armstrong:

utilize those keywords as well.

Mackenzie Armstrong:

So you wanna utilize the keywords in your board descriptions and your board titles.

Melissa Brown:

Got it.

Melissa Brown:

Okay.

Melissa Brown:

Does Pinterest use hashtags?

Melissa Brown:

Is that big on that platform?

Mackenzie Armstrong:

People go back and forth about hashtags.

Mackenzie Armstrong:

When they first came out on Pinterest, they were clickable.

Mackenzie Armstrong:

Then they took that option away.

Mackenzie Armstrong:

But I believe, for idea pins, and I believe for some pins you will be able

Mackenzie Armstrong:

to utilize hashtags, but when utilizing hashtags, you wanna use broad hashtags.

Mackenzie Armstrong:

Nothing super niche, and you only have 500 characters, so don't

Mackenzie Armstrong:

waste your prime real estate and your descriptions with hashtags.

Mackenzie Armstrong:

I only use hashtags, I'll use one to three depending on how much text I have

Mackenzie Armstrong:

left after creating my description.

Melissa Brown:

Okay.

Mackenzie Armstrong:

If that makes sense.

Melissa Brown:

Yeah.

Melissa Brown:

500 characters is not a whole lot

Melissa Brown:

. Mackenzie Armstrong: Yeah,

Melissa Brown:

Yeah.

Melissa Brown:

So like you wanna utilize your keywords before you utilize hashtags.

Melissa Brown:

If you have some space, throw in a hashtag, that's fine.

Melissa Brown:

They keep going back and forth.

Melissa Brown:

They keep saying they're going to start categorizing them, and then

Melissa Brown:

they say they're, they're not.

Melissa Brown:

So it's like kind of like better to be safe than sorry, but also don't

Melissa Brown:

waste your keyword space, if you will.

Melissa Brown:

Right, right.

Melissa Brown:

Okay.

Melissa Brown:

All right.

Melissa Brown:

I've got one more question for you.

Mackenzie Armstrong:

Sure.

Melissa Brown:

And that is, what do you see as the big trend in

Melissa Brown:

2023, in this year for Pinterest?

Melissa Brown:

What's coming down the road?

Melissa Brown:

What do you see as the new and improved or new and big things that are coming?

Mackenzie Armstrong:

For Pinterest, they are still

Mackenzie Armstrong:

wanting you to utilize idea pins.

Mackenzie Armstrong:

That's like their main focus.

Mackenzie Armstrong:

When they first rolled out idea pins, it was all about idea Pins, like static pins

Mackenzie Armstrong:

kind of fell super flat because they were pushing and pushing and pushing idea pins.

Mackenzie Armstrong:

Now they're kind of evening out, but now they're really wanting

Mackenzie Armstrong:

you to utilize video in your idea pins and to create it as one.

Mackenzie Armstrong:

Instead of it being multiple slides in your idea pin, they want that video.

Mackenzie Armstrong:

They ba essentially wanted to replace the video pins with idea pins using video.

Mackenzie Armstrong:

So I would just recommend using video, using sound on your idea pins as well.

Mackenzie Armstrong:

And that's really gonna help you get traction because they're going to want

Mackenzie Armstrong:

to index those pins faster because they're gonna be more eye-catching.

Mackenzie Armstrong:

They're gonna be more compelling for your audience.

Melissa Brown:

So you're saying you can use audio, audio by itself on a pin?

Mackenzie Armstrong:

Yep.

Mackenzie Armstrong:

On an idea pin, you can have audio, you can have music, you can have all of that.

Mackenzie Armstrong:

Sometimes I'll create a pin, an idea pin that will be a snippet of a podcast,

Mackenzie Armstrong:

maybe one main point that you wanna make.

Mackenzie Armstrong:

But remember, you don't want it to exceed that one minute because it's going to

Mackenzie Armstrong:

really people will lose interest, but you do have the option to, I believe

Mackenzie Armstrong:

they're expanding the amount of video and audio that you can use in lengthwise.

Mackenzie Armstrong:

That's also a great way to kind of get the attention of your listener

Mackenzie Armstrong:

on Pinterest, is to put a little gold nugget information on your Idea pin

Melissa Brown:

in audio.

Mackenzie Armstrong:

Mm-hmm.

Mackenzie Armstrong:

. Melissa Brown: Okay, cool.

Mackenzie Armstrong:

Yes.

Mackenzie Armstrong:

Cool.

Mackenzie Armstrong:

All right, so I lied.

Mackenzie Armstrong:

I actually have one more question for you.

Mackenzie Armstrong:

I have heard about consistency in posting and how the algorithm, or the ai, or

Mackenzie Armstrong:

whatever you call it, these days, starts to learn your consistency pattern.

Mackenzie Armstrong:

So talk to us a little bit about that and then I promise

Mackenzie Armstrong:

that's my last question for you.

Mackenzie Armstrong:

I can talk about Pinterest all day, so we're all good.

Melissa Brown:

I can listen to you talk about this all day.

Mackenzie Armstrong:

Consistency really is key on Pinterest and the one thing to

Mackenzie Armstrong:

really know about Pinterest is, Pinterest is not comparing you to your neighbor.

Mackenzie Armstrong:

It's not comparing you to other people in the same content area that you're in.

Mackenzie Armstrong:

It's comparing you to yourself.

Mackenzie Armstrong:

Pinterest takes about a month to learn what you're doing.

Mackenzie Armstrong:

So if you're posting a fresh pin every day, an idea pin a week, and you do that

Mackenzie Armstrong:

consistently for a month, but then you drop off and do every other day, your

Mackenzie Armstrong:

analytics are gonna drop because Pinterest is trying to be like, oh gosh, I need to

Mackenzie Armstrong:

refigure out what this account is doing.

Mackenzie Armstrong:

So, and consistency is relative to what you are doing, what your consistency is.

Mackenzie Armstrong:

If you're posting every other day, that's great.

Mackenzie Armstrong:

That's awesome.

Mackenzie Armstrong:

If you're posting every day, that's awesome.

Mackenzie Armstrong:

If you're doing one blog post a month, that's great.

Mackenzie Armstrong:

If you're doing one blog or a podcast once a week.

Mackenzie Armstrong:

That's fantastic.

Mackenzie Armstrong:

Ideally, that's what I like to see my clients do, just because it gets

Mackenzie Armstrong:

you a lot of content out there.

Mackenzie Armstrong:

Mm-hmm.

Mackenzie Armstrong:

, but that's not for everybody and that's okay.

Mackenzie Armstrong:

Just stick within what feels good for you in your business and what your

Mackenzie Armstrong:

consistency is, and just know that if you you always wanna add, that's great.

Mackenzie Armstrong:

If you always wanna ramp it up, that's awesome.

Mackenzie Armstrong:

Just know that if you drop it, you're gonna see that in your analytics.

Mackenzie Armstrong:

You're gonna see that drop in your analytics just because it's trying

Mackenzie Armstrong:

to figure out what you're doing.

Mackenzie Armstrong:

Give it that 30 days to kind of really learn what you're doing,

Mackenzie Armstrong:

and then your analytics should adjust to your new consistency.

Mackenzie Armstrong:

Now also, speaking of that, because Pinterest is a search engine, you're not

Mackenzie Armstrong:

gonna see a transformation overnight.

Mackenzie Armstrong:

It's a slow burn, so you're not gonna see that traction.

Mackenzie Armstrong:

If you see it before this, that's awesome.

Mackenzie Armstrong:

That's fantastic.

Mackenzie Armstrong:

People are loving your content, but because it's a search engine, they

Mackenzie Armstrong:

take time to index your content.

Mackenzie Armstrong:

So you might not see any traction between, I like to say, 6 to 12 months

Mackenzie Armstrong:

that you're gonna see that traction.

Mackenzie Armstrong:

But even though it takes longer for you to see that traction, your content

Mackenzie Armstrong:

lives on Pinterest for four plus months.

Melissa Brown:

Say that again.

Mackenzie Armstrong:

So Your content lives for four plus months.

Mackenzie Armstrong:

So I believe Facebook, your content lives for like 48 hours.

Mackenzie Armstrong:

Instagram, your content lives for 24 hours.

Mackenzie Armstrong:

Pinterest, you have four plus months, and that's with it

Mackenzie Armstrong:

not getting a lot of traction.

Mackenzie Armstrong:

This is everybody's homework who's listening.

Mackenzie Armstrong:

Go to Pinterest and type in your favorite recipe.

Mackenzie Armstrong:

Hey, you wanna bake chocolate chip cookies?

Mackenzie Armstrong:

Type in chocolate chip cookies and see the first pin that pops up.

Mackenzie Armstrong:

I guarantee you it's from like 2017.

Melissa Brown:

Wow.

Mackenzie Armstrong:

Just know that just because you have older content

Mackenzie Armstrong:

that might be on Pinterest, it's still bringing in leads, which is fantastic.

Mackenzie Armstrong:

And that also speaks to evergreen content.

Mackenzie Armstrong:

If you have a blog post or a podcast that is old, older, mm-hmm.

Mackenzie Armstrong:

and that content is still relevant, just create fresh pins for it

Mackenzie Armstrong:

and put it back out there because people are always searching for your

Mackenzie Armstrong:

content that is relative to them.

Mackenzie Armstrong:

So put a fresh face on it, send it back out there and see if you can

Mackenzie Armstrong:

kind of amp up those use agains..

Mackenzie Armstrong:

But like I know people that are say like they haven't utilized

Mackenzie Armstrong:

Pinterest in a year or two, and they're still bringing in leads.

Mackenzie Armstrong:

They're still getting emails or new opt-ins or new people on their email

Mackenzie Armstrong:

list that are coming from Pinterest because it just adds so much longevity

Mackenzie Armstrong:

to your content and it doesn't get buried.

Melissa Brown:

Awesome.

Melissa Brown:

I think I see in my future a lot of pins leading back to my lead magnet and older

Melissa Brown:

blog content and previous podcast content.

Melissa Brown:

So yes, I love this for repurposing.

Melissa Brown:

. Mackenzie Armstrong: Yes.

Melissa Brown:

And just remember that there's more than 400 million people around

Melissa Brown:

the world on Pinterest that come to Pinterest for inspiration.

Melissa Brown:

And you can be one of those people that inspire somebody.

Melissa Brown:

So don't count yourself out.

Melissa Brown:

The amount of time that you have to spend on Pinterest is nowhere near the amount of

Melissa Brown:

time that you have to utilize in Instagram and Facebook, and that's something

Melissa Brown:

that I feel is a big thing for people.

Melissa Brown:

People, like you said, they think of it as social media, but because it's

Melissa Brown:

not, you don't have to be on there and engage for half an hour every day.

Melissa Brown:

Like I said, I go on for an hour a week and I post and it's my whole

Melissa Brown:

week's content going out and I don't have to constantly be in Pinterest

Melissa Brown:

to make it grow and thrive for my business or my client's business.

Melissa Brown:

It's a set it and forget it type - f or the week anyway.

Mackenzie Armstrong:

Yes.

Melissa Brown:

You wanna be in there consistently for the ai, for the

Melissa Brown:

algorithm to understand what you're doing.

Melissa Brown:

But it's like you don't have to be, you're right Instagram,

Melissa Brown:

you gotta be in there daily.

Melissa Brown:

And then you get sucked into that black hole.

Melissa Brown:

I guess we could do that with the Pinterest recipes, but we just have to

Melissa Brown:

get in, get out, do what we wanna do.

Melissa Brown:

Yes.

Melissa Brown:

Well, this has been so great, Mackenzie.

Melissa Brown:

Tell us how listeners can get in touch with you, and I think

Melissa Brown:

you've got a free gift or something for our audience as well.

Melissa Brown:

Tell us about that.

Mackenzie Armstrong:

Yep.

Mackenzie Armstrong:

So I have a Pinterest audit checklist for you to get started on Pinterest, whether

Mackenzie Armstrong:

you're converting a personal account or creating a new business account.

Mackenzie Armstrong:

And it gives you the four to five main things that you need to do in order to get

Mackenzie Armstrong:

your account up and running so it's ready for you when you start to put out your

Mackenzie Armstrong:

pins for your podcasts and your blogs.

Melissa Brown:

Okay, so we'll make sure that, that URL, that link

Melissa Brown:

is gonna be in the show notes.

Melissa Brown:

And tell us the name of your website Sure.

Mackenzie Armstrong:

It's armstrong virtual solutions.com.

Mackenzie Armstrong:

And then, that's also my email if you wanna get in touch with me via email.

Mackenzie Armstrong:

If you have any questions or you wanna chat about all things Pinterest, just let

Mackenzie Armstrong:

me know and I will gladly help you get on your way to grow your Pinterest account.

Melissa Brown:

Awesome.

Melissa Brown:

Well, thank you so much, Mackenzie.

Melissa Brown:

Thank you so much for being here and sharing so much information.

Melissa Brown:

Really appreciate it.

Mackenzie Armstrong:

Yes, thank you so much for having me.

Melissa Brown:

And until next time, content creators know that people are

Melissa Brown:

looking for the answers that you've got.

Melissa Brown:

When you've got a strategy and you're consistent with publishing

Melissa Brown:

your expert content, whether that's your blog, your podcast, your video

Melissa Brown:

content, or social, you're creating a roadmap for people to find you.

Melissa Brown:

Keep creating your content.

Melissa Brown:

Bye for now.

Melissa Brown:

I'll see you next week.

Melissa Brown:

Thank you for tuning into this episode of the She's Got Content podcast.

Melissa Brown:

I hope you got at least one nugget to take action on this week.

Melissa Brown:

If you got value from today's episode, I would be so grateful

Melissa Brown:

when you leave a five star rating wherever you listen to podcasts.

Melissa Brown:

It only takes a second and it really helps me get my message out

Melissa Brown:

to impact even more people so they can in turn, keep the ripple going.

Melissa Brown:

If you're listening on Apple Podcast and leave a review of the show, it

Melissa Brown:

would really make my day, and you just might receive a shout out on

Melissa Brown:

the show as my Content Creator of the week when I read out your review.

Melissa Brown:

And last but never least, if you want an endless supply of just right ideas

Melissa Brown:

for content you can write about for your blog post, your emails, your videos,

Melissa Brown:

podcast episodes, all the content things, then you wanna head over to my

Melissa Brown:

website at shesgotcontent.com/content and pick up your free workbook,

Melissa Brown:

Never Run Out of Content Ideas.

Melissa Brown:

Look for that link in the show notes today along with the other

Melissa Brown:

links mentioned in today's episode.

Melissa Brown:

Until next time, Content Creators, you've got an audience waiting to hear from you

Melissa Brown:

and you've got content to share with them.

Melissa Brown:

Stop being the best kept secret and make a bigger impact when you've

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