In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans various roles all centred around the digital world, leading transformations for brands and developing their strategies.
His Shiny New Object is AI in A/B testing, a way to optimise budget, time and return on investment for brands looking to launch the best performing marketing content. Ricardo talks about how he implements this in his work and the challenges he faces, as well as what the benefits are of using AI and of investing in A/B testing in the first place.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net