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One Strategy to Double Your Email Open Rates
Episode 8827th July 2022 • Podcast Monetization Secrets • Christy Haussler
00:00:00 00:24:12

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Today I'm sharing a strategy that will help you increase your open rates and therefore make more revenue.

In order to increase your open rates, I recommend focusing on creating engaging content and using effective copywriting to attract listeners. By doing this, you can increase the likelihood that your listeners will convert into paying customers.

Now, if you're not familiar with testing, one principle of testing is that even if you're only changing one thing, you still want to collect data to see if it's the change that made the difference.

And so if you're not getting that much of an opening of your email and you still aren't getting conversions then what you want to do is look at what your calls to action are, look at the story that you're telling to drive home the points, look at what you're doing to change their false beliefs, and just look at your whole pitch.

If people are opening your email but then they're not getting through to the conversion part of it, then you have a different problem.

A tool I like to use is subjectline.com. It can help you improve your email open rates. This tool looks at common rules for email headlines and assigns point values to them, with 100 being the best score.

So here's the simple strategy that will more than double your email open rates:

1) Send out your regular email and wait 5 days.

2) Create a new list segment for all the contacts that did not open your previous email.

3) Create a subject line that is the polar opposite of the first one you sent. Use Subjectline.com to help you optimize your subject line.

4) Send the exact same email to this new segment with the only change being the subject line.


 How to Monetize Your Podcast Faster and Easier

• The key to increasing open rates for your email marketing is to focus on creating valuable content that your audience will want to read and share.

• Podcast monetization secrets includes strategies such as creating valuable content, building a following, and monetizing early on in your podcasting journey.

• Email marketing is not the only way to monetize your podcast, but it can be a powerful tool if used correctly.


 How to Improve Your Email Open Rates

• Testing is important to improve your campaigns and ads.

• One principle of testing is that you should change just one thing with each iteration.

• Testing can be done with different versions of emails, ads, and images.

• Gathering data and testing multiple changes at once is important.


 How to Increase Email Open Rates

• If your email open rates are low, look at what your calls to action are, story you're telling, and changes you're making to your beliefs to improve conversions.

• To increase email open rates, send out emails regularly and keep your list nurtured.


Need help figuring out how to monetize your podcast? I help clients do this with a Podcast Audit. Click here to learn more.

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