Everybody wants a differentiated product, but can differentiation come from the marketing message, and not the product itself? Nick sits down with Rory Woodbridge, Senior PMM at Pleo and author of The Product Marketer, as they discuss the benefits of messaging-led differentiation and why many founders build too much in the spirit of being ‘different’. Also discussed: The key for PMM’s to work more effectively with product managers and how product marketing needs to “find itself” over the next year.

This episode is perfect for anyone seeking more product differentiation, or any PMM’s struggling to work effectively with their product management teams.