The "accidental split test" occurred by launching two different podcasts in the same market the same year, but with two very different strategies.
Real Estate Uncensored - 1.5 million downloads and counting, aimed at a mainstream audience of real estate agents
The Team Building Podcast - Much smaller download and social media numbers, aimed at a niche audience of real estate team leaders, owners and independent brokers.
The Team Building Podcast had far fewer downloads and accolades but was MUCH easier to monetize.
The Team Building Podcast helped build a multi-6 figure coaching/consulting business in just a couple years, now over 100 monthly group coaching clients and events that are drawing 100+ highly targeted people to Omaha each of it's first two years with over 70% of attendees hearing about the events through the podcast.
Here's what we did differently with The Team Building Podcast:
Skipped the Many and went straight to the Few
Targeted the most valuable slice of the market
Gave them very deep, advanced content- both strategic and tactical - that they were looking for and not finding in other areas
Got the host featured on other podcasts to reach more people and pull them into our audience
Turned podcasting into speaking opportunities
Kept the brand flexible so we had Freedom of Movement
All those things ended up sending me down the path that led me to write the MicroFamous book.
I saw so many people coming in and interested in launching a podcast and making the same mistake I did with my first podcast- going after a mainstream audience too early.
It's not that you CAN'T go after a mainstream audience, it's just better to go after a smaller, more valuable slice of the market first.
That's what Tesla did with electric cars.
Starbucks did the same thing with coffee.
Apple did it with the iPhone and iPad.
Small, valuable slice of the market first, mainstream later.
So if you're drive to teach, train and lead, and you want to execute that type of strategy in your business, you'll want to check out the MicroFamous book.
It's live on Kindle today, so you can grab it for FREE. yes 100% free, for only a couple days and it goes up to the paid version on Kindle or the paperback.