“There's no single solution or single approach for every case,” says Walter "Wally" Yoka, who should know – after a remarkable career spanning 40 years. A nationally recognized defense attorney and member of invitation-only organizations such as the American Board of Trial Advocates, Wally has tried cases involving products liability, commercial disputes, class actions, and catastrophic personal injuries. Tune into this conversation with host Kevin Morrison, where Wally shares gems to inspire younger lawyers, like how he questioned a juror about his affection for used tires, why he keeps “bad” documents up on the screen, and what a mentor revealed to him when he lost a case.
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Great trial lawyers are made not
born. Welcome to Verdict Academy.
Speaker:Preserving trial wisdom for trial
lawyers. Join host Kevin Morrison,
Speaker:trial attorney in San Francisco,
Speaker:as he recreates those invaluable
hallway conversations.
Speaker:That remote work has made rare candid
insights and hard won lessons from
Speaker:America's most accomplished trial
lawyers produced and powered by law
Speaker:pods.
Speaker:Hey everybody. Welcome to another
edition of Verdict Academy. I am pleased,
Speaker:honored to have one of my good buddies
and outstanding trial attorney Walter M.
Speaker:Yoka, a/k/a "Wally" Yoka, as known
to his colleagues and friends.
Speaker:Wally is the founding partner
of Yoka Smith in Los Angeles,
Speaker:and I believe you just celebrated your
30th anniversary. Did you not, Wally?
Speaker:Well?
Speaker:Yeah, I missed that invite. I'm
still checking my spam folder.
Speaker:I'm sure it's there somewhere. Wally is
a nationally recognized trial attorney,
Speaker:primarily defending products,
cases, commercial disputes,
Speaker:class actions and serious catastrophic
personal injury, wrongful death cases.
Speaker:He is recognized by his peers and major
Speaker:invite only organizations such as the
American Board of Trial Advocates,
Speaker:where not only is he a member of that
organization, but he's a leader as well.
Speaker:He's president of the Los Angeles
chapter. He was president of CAL-ABOTA
Speaker:which consists of all the California
chapters of ABOTA plus Hawaii.
Speaker:He's a member of the American
College of Trial Lawyers.
Speaker:He's a member of the International
Society at Barristers.
Speaker:I mentioned those organizations
because those are invitation only.
Speaker:You have to be asked to join by your
peers after a significant vetting process.
Speaker:Wally also, not only is Wally
an excellent trial attorney,
Speaker:but he practices the highest level of
civility and it's demonstrated by two
Speaker:awards.
He got the LA ABOTA Civility Award,
Speaker:which we consider in San Francisco
our highest award, the civility award.
Speaker:I'm sure it's the same
in Los Angeles. Also,
Speaker:the LA County Bar Association honored
you with their civility award as I
Speaker:understand it.
Speaker:So he served on a number of
blue ribbon panels by Chief
Speaker:Justice Ron George. Too many to
mention. He went to Cal State-LA,
Speaker:which I think is super cool. I want
to talk a little bit about that.
Speaker:And then graduated from Southwestern Law
where he is recognized as the alumnus
Speaker:of the year in 2018. Please welcome
Wally Yoka to Verdict Academy.
Speaker:Thanks for joining us, Wally.
Speaker:Thanks for having me, Kevin.
Speaker:Wow, what a great career. How did you
decide you want to be a trial lawyer?
Speaker:That's not the first time
somebody's asked me that question,
Speaker:so I have the same answer. I always
just wanted to be a trial lawyer.
Speaker:I'm not sure I know why.
Speaker:I think I was talkative
as a kid and I was an only
Speaker:child and my parents just let me
talk whenever I wanted to talk,
Speaker:and I think they found me
entertaining truthfully.
Speaker:So you always knew it was in your blood.
Speaker:You knew as a kid you wanted to do that.
Speaker:There's no doubt. So when
I went to law school,
Speaker:I mean law school was just a means to
an end for me. I started law clerking.
Speaker:I was going full-time to law school
and I started law clerking in my second
Speaker:year,
Speaker:and I just fell in love with the practice
and I couldn't wait to get out of law
Speaker:school.
Speaker:Now did you know you wanted
to be a trial lawyer or you.
Speaker:Just I did. You did.
Speaker:And I was very lucky to have
been embraced by a great trial
Speaker:lawyer,
Speaker:a guy by the name of William Marshall
Morgan and Morgan Winslow and McNicholas,
Speaker:a well-known trial firm that
unfortunately is no longer with us,
Speaker:but he was a spectacular trial
lawyer and I just fell into it.
Speaker:Really just luck.
Speaker:Walked into my office one day and
asked me to do a job on a case,
Speaker:and I did it and he liked it and
then he just took me everywhere.
Speaker:Was that your first job as
a lawyer working with him?
Speaker:First job as a lawyer, and
when the firm imploded,
Speaker:that's when we started Yoka Smith.
Speaker:Wow. So you've basically been
at two firms your career.
Speaker:Exactly.
Speaker:Yeah. You've had great mentoring then.
Speaker:Great mentoring.
Speaker:So how many times did you get to second
chair or attend trial with your mentor
Speaker:before you got cut loose
and did your own thing?
Speaker:Really good question.
Speaker:I want to say I tried
maybe 10 to 12 cases with
Speaker:him in a variety of cases. I mean,
Speaker:from representing the Hari
Krishna to representing insurance
Speaker:companies in bad faith cases,
Speaker:I mean a remarkable set of cases
that just totally opened up
Speaker:my eyes to being a trial lawyer.
Speaker:Yeah, mentoring is so critical.
Speaker:I know you've returned the favor
with a lot of partners in your firm,
Speaker:and I know you're very involved
with ABOTA. I know Chris Fiza,
Speaker:obviously Alice Smith
and others. I know you,
Speaker:I'm sure you do a great job getting
them a lot of trial experience and have.
Speaker:I do think, and I'm only going
to take part credit on that,
Speaker:I think my partners really
are just spectacular at that,
Speaker:and I think that's a big
thing we do. So right now,
Speaker:both Alice and Chris are
in trial with associates.
Speaker:Two different cases.
Speaker:Two different cases.
Speaker:Wow, okay. That's fantastic.
Speaker:And so you're giving the youths an
opportunity to get into court and see what
Speaker:trial's like.
Speaker:And we have three women ABOTA members,
Speaker:and we're very close to having a fourth.
Speaker:And I guess I would include Judge
Lauren Lofton who was with our firm.
Speaker:She became an ABOTA member
when she was here at our firm.
Speaker:So I think we take a lot of pride in that.
Speaker:And you should trials
becoming a lost art, isn't it?
Speaker:Fewer cases are trying, it's
more expensive to try cases.
Speaker:There's so much pressure,
Speaker:alternative dispute resolution
judges look at you like, well,
Speaker:how dare you come to my courtroom
and clog it up with a trial?
Speaker:There's an attitude sometimes
with that. So it's hard.
Speaker:It can be difficult to get
folks out to trial, can't. It.
Speaker:Can.
Speaker:And it's remarkable sometimes how
many judges don't seem to like
Speaker:lawyers, isn't it?
Speaker:Yeah.
Speaker:Why do you want to be a judge if you
really don't like the company of lawyers?
Speaker:Exactly.
Speaker:But that's a whole nother story.
Speaker:I got an issue with judges
who don't make decisions,
Speaker:I think isn't one of their
things they should be doing.
Speaker:What's the other thing, like lawyers and
be decisive. That's all we can ask for.
Speaker:Well,
Speaker:mentoring is a perfect segue in what
we're doing because the purpose of this
Speaker:podcast Verdict Academy, Wally, is
as you know, there's less and less,
Speaker:fewer people go to trial,
Speaker:less in-office interaction because
work from home is so pervasive,
Speaker:certainly in the Bay Area, I'm not sure,
it's probably less so in Los Angeles,
Speaker:but there's fewer opportunities
for younger lawyers to quote,
Speaker:bump into the senior partner at the
water cooler, the proverbial in the chat.
Speaker:So what we're trying to do with this
podcast is give younger lawyers tips from
Speaker:the preeminent trial
lawyers in the country,
Speaker:and you're certainly among those as to
what the critical things they should be
Speaker:doing at trial. And I know that
we talked a little offline,
Speaker:and one of the things that you want to
talk about is you need to look at each
Speaker:case differently in terms of one part
of a trial might be important for a
Speaker:certain type of case,
Speaker:but another aspect of trial might be
important for another kind of case.
Speaker:Did I summarize that correctly?
Speaker:You did.
Speaker:Expand on that a little bit, Wally.
Speaker:Yeah, I think it's just important,
Speaker:particularly for young lawyers to
just embrace the notion that one shoe
Speaker:doesn't fit all right?
Every case is different.
Speaker:There's no single solution
or single approach for every
Speaker:case. You have to take
each case individually.
Speaker:You are a storyteller ultimately.
Speaker:So when you tell that story and in the
Speaker:context of where you tell that
story could be different in every
Speaker:trial.
Speaker:So staying away from kind
of a formulaic approach is a
Speaker:good thing because I think it
makes you nimble and ultimately
Speaker:a good trial lawyer is nimble.
Speaker:And so I just think it gives you
that kind of freedom a bit in cases.
Speaker:So shall I give you an example?
Speaker:Yes, please.
Speaker:Okay. So let me just kind
of start with a voir dire.
Speaker:So a lot of lawyers will say,
Speaker:and I don't necessarily disagree,
Speaker:but a lot of lawyers will say that voir
dire is the most important part of the
Speaker:case. And it may be, it may not
be. Now, when I say it may not be,
Speaker:it doesn't mean that you ought
to just give it a once over.
Speaker:Take the first 12 of the box and pass.
Speaker:Yeah. Your job is to pick what
you think to be the best jurors
Speaker:for your case.
Speaker:And so that obviously is as
important as anything you might do.
Speaker:But all that said, so stipulated.
Speaker:There are some cases where
sometimes voir dire has
Speaker:an increased importance.
Speaker:So I was trying to case
a number of years ago,
Speaker:I was representing a tire
manufacturer as I want to do.
Speaker:It was a 20-year-old used tire that was
Speaker:installed the day before the accident.
Speaker:And that was as of a
Speaker:narrative for in protest
cases as you might have.
Speaker:And so I wanted to get that
narrative out in front of the jury
Speaker:right away.
Speaker:So I kind of felt like voir dire was
kind of a key to kind of laying that
Speaker:in such a way that it will always be
with the jurors no matter what happened
Speaker:during the trial. They would
always take that that home with.
Speaker:So the plaintiff's lawyer went
first and found a juror who not
Speaker:only bought used tires but liked them.
Speaker:So I thought, and I saw a couple of
the jurors kind squint a little bit,
Speaker:really. So I went right after that juror.
Speaker:As soon as the plaintiff's
lawyer was done,
Speaker:the first thing I did is I
went to the juror and I said,
Speaker:so I understand you like used
tires? Oh, yeah. And I said,
Speaker:let me just ask you this question.
Speaker:How many used tires have
you bought in the last,
Speaker:let's just say year? And he says,
oh, maybe five or six tires.
Speaker:And I said, well, for how many
vehicles? Well, just one vehicle.
Speaker:You think I'm making this up? It's a
true story. I said, so these used tires,
Speaker:they don't last very long. No, no,
they don't last very. And I said,
Speaker:did it ever occur to you that it might
be a little dangerous? He said, yeah,
Speaker:it is a little dangerous, but I don't
mind. No problem. You don't mind.
Speaker:So I tell that story because that made
voir dire the most important part of that
Speaker:case.
Speaker:And even if that jury
didn't make it on the panel,
Speaker:the rest of the panel heard
what he was talking about.
Speaker:It didn't matter. That's
right. So another example,
Speaker:I'm representing a manufacturer
of a pipe on a tanker
Speaker:truck, and the pipe exploded,
Speaker:caused awful injuries to the truck driver.
Speaker:And I knew that the plaintiff
was going to get some
Speaker:leverage on the case against
me because of something called
Speaker:porosity. The pipe had,
Speaker:if you magnified the
pipe to an nth degree,
Speaker:you would see a bunch
of holes in the pipe.
Speaker:And so I thought that could kind
of ring with the jury a little bit,
Speaker:but my case really, I felt as
strong as it could be on causation,
Speaker:that you couldn't have made a pipe strong
enough to withstand the pressures that
Speaker:ultimately built up in the system,
which were not my client's fault,
Speaker:it was another defendant's fault. So I
knew that the causation, and as you know,
Speaker:causation can be a little difficult for
a jury to understand. So I felt like I
Speaker:needed somebody on the panel who was,
Speaker:let's just say smart.
Speaker:And I kept a lawyer on the panel,
Speaker:and when I did voir dire,
Speaker:I kind of focused on this
lawyer and I won the case.
Speaker:I lost on defect and I won
on causation nine to three.
Speaker:And it was because that lawyer went
back in the jury room and explained to
Speaker:everybody what causation was.
Speaker:So I would tell young
lawyers as an example that
Speaker:some things in a trial are
more important than others,
Speaker:and you have to seize that opportunity.
Does that make sense? Yeah.
Speaker:Yeah, absolutely. Makes sense.
Absolutely makes sense. Let's talk about,
Speaker:so you talked a little bit about voir
dire and what you did in voir dire,
Speaker:and how do you establish
your case narrative?
Speaker:Are you of the opinion that you're up
there just trying to get your bad facts
Speaker:out and getting those
people off for cause?
Speaker:You want to build credibility of course,
Speaker:but are you also trying to
get your case narratives out?
Speaker:That's a lot to do up there when you're
talking to a whole bunch of new people
Speaker:for the first time. How do you balance
those competing interests, Wally?
Speaker:Yeah, that's a good question.
And the answer is, is yes.
Speaker:I want to try to get out the
best and the worst of my case,
Speaker:and what I try to do
typically is I try to find one
Speaker:juror who I'm watching, listening,
Speaker:maybe the way I answered
questions, maybe their experience.
Speaker:Maybe there's something in
their background that will
allow me to engage in that
Speaker:give and take, and I'll
use that juror to do that.
Speaker:And then I'll loop in
everybody after. So I'll say,
Speaker:did you hear juror number six here
or Mrs. Smith? And she said, X,
Speaker:Y, and Z. How do you feel about it?
Speaker:Do you feel differently than she does
about it? How about you? How do you feel?
Speaker:That's typically how I would
do kind of a looping exercise.
Speaker:Totally makes sense. You want to
talk to all the jurors at some point.
Speaker:Exactly.
Speaker:And then, I mean, getting your
narrative out was a beautiful example.
Speaker:In the tire case you had a juror.
If a volunteer, that information,
Speaker:which is just, that's a
gift, right? It's a gift.
Speaker:Sometimes you don't have anybody with
life experiences and the issues in the
Speaker:case. Will you introduce it
then in voir dire and test that?
Speaker:Yeah, I will. And I also think,
Speaker:and this is consistent with
cross-examination as well,
Speaker:that example I gave on
the tire of voir dire,
Speaker:it didn't really matter what he
said, right? If you think about it,
Speaker:if he said, no, I think used tires
are perfect. They're not dangerous.
Speaker:No problem, no problem. On the other hand,
Speaker:if he went the way I thought he was
going to go, it was basically say, yeah,
Speaker:I know I'm taking a risk. So as you know,
Speaker:that's the same with examining a witness.
Speaker:The ultimate cross-examination question
is it doesn't matter what the answer is.
Speaker:Both answers are good for you.
Speaker:That's right. Absolutely. You got to
be sure that whatever the answer is,
Speaker:you can use it. It doesn't matter
which way they go a hundred percent.
Speaker:In terms of word, are you a fan of
questionnaires those in advance or not?
Speaker:And if so, why or why not?
Speaker:The answer is yes, I'm fine with it.
Particularly if you're using a consultant.
Speaker:My only thing about questionnaires
is for them to have value,
Speaker:you got to give me the chance to read
'em. And so as you know, some judges,
Speaker:they'll use a questionnaire and then
you get the questionnaire like a half an
Speaker:hour before everybody's
rifling through them.
Speaker:So I try to make sure and can't remember
a time that I had a problem with my
Speaker:opponent on trying to get the
judge to agree to give us,
Speaker:if you're going to give us the
questionnaires in the morning,
Speaker:let us the jury in the afternoon.
Speaker:If you're going to give us the
questionnaires in the afternoon,
Speaker:let us pick the jury the next morning.
Speaker:And our pitch is this is going to
make the process go fast, smooth.
Speaker:So I don't have a problem
with it. Over the years,
Speaker:I think when I first started using
them, they were much more detailed,
Speaker:much more case specific.
I think I do more,
Speaker:I think I do less now. I think. I try
not to overdo it. In the questionnaires.
Speaker:When you're picking a jury, you've
got people at the table taking notes,
Speaker:I'm assuming. Is that right?
Speaker:Yes.
Speaker:I'm guessing you're a guy
who doesn't use the podium,
Speaker:you get in front of the box and talk
to folks. Is that generally your style?
Speaker:I like to move around.
Sometimes I'll use the podium.
Speaker:Sometimes I'll move away from the
podium. I kind of go around a bit,
Speaker:but I guess I anchor a little bit at
the podium, but I try to not dock.
Speaker:Yeah, a hundred percent
be chained to the podium.
Speaker:And do you take notes when yourself,
Speaker:a couple of notes or just zero notes you
rely on your folks at table to do that?
Speaker:That's a good question. Maybe sometimes
I pretend like I'm taking notes.
Speaker:I guess I rely more on it.
Speaker:I just think that you have
to establish a conversation.
Speaker:The moment as a trial lawyer that
you feel is comfortable talking to a
Speaker:jury as you do talking to your
friends in the living room of your
Speaker:house, is the moment you
become a trial lawyer.
Speaker:If you had a favorite part of
trial, you had to pick one part,
Speaker:you can only do one part of
trial, which one would you do?
Speaker:Oh man, I do like expert.
Speaker:And it can be depending
on your case. For example,
Speaker:let me give you an opening example. Okay,
Speaker:so let's say that you think
that your win-loss is going
Speaker:to be driven on your ability to take
apart your opponent's expert. Okay.
Speaker:And let's say you've got a
lot, let's see, there's a lot.
Speaker:You've got a lot of ammo against
him is what you're saying.
Speaker:Exactly. And so in opening,
Speaker:you sometimes have to make this decision
about how much do you try your case in
Speaker:opening. And sometimes what
I've done is, for example,
Speaker:if I know that my opponent's going to
call their expert early in their case,
Speaker:sometimes I'll use the opening to do
my first cross-examination of their
Speaker:expert. In effect,
Speaker:I will get very aggressive
in my opening against their
Speaker:expert.
Speaker:And so when the jury first
hears direct exam of the expert,
Speaker:they immediately already have heard me.
Speaker:They've already heard me
cross examine the expert.
Speaker:And so that gives me kind of
a first shot, if you will.
Speaker:So I like doing that
depending upon the case.
Speaker:And so what I'm doing is laying
the groundwork immediately
and then I just start
Speaker:playing off of it. You
know what I'm saying?
Speaker:Yeah. Answers the question
opening statement.
Speaker:Some of you are very critical
depending on what studies you read.
Speaker:I'm sure you read all this stuff,
Speaker:60% of folks are leaning one
way or the other after opening,
Speaker:something like that.
Speaker:How important is opening and how do you
decide whether you're going to go after
Speaker:'em or just
Speaker:keep in mind folks that we get to go and
keep your open mind and listen to our
Speaker:case too kind of thing?
Speaker:Well, again, we started at the
beginning of our conversation.
Speaker:Each case is driven by what you're trying
to accomplish and where you think your
Speaker:assets are and where your liabilities are.
Speaker:So I guess I would say you
always want to be careful not to
Speaker:overplay your hand, and number one,
Speaker:because if you don't
deliver on your promises,
Speaker:you'll get eaten up and close it,
Speaker:and your opponent will have gotten
a transcript of the opening and
Speaker:will have a very lovely PowerPoint
done by a very sophisticated technical
Speaker:person and will put it up in closing
argument and the jury will see that
Speaker:you didn't deliver on your promises.
Speaker:And so that then puts
your credibility at issue.
Speaker:So you got to be careful. If you're
going to get out there on your opening,
Speaker:you better be prepared to deliver it.
Speaker:I also sometimes think that you
can use the opening to, well,
Speaker:the other thing is,
Speaker:the other thing you got to be careful
about is if you're not sure that piece of
Speaker:evidence is going to come in,
Speaker:you got to be careful. And sometimes
it's better to err on the side of not
Speaker:talking about that piece of evidence
because then if it comes in,
Speaker:then it's like, bang. It's really good.
Speaker:The other thing I would say is
that you just have to be careful
Speaker:about not overdoing it.
Speaker:And I'm not saying that you don't do
what you need to do to tell your story,
Speaker:but you just have to be careful.
Speaker:I think just in opening and closing is,
Speaker:particularly from a defense lawyer,
Speaker:you can never demand that a jury
do anything you have to ask.
Speaker:I think that holds more true for
defense lawyers and it does plaintiff's
Speaker:lawyers. That's my opinion. Maybe
people can disagree with me.
Speaker:When you represent corporate
America, you can't make demands.
Speaker:You have to ask. And I remember
I learned that lesson in a,
Speaker:I've only tried one plaintiff's case
and I lost this plaintiff's case,
Speaker:and it taught me that this was
not something I should be doing,
Speaker:and I felt so strongly about my case and
I felt that this defense lawyer was so
Speaker:misrepresenting what was
going on in the case,
Speaker:and I felt like I just kind of got
over my skis. And I went back after I
Speaker:lost the case, and I went into William
Marshall Morgan's office and I said,
Speaker:I lost. And he said, okay. He said,
well, tell me about what happened.
Speaker:And I'm explaining, I'm explaining,
I'm explaining. And he goes, well,
Speaker:I know why you lost. You
didn't ask. You demanded.
Speaker:That was kind of a good lesson. I thought.
Speaker:I hear what you're saying. I want to ask
a little question about that. Curious.
Speaker:As a plaintiff's lawyer,
my thought on this,
Speaker:my philosophy is that the
jury's looking to you,
Speaker:for example, to tell 'em
what the case is worth.
Speaker:They have no idea what the case is worth,
Speaker:and they think that you damn well better
know what the case is worth the lawyer
Speaker:up there with the gray hair.
So my philosophy is I know
what the case is worth.
Speaker:I'm not saying a nice way, but I'm
saying this is what the case is worth.
Speaker:Firmly set it as opposed to, well,
Speaker:you guys do what you want to do and
here's a range. That's my philosophy,
Speaker:but tell me where you think
that might be an error.
Speaker:Yeah, that's a good question. You
would imagine every which way,
Speaker:but loose on that,
Speaker:I think that if you really
lay it out strongly,
Speaker:what you think the case is worth,
Speaker:I think it's all about
your delivery of it.
Speaker:And I think it's all about the credibility
that you've established with the
Speaker:jury, because if you're firm on
it, then they'll respect that.
Speaker:But I get what you're saying. If
you're too loosey goosey on it,
Speaker:then that won't deliver either.
Speaker:So I think it's about establishing
as a plaintiff's lawyer,
Speaker:establishing your credibility with the
jury and they respect your firmness and
Speaker:your sincerity in saying that this
is what this case is worth for this
Speaker:person. I mean, I've seen
it work, seen it not work,
Speaker:and in today's world, no
amount. That's too much. Okay.
Speaker:Yeah. Yes.
Speaker:No offense.
Speaker:No offense to the look, we're
having an open conversation. Yeah.
Speaker:Verdicts are going up.
People are asking for money.
Speaker:Money that would've been jaw dropping
10 years ago and now without a blink
Speaker:of an eye juror are saying they
got no problem with that number.
Speaker:Has that been your experience?
Speaker:Not as much as some.
Speaker:Sure. I'm not suggesting
you're getting hammered,
Speaker:but I'm saying in jury selection,
you're floating these huge numbers.
Speaker:Back in the day, there
would be like, oh my gosh,
Speaker:you're going to come across as a pig.
And now a lot of times, well, geez,
Speaker:you got to ask for a full
value and that's your job.
Speaker:I think that's it.
Speaker:I think that there is a
kind of unbounded kind
Speaker:of philosophy on the other side,
and when it works, it works.
Speaker:And oftentimes the overreach has kind of a
Speaker:negative consequence,
Speaker:particularly if there was
some overreaching on other
things going on in the
Speaker:case.
Speaker:A hundred percent. No, you have to have
credibility. You have to absolutely.
Speaker:Your plaintiff has to be able to deliver,
Speaker:and you have to have a super clean case,
Speaker:and you have to give them a reason
why the case is worth what you think.
Speaker:There's this methodology. It's not just
taking something out of thin air. Right.
Speaker:Exactly.
Speaker:The last thing I want to talk
about is embracing the negative.
Speaker:I call that judo law, taking their
force and using it in your, tell me,
Speaker:how do you embrace, occasionally
you'll come across as a defense lawyer,
Speaker:are the bad factor too. Who knows?
You don't want to hide that from them,
Speaker:but tell me,
Speaker:how do you embrace the negative when
you've got a bad fact that you know is
Speaker:coming in?
Speaker:This is kind of my thing.
Speaker:I really strongly believe in this idea
of embracing the negative because you
Speaker:can't run from it. And if you run from
it, you'll be seen as running from it.
Speaker:And if you're scared of it,
Speaker:then the jury is going to place
greater significance on it.
Speaker:So you just have to face up to
that reality. So for example,
Speaker:in my world, you'll frequently
encounter bad documents.
Speaker:Somebody writes a memo that
you think to my, see yourself,
Speaker:I can't believe this guy wrote this memo.
Speaker:So the plaintiff's lawyer loves the
document and will put it up on the
Speaker:screen and make a huge deal of it.
Speaker:What I do is as soon as I get up
to do my redirect or whatever,
Speaker:I'll immediately put the document back up,
Speaker:and every time he or
she shows the document,
Speaker:I show it again.
I show it as much as I possibly can.
Speaker:And I'm doing that because my hope
is that the jury finally says,
Speaker:okay, we've seen enough of it. What
else? Do you have anything else?
Speaker:We don't want to see it anymore.
Speaker:I also think you need to embrace these
sorts of things because for example,
Speaker:what if you have a documents
in a case where you
Speaker:have people, engineers, for example,
Speaker:doing self-critical analysis.
Speaker:So they're questioning how
this design is working,
Speaker:whether they ought to change this
design, yada, yada, yada. Okay.
Speaker:Not unusual documents
produced in the case.
Speaker:The plaintiff sees the documents and all
of a sudden they have a defect theory
Speaker:because now there's engineers at the
company saying that maybe the thing should
Speaker:be designed this way rather than that way.
Speaker:This way becomes the defect
theory. So you've in effect,
Speaker:given the plaintiff's lawyer in
this document, the defect theory,
Speaker:they may not have had it before you, they
had the document. This is not unusual,
Speaker:as you know.
Speaker:So what I like to do with
those kinds of things is I like
Speaker:to approach it this way.
Speaker:It's not companies that have
these documents that you need to
Speaker:worry about.
Speaker:It's companies that don't have these
documents that you need to worry about
Speaker:because we enable people to
do self-critical analysis to
Speaker:challenge themselves. We're all
about doing the best job we can.
Speaker:I love that. That's great. I've
never thought of that before.
Speaker:I've never seen that done before.
Speaker:And that's all that is
embracing the negative.
Speaker:It's making something that your opponent
thinks is your negative into your
Speaker:positive.
Speaker:What kind of company would we be if we
didn't continually try to get better?
Speaker:Isn't that what you expect of us?
Speaker:Love it.
Speaker:So if you have design changes,
of course we have design changes.
Speaker:Every product develops over time.
Speaker:Is anybody surprised?
Speaker:Would you want to buy a product
that's never had a design change?
Speaker:Buy a product that's using engineering
and technology from 30 years ago?
Speaker:That's great. Great example of
embracing the negative. Love it.
Speaker:That's fantastic. Well, unsurprisingly,
Speaker:the 30 minutes flew by,
Speaker:but I want to give you a final
shot here at our audience.
Speaker:Any final words or wisdom that you want
to convey to our younger trial attorneys
Speaker:to keep using that muscle to
exercise the seventh Amendment,
Speaker:which is so important for us, Wally?
Speaker:I would say work hard and have fun.
That's what I would say. That's always,
Speaker:always tell my kids, work
hard and have a lot of fun.
Speaker:Have as much fun as you have Hard work.
Speaker:Love it. Well, you love your job. You
love your career. I know I love mine.
Speaker:You love yours.
Speaker:And it's a blessing to have
a profession where we love
Speaker:coming to work, isn't it? It's a blessing.
Speaker:I know many people unfortunately
don't have that blessing,
Speaker:but we certainly have.
Speaker:Thank you Wally Yoka for being
a guest on Verdict Academy.
Speaker:I really appreciate this. I could talk
to you all day long at a blast with you.
Speaker:Thank you so much.
Speaker:Thank you so much. Happy to beer.
Speaker:Thank you for listening
to Verdict Academy.
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