Artwork for podcast Insights & Innovators Podcast from MRII
How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A
Episode 17 • 5th February 2025 • Insights & Innovators Podcast from MRII • The Greenbook Podcast Network
00:00:00 00:19:50

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How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

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