What would you do if your very FIRST client was the cousin of Queen Elizabeth?

That’s exactly what happened to my guest today. Elizabeth Solaru is an internationally renowned voice in luxury business, but she started from humble beginnings, baking cakes in her grandmother’s Nigerian kitchen in elementary school.

In this episode, we explore the adventures Elizabeth took from boarding school, all the way to her travels around the world baking the most decadent cakes for celebrities, billionaires, royalty, and more.

What does this have to do with Native Digitals? Well, Elizabeth also happens to have made NFT history by being the first cake designer to hold an NFT. In other words, she’s moved into the Native Digital space, while being a Native Analog, and other companies should be taking note.

Elizabeth is a dear friend of mine and has already earned her reputation as one of the best wedding cake companies in the world – in fact, her creations have been featured on TV, in numerous prestigious national and international publications such as Vogue, Tatler, Wedluxe, Brides, Martha Stewart Weddings, The Telegraph, and Conde Nast BRIDES and countless internationally respected blogs.

You don’t want to miss her stories of luxury companies that are doing a GREAT job transforming their markets for Native Digitals and… those that aren’t.

This is a fascinating conversation. Stay tuned for my solocast where I discuss learnings from the show.

About Elizabeth:

Elizabeth Solaru is an author, an international keynote speaker and award-winning entrepreneur. Formerly a Scientist and Headhunter, she has honed her expertise in luxury selling having successfully set up and run the world-renowned and multi-award-winning atelier Elizabeth's Cake Emporium and the Luxury Business Emporium. Author of the best-selling book, OPULENCIA, Elizabeth is the co-host of the Luxury News Weekly Podcast, a humorous and informative news commentary podcast focusing on luxury news and the business of luxury.

Check out her work and connect with her here:

luxurybusinessemporium.com

@luxurybusinessemporium

LinkedIn Elizabeth Solaru

TikTok @luxurybusinessguru