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Social Media Wars: YouTube, TikTok, Instagram, Twitter, Amazon and Podcasts
Episode 5612th October 2022 • Mesmerizing Marketing™ • Dimple Dang
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welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Hello, my me Rising Marketing Tribe today.

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I'm so excited.

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We're gonna be talking about YouTube, TikTok.

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Instagram and podcast wars.

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we've even got Twitter

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, it is on you guys.

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We're in q3 and what some of these platforms are doing is something that you

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really wanna know about because you're going to want to know how to navigate

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each different platform for your business.

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As a content creator, whatever it is that you do, you're gonna wanna know.

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What they're up to.

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So in today's episode, I'm gonna fill you in, So make sure that you

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subscribe to the ME Rising Marketing Podcast if you have not done so for

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the latest marketing strategies and tips and the latest marketing news.

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right, so TikTok, let's talk about TikTok.

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For all you talkers out there, you're not gonna believe what they are doing.

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So again,

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to the social media wars, we need to add Amazon as well, because now TikTok

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wants to compete with Amazon and they are reportedly planning to open a fulfillment

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center that's gonna compete with Amazon.

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And when you think about it, it does make sense because when you think about all the

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content that's being created on TikTok, there's so many content creators that are

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pushing different makeup items, different beauty items, different home decor

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items, different podcasting equipment, different office furniture and equipment.

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This will be interesting.

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I don't know if they're gonna win over Amazon, but it would be interesting

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to see if Amazon has some competition and how that goes, because Amazon's

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been around for a long, long time, and TikTok is gonna be new to the game, but

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time will tell, but you heard it here.

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All right, so let's talk about YouTube.

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For those of you that are thinking about starting a YouTube channel in 2023,

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that is a great idea, that's for sure.

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And I also have put together a list of some of my favorite,

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favorite microphones, ring lights, box lights, laier mics, cameras,

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everything that you need to start your YouTube channel.

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So if you go to the show notes and you click on the link that says,

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YouTube content creator, because here's the deal, Amazon is having

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their prime early days starting now and a lot of this stuff is on sale.

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Like the microphones, the headphones, even for podcasting equipment.

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You know, backlight.

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Different microphones for laer mics ring lights, anything and everything.

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And I'm telling you, these are the best prices because I buy this

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stuff all the time I probably have like eight ring lights right now.

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So these are my favorite items.

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And I have purchased these and I've used them myself.

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I can vouch for them.

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right, So you can check out the link for that and take advantage.

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And also, just so you know, for YouTube, you don't necessarily have to

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have a big, fancy, expensive camera.

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You can record with your iPhone 13.

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Our iPhone 14, and it's gonna do exceptionally well.

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I'll have to do a separate episode about that to make sure

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you subscribe to the podcast.

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But let's talk about some YouTube stats right now.

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This is why YouTube is so powerful.

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So, . According to HubSpot Blog Research, 56% of marketers that were surveyed

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in 2022 said that YouTube offers the biggest roi, and that means it's

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ranking number two, behind Instagram.

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They also stated that marketers plant invest the most in YouTube in 2020.

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Then if you didn't know, over 500 hours of video are uploaded

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to YouTube every single minute.

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That stat is by Stata, and then over 1 billion hours of videos

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are watched on YouTube every day.

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That's a lot of content consumption.

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And then finally, another favorite stat of mind is that YouTube has over

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2 billion users, 2 billion users.

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So if you want a piece of the pie, you've gotta learn what all of these

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different social media platforms are up to, and you need to think

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about starting a channel of your.

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All right.

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Some other exciting news about YouTube is that they just announced that they're

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going to have something called handles.

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And I know that some of you may think they already have handles.

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I'll explain the difference because there is a difference,

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according to Tech Crunch.

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The reason why they're doing this is they want to make it

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easier for content creators

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to tag.

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Direct viewers to their channels.

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So it's a way for creators to identify their channel.

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They can have a at and some type of username, and basically it's going to

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make it easy for them to interact with their viewers across platforms like

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YouTube, shorts, the channel pages, the Invideo descriptions, and in the comments.

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and who are these handles going to be available to on YouTube?

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Well, the good news is you don't have to be a creator of a certain

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size or have a certain subscriber count to claim your own at handle.

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And basically, these handles are common You see them on other social media

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platforms like Facebook and Instagram and Twitter and Telegram, et cetera.

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But YouTube only offered limited support for the for format.

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Of handles.

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What that meant is they allowed creators to mention channels and

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video titles and descriptions with the AT symbol are mentioned.

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Other users in like YouTube live chats, for example, but the at option.

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For the handle was not available in other areas of the platform and

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discussions, and so previously you would have to reply to another YouTube

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user's comment in order to tag them.

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But what YouTube is doing, again, social media wars, you guys,

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YouTube wants to mirror TikTok.

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By encouraging users to engage in a back and forth discussion through short videos,

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and also resulting in discussions and video responses that come about from short

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form content, and that requires username.

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So think of how TikTok operates right now.

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Again, they're mirroring off of TikTok to create this type of

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functionality and this type of.

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I'm pretty excited about it.

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And YouTube says that the handles are gonna appear on both the channel pages

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and on shorts, It's going to make them recognizable across a platform, and once

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the handle features fully launch, Users are gonna be able to use the app to

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mention others in the comments, also in community posts, in video descriptions,

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and everywhere else, while the handles are not gonna replace the channel name itself,

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they are going to be unique across YouTube and it's going to give content creators

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the ability to create a distinct presence for themselves on the YouTube platform.

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And what's gonna happen is, as you've seen this happen on Instagram, when

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new features and things are launched, they're rolled out gradually.

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So handles are gonna start to roll out gradually, starting later next week.

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What they're also gonna do is to protect content creators from having

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their channel name taken by someone.

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Right, because this is gonna be one of the biggest land grabs of usernames

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on the internet, cuz YouTube is huge.

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What they're gonna be doing is for channels that already have a

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personalized url, you're gonna see that is going to become their default

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handle unless they choose to change it.

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It's also important to note that the timing of how they're going to roll out

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the handles has been established in a way to prioritize established craters.

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They wanna give them first priority or first dips because they're going

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to be looking at a crater's overall YouTube presence subscriber count,

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and whether the channel is active or inactive, one, they determine to offer.

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That particular content creator, the ability to have their own handle because

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they're not rolling it out a hundred percent to everyone all at once is

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going to happen in little phases.

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So that's a little bit of a back tip.

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. Once you have a handle, then they're also going to create a matching URL

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that's gonna be in the format of youtube.com/and then you're at and

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whatever the handle name is, and then that's gonna allow content creators

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to market their handle elsewhere on the web or in other media online.

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Also, if a particular channel already had a personalized URL that it was using,

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they're not gonna need to update their.

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because that URL is automatically gonna redirect the new handle based URL instead.

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So the great news is that everyone on YouTube is gonna be able to get a

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handle for themselves at some point.

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Keyword here is some point, but it says that YouTube content creators

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should be looking for notification to arrive in the next month or so.

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So be on the lookout, you guys, and that's super exciting.

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So YouTube has recognized the importance of short form content because it's seen

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how popular TikTok has been and because of that, as you know, a while back,

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they launched something called YouTube shorts, which is short form video content.

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But what they're doing now is they have released plans to place ads.

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In YouTube shorts, and they're getting this from watching what TikTok is

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doing, the popularity of TikTok, and they don't wanna be left behind.

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So even if they're not trying to be number one in the space of short form content,

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they definitely want to be a major player.

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Now, they're not gonna start rolling out YouTube shorts, ads until next year, but,

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It's important to know that YouTube could come out as a winner in the short form

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competition, even if they don't win above TikTok, but they're gonna be up there,

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so if you guys don't know, YouTube has a pretty sophisticated ad sales

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platform in business, so they can do quite well when it comes to, creating

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ads for short form video content.

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I think a lot of people may take interest in YouTube, adss.

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The other thing about YouTube, It has the ability to draw in more and

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more craters and also get them to post long form videos to get even

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more money coming into the platform.

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Cuz as you know, when you're watching YouTube videos, you're gonna see ads

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and the longer video is the more ads that you're going to see in that video.

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And therefore YouTube makes more money.

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The other exciting thing that YouTube has done is they have launched a dedicated

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podcast homepage, and currently it's only for the United States users.

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They might expand that down the road, but for right now, it is for

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the US and how you access it as you go to youtube.com/podcast with an S,

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and you can see when you go to that page, It's like an explorer page

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and it's showing a lot of the top.

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Video podcast and you can see what's popular, what's raking in.

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So my question is, for those of you who have a podcast, let's

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say you're currently not really taking advantage of video, and

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sharing your interviews via video.

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Are you gonna start doing that now?

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Are you gonna start building up an audience on YouTube as well?

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Now that they have a page where they are promoting particular podcast.

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I think it's definitely something to look into and it's also a great

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way to get an additional audience.

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But the other cool thing is if you are gonna repurpose your content, you're

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gonna put it on YouTube and form a video.

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You can take that video.

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You can create short form content for YouTube shorts and for TikTok.

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So then you're hitting both platforms and also for Instagram

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reels and even Facebook reels.

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So it's just a matter of knowing how to repurpose your content.

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You create it one time, you repurpose it, and really that ends

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up saving you so much time and you can just get a much broader reach.

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Cuz when you think about being on multiple platforms, you're gonna

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get a little bit of a different audience too, because some people.

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They may only be spending their time on TikTok and maybe they're

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not spending time on Instagram, or maybe they are spending time, but

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they're not spending as much time.

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So when you think about diversifying and you know, I'm not saying make

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more work, but I'm saying if you work smarter, not harder, you can reach

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a lot more people and it might be something you want to consider doing.

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So the other thing that's really exciting, That I'm excited about is if you love

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creating content for reels or you love watching reels, you love learning about

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how to create better content while meta, who owns Facebook now they are

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having crater week, and it's gonna be from November 1st through the seventh.

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Of 2022.

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And this year it's gonna be even the biggest celebration so far.

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Now how this works is they are inviting particular craters to

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come out in real life in certain, parts of the US and the world.

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And that's basically includes Los Angeles, it includes Bali, it

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includes Brazil, London, and then In India, it includes New Delhi.

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But the cool thing is that, you know, you don't have to get an invite to

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be a part of it and be involved so you can actually get involved by

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following the Craters on Instagram.

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And then you can also follow meta for craters on Facebook

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and you can join the events and can see what's happening online.

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But you can see what your favorite creators are gonna be sharing in

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terms of their journey, how they have become successful, what tips

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they have for creating content.

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And really you can get the scoop on how to use.

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Meta's newest tools and what's coming next for craters and content creators.

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So I think that this is an event that you wanna just, be on the lookout for

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and you want to know what's happening.

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And then the other thing that's interesting is that meta announced

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that it's gonna be increasing.

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The advertising categories and abilities on Instagram, so they're

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gonna have two more different type of ad slots, and they're going

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to allow advertisers to run ads.

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On the Explorer homepage and also in the profile feeds.

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It's gonna have a new type of ad format for Facebook reels.

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So that's pretty exciting cuz if you wanna promote your business, you

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wanna know what's coming up next.

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These are some of the things that are coming up next, but what you're gonna

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start to see as far as trends for the different platforms for 2023 is they're

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really going to be watching what other.

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Platforms are doing, and they're going to be mirroring off of that because they

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wanna make sure that they're not missing out because they don't have a feature.

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Or they don't have something that it's driving someone

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to go to, let's say, TikTok.

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But then, you know, Instagram doesn't have it.

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Cause I mean, as you know, TikTok is the original, platform that created

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reels and short form video content.

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And then, Instagram and Facebook also did that, you know, and even

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LinkedIn, you know, has their form of you know, short form content in a way.

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. You know, it's just a matter of watching what they're doing and they're

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going to be reeling out more and more features, more and more things.

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One of the things I've also heard rumblings about is on TikTok,

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there's going to be static, like photo content as well.

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So then they're kind of mirroring off of Instagram in that sense, right?

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So look out for all those things.

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So I also wanna talk about Twitter cuz Twitter has some

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interesting things going on.

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They're also going to be adding the ability to edit your post.

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Because in the past when you wanted to edit a post, you couldn't,

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would literally have to go delete it or just keep it up there.

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And if you made a typo, you know, it wasn't, it wasn't the easiest way.

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And I also got a notification this morning in my Twitter account that

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says photos, videos, and gift.

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In one tweet, we're testing a new feature that lets you add multiple

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types of media to a single.

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Go ahead, mix things up.

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So that's kind of cool too.

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So what you're seeing is that all of the social media platforms are taking

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bits and pieces from each other and incorporating those things into their own

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platform because they really wanna make sure that they're capturing, the audience

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and they're not losing their audience.

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Right.

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To another platform.

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So, I'm gonna say they're all gonna have to step it up and keep stepping

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it up because the social media wars are gonna continue to happen.

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So I am excited to see what kind of content you guys are gonna

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create if you need help with your content marketing strategy.

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And if you guys need help with coming up with your marketing

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strategy for next year, now's the time I offer free consultation.

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Fill out the form, it's in the show notes.

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There's a link to a form, and you can schedule free call with me and I'd

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love to speak to you about how you're going to get yourself set up for

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next year and have an amazing 2023.

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If you guys enjoyed this episode, make sure that you share it with

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your friends, your colleagues, your audience, and also you're enjoying my

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podcast, make sure that you subscribe and go ahead and leave me a positive.

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On Apple Podcast, I would be truly grateful.

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All right, I will talk to you guys later.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave a review

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and visit the podcast website to check out all the latest episode.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow PLE on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.