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How to Analyze Your Real-Time ROAS Using The “Custom ROAS by Time” Column
31st December 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:06:55

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Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in your Google Ads account.

By adding a “Custom ROAS by Time” column, you can easily analyze your ROAS in real-time. This can be valuable for understanding when your campaigns are most and least effective.


And with this data, you can make more informed decisions on when to adjust your bids or pause campaigns altogether. Having this information at your fingertips will help you optimize your Google Ads campaigns for maximum results.


Listen to this episode now to learn how to add a“Custom ROAS by Time” column in Google Ads!


Related videos:

🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3Rhk

What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc


Related blogs:

Why Does My Spend Dip When I Use Target ROAS? https://sol8.com/ad-spend-target-roas/

How to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/

The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-...


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Transcripts

John:

We're going to learn how you can add ROY by time column

John:

to your GoogleAd task board.

John:

As you know the formula for Roys age conversion value by cost.

John:

But if you want to calculate ROY by time, then you have to consider

John:

convergent value by convergent.

John:

Divided by cost.

John:

Okay.

John:

Hi guys.

John:

I'm Ruth from Solutions Eight, and in this video we're going to

John:

launch how you can add Roys by time column to your Google A dashboard.

John:

Roys, as you know, it stands for data.

John:

and to analyze realtime data, you need to add Roy by time, not Roy.

John:

as you know, the formula for Roys age conversion value by cost.

John:

But if you want to calculate by time, then you have to consider

John:

convergent value by convergent.

John:

Divided by cost.

John:

The difference between conversion value and conversion value by conversion time.

John:

H conversion value by convergent time will show all the conversion

John:

happen in between your viewing date.

John:

like we are viewing last 14 days data.

John:

Your conversion value by conversion.

John:

Time column will show all the conversion value reset within

John:

this timeframe last 14 days.

John:

And the conversion value transfer, it is conversion value by click

John:

time, not conversion time.

John:

it'll calculate all the conversion that has been the click for that conversion,

John:

the in between the last 14 days.

John:

actually I have created another.

John:

Explaining the difference between conversion versus conversion by conversion

John:

time, you can wash that tutorial to.

John:

Understand clearly the difference between and the concept.

John:

Then you can continue watch this two to add s by time column

John:

to your Google art dashboard.

John:

Okay, so actually we need to create a custom column to add ROEs by time column.

John:

okay, so as you can see we have added this column here.

John:

It is calculating ROS by time and it is calculating as I.

John:

, all the S received in between 14 days.

John:

So it is tracking realtime data.

John:

So to add Roys by time column, you need to create a custom column.

John:

go to here columns, then you can modify the columns, then you can scroll down.

John:

Then here is custom columns.

John:

Just expand this.

John:

And here you can create a new custom column.

John:

As you can see, we have already added by time column, but I will show you

John:

how we can create a new column to track, to use by time from scratch.

John:

click here plus a new plus custom column.

John:

Then you can name your.

John:

Then if you want to add the description, then you can act.

John:

Then here you.

John:

Need to add a column for that.

John:

So, as I said, Roy, by time is if you, conversion value by conversion

John:

value by conversion time divided by cost, then you can calculate voice.

John:

here, click on the plus icon.

John:

Then you can search for conversion value by conversion.

John:

This is not a glitch.

John:

I'm interrupting the video you're watching because I need to remind

John:

you that I'm always looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're having

John:

trouble with Google Ads and you want professional help, that's what we do.

John:

You can go to so late.com, that's s o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've.

John:

Any level of value at all.

John:

Maybe think about giving me a thumbs up and subscribe to our channel.

John:

That's how we juice the YouTube algorithm so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions, hit me

John:

below in the comments, and now back to your regularly scheduled program.

John:

Okay, so here is our conversion value by conversion.

John:

Then you need to divide it by cost.

John:

Okay, so click here, divide icon, then just by just type cost.

John:

Okay sir.

John:

Reach cost.

John:

And as you know, Roys always calculate in percentage format.

John:

So you need to change the data format number to Then you just need to save.

John:

You can save this.

John:

Okay?

John:

After saving, you'll see your custom column Here.

John:

You can uncheck this.

John:

No, check mark this.

John:

Then you can just apply.

John:

Then if you.

John:

Drag here.

John:

Then you can see the rose by time column and you can analyze

John:

the real time rose in this way.

John:

So in this way you can.

John:

add Rose by time column to your Google Art dashboard.

John:

I hope you like this video.

John:

If you have like this, please thumbs up and please share this video with

John:

your friends colleague, wherever you can, and subscribe to this channel

John:

to watch this kind of valuable.

John:

I.

John:

Hey, so thank you for watching and see again.

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