Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.
0:00 10 Key Elements for an Advertising-Ready Website
0:08 Check that everything is working properly
1:55 Accessible across all devices
3:29 Speed is critical!
4:48 Contact information is in the header or footer of your website
5:47 Clear call-to-action (CTA) on every page
6:30 Make sure your content is clear and easy to understand
7:04 Make sure every conversion action you want to track has a separate "thank you" page
7:31 Verification badges
9:06 SSL certificate (https vs. http)
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
💯The Ultimate Guide to Google Ads for Lead Generation:
🛒 Everything you need to know about Google Ads for eCommerce:
🧲 The only guide you’ll ever need for Google Ads for YouTube:
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
There are 10 key elements for an advertising ready website,
and we're gonna go over them right
after this quick promotional break.
I'm just kidding.
We'll do it now.
the first one, check that
Now you might be like, Dude, I can't
believe I'm watching this video and this
idiot just told me that one of the most
important things is to make sure that
everything on my website is working.
But it is.
It is because I cannot begin to tell
you how many clients we bring on.
It's like, hey, the form is
broken, the link is broken, the
blog is broken, blah, blah, blah.
Go to Fiverr and search for website.
And for no money.
You can get a comprehensive search
done for literally next to nothing.
And they go through and they check every
single form, every link, every page.
and then I don't know, do this
once a quarter at a minimum check
to make sure your site is working.
It's not up to your agency to do
this, by the way which is really
frustrating in some instances because
they should be catching some things.
But the line of demarcation
is very blurry, right?
It's like, well, do I own
this or do you own this?
Cause I built it, but you use it.
So we put uptime monitoring on all of
our clients sites, but we have 200.
We can't afford to go through and have
our employees check every single page
of every single site every single day.
And you don't need to do that.
But make sure that things are working
and then put in a standard operating
procedure for regular website checks.
Whoever it is that you hire, say,
hey, can we do this once a quarter?
And, and then now they've got a
subscription continuity client.
They'd love that.
This is actually a good
little business, by the way.
If somebody wanted to launch an
agency that did nothing but this, I
think that'd be a rock solid model.
And it's simple, it's understandable and
everybody would want it and they'd all
want it because it's like, we've all had
that thing where I was like, gosh, I just
spent two days setting traffic to a page.
So for anybody that wants a business
idea, this is a really good one.
And it's one where if you white labeled,
I think you'd have, as much opportunity
in the agency space as you would just in
the, direct to, other businesses spaces.
Cause people would start
reselling your stuff.
So check to make sure
everything's working properly.
And then have a recurring
cadence for those checks.
Number two, accessible across all devices.
this is easier said than done.
It's not a point that I'm
going to try to defend anymore.
remember as early as two years ago,
people challenging me on the fact that
they needed to be mobile, you know,
like, no, my customers only use desktop.
And I was like, Oh my
God, you sound so stupid.
You're so stupid.
Oh, your face bugs me.
I hope you get egged in the.
You have to be mobile, but what's
interesting about this is it's
not just about the browser,
it's about the device, the OS.
I should say, it's not
just about the screen size.
again, going back to your website,
check, make sure that if you're checking
on a Mac, somebody checks on a PC.
If you're checking on iOS, somebody's
checking on Android and just take a
look at how your website resolves.
This is also one of the
reasons that websites need to
get Simpler not more complex.
I can web browse on my smartphone Not
well But I can follow links and kind of
like, you know engage with content and
the simpler the website the better and
then you know now Apple's got its glass
and Whatever that thing's called the
new fangled whiz bang go daddy gadget.
I don't know Make sure that your site
is working across all devices, and
if that means simplifying things, by
the way, brand guidelines be damned.
I do not care what gradient you think has
to be in the background across everything.
Like, just make the damn thing work.
That's number two.
Number three, speed is critical!
This is one I can beat up all the time.
As a matter of fact, if you want
to embarrass me, go check the
Solutions 8 website speed right
now, because I bet you it's subpar.
because we're constantly, always,
Yvon's rolling his eyes at the moment.
He's our CTO.
We're always beating up our site speed,
and then it's always, there's like, I
don't know why, I don't understand it.
I'm like, I did this work.
it's like code degeneration or something.
Here's the other thing too, is you have
to use Google's PageSpeed Insights if
you're going to be using Google Ads,
because developers will tell you that
Google's Insights It doesn't measure
properly and I agree with him because I've
heard the argument and it makes sense.
It doesn't take into consideration things
like latent loading There's a way that
the site would resolve for a human in
a way that the site resolves for the
computer and there are two different ways.
And Google decides it's going to...
Ignore some of the rules that are
assigned in order to allow people to
experience a faster website, even though
things are loading in the background.
Google still judges you
for the background loading.
It's the way that it was
explained to me, the dummy.
That said, it doesn't matter, because
ostensibly, your quality score is
based on user experience, which
includes, relies very heavily on.
So make sure your page speed is fast.
Desktop is a lot easier than mobile.
Goes back to having a simple website.
Simple, simple, simple.
Contact information is Exists somewhere.
First of all, you have to
have this for compliance.
Second of all, nothing
more frustrating than...
I want to go.
I want to do this.
Let's do it.
How do I get a hold of you now?
You get to decide what contact information
you put up I've deprioritized the
phone number on my website because
I just noticed phone call leads
Just run as good and we got so much
spam and it was managerial, very
difficult and we've got a waiting list.
And so, we decided to
prioritize the calls.
If you're hardcore, that's, it's always
funny to me for clients are like, we
need more leads, we have to, fill up
the pipeline and then we said, well, you
know, we could prioritize phone calls.
And I'm like, no, no, no,
we don't want to do that.
And I'm like, well, then you don't
really need more leads that much because.
it's the balance of risks.
Regardless, you have to have
contact information somewhere.
I like to make sure that no matter
what, there's either a phone number or
an email on the footer of your website.
Don't make people dig for contact info.
Number five, clear call
to action on every page.
One of the easiest things to do is
just anchor a CTA into your header.
We've got free action planned basically
everywhere across our entire site.
Your CTA might be different.
It might be page dependent.
I prefer that, by the way.
Especially if you have
multifaceted variant, multivariant.
Service offerings, but give people
the ability to do something even if
they're at the top of the funnel the
tippity top They're on the press.
They're not even in the funnel.
They're on the precipice of the
funnel looking down Give them the
ability to subscribe make it more
compelling than just subscribe.
No, let me spam you But you know
give them something Have a clear
call to action use a contrast color.
This is called the isolation
effect so that it stands out
at least do some list building.
Number six, make sure your content
is clear and easy to understand.
I know you're laughing at me right now,
like, oh, that's another obvious one.
I bet you if I looked at your website, I
bet you're using, like, multi syllabic,
quadruple PhD required understanding,
Do you see why you need simple content?
The average adult has an
eighth grade reading level.
An eighth grade reading level.
Here's a pro tip, by the way.
Jasper or chat GPD and say, rewrite my
content for an eighth grade reading level.
And if it elevates your
content, then you're in trouble.
Number seven, make sure that every
conversion action you want to
track as a separate thank you page.
No matter what.
I don't care what other
people tell you is trackable.
The separate thank you pages is the most
reliable, because it's the simplest and
the most archaic, to be honest with you.
It's just brute force.
It's like, they went here, they
did it, they didn't, they didn't.
All the other tracking mechanisms
throw false positives, lose tracking.
Separate thank you page for
every conversion action.
No matter what.
Number eight, verification badges.
It's shocking how well these work.
Anything you've got, secure
payment, BBB, SSL, guarantees,
free returns, make your own badges.
Make your own badges that have
all the things that you offer.
This is especially true for e commerce.
it increases conversion on e
commerce sites, especially low
ticket e com really significantly.
I don't love BBB by the way, but you
can dance with the devil if you want to.
you can turn free shipping.
if you offer free
shipping, make it a badge.
If you offer free
returns, make it a badge.
Go badge crazy.
You have to have one on your site.
Easy to find templates.
This is one where I'd actually say like...
It might be worth having an attorney
look over the documentation that
you're using things for like
I used to not believe that I
was like, just put it up, get
a template from everywhere.
It doesn't matter.
But somebody taught me sin.
I'm spacing on Cyn's last name, I'd
give her proper citation, but she was
one of the members of the DM elite
community and she was an attorney,
or recovering attorney by her words.
And what she said that I thought was
brilliant is she goes, look, throw
1, 500 in an attorney and have them
review all your documents him or her.
And then what's nice is for the rest
of your professional life, attorney
has to defend those documents.
And if anything ever goes wrong, you
can sue their malpractice insurance.
That's a hell of an insurancepolicy to have for:
And then number 10 SSL
certificate has to be secured.
I think you're hard pressed
to find a website builder
that doesn't do this for you.
But just in case, especially if
you're doing custom builds, make
sure you're HTTPS, not HTTP.
And I want to know what I'm missing.
What do you think I'm missing?
The promise was 10 things that
your website has to have in
order to be advertising ready.
What do you think a website
has to have before it can be
advertising ready that I missed?
Call me out, shame me, make
me feel bad about myself.
Help me juice the algorithm
so I get a bunch of comments.
I shoot a video every day.
I hope this one's been helpful.
I look forward to seeing you tomorrow.