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GSP #47: Special Guest Justin Wertz - Book Club - Unlocking Creativity by Michael Beinhorn - Chapter 4
Episode 4731st October 2021 • The Getcha Some Productions Podcast • Keith Fredrickson and Daniel Kutcher
00:00:00 00:44:19

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Getcha Some Productions Podcast Episode 47

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

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A podcast covering all things related to music production: from the first note to the last fan and everything in between.  We create music and inspire others to do the same.  Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:


Justin Wertz is, Once again, the special guest on this episode.

Getcha Some Productions Book Club

We are in the business of cool!

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458


We discuss Chapter 4 - Preproduction

Per our usual process, we read some selected excerpts and discuss.

Chapter 2 was called prep work. Prep work is the relationship building step of the process between the producer and the primary songwriters. Chapter 3 is preliminary preproduction. Preliminary preproduction is the step where the producer works with the primary songwriters on fundamental aspects of the material which could be songwriting or coming up with arrangement and orchestration ideas. Chapter 3 involves the band rehearsing on their own while the core foundational parts of the songs are honed and maximized. Chapter 4 is preproduction. Preproduction is the stage where the producer gets together with the entire band to work on what the songs will actually be like and sound like in the final recording. There’s a lot more rehearsal built into this part of the process.  Other band-members and instrumentalists/musicians are brought in to process at this point.

The first thing we talk about is this concept of consistencies and inconsistencies in the way that bands function. I state of my perspective that the consistency and inconsistencies that Michael Beinhorn was referring to has to do with practical ways that the band functions. Like each band member has a consistent role and that you should be mindful when, in a particular song, a band member is not feeling their usual role in the band and then you have to ask yourself the question, Is this inconsistency adding to or detracting from the song and is it adding or detracting from the overall presentation of the album?

Justin had, and I appreciate this, very different perspective on this.

The really cool thing about these conversations is that they often trigger deeper interpretation of the text.

Justin had a different perspective on the terms consistency and inconsistency in band roles.  He thought that the prime inconsistencies that he sees in bands is when band members take ego an based role and do not serve the song.

We read a few more excerpts and discuss.

Justin tells a cool story/anecdote that relates to one of the quotes we mentioned regarding orchestration and instrumentation within bands and the importance of bass and drums. He tells an interesting story about a show he went to see and the things that irked him in great detail.

You could say they really ear-itated him.

Justin‘s story reminds me of the performance coach, Tom Jackson, for bands.  He helps them add performance elements to their shows. It could be anything from simply stepping away from the mic during an intro of a song or stepping forward when you have a solo or feature. There are lots of little simple things that can add necessary context within a performance.


Link to the systematic creativity course.

https://getchasomeguitar.com/p/systematic-creativity


Links to other projects by Justin. Dirty dude apothecary and blank baby.

https://blankbaby.bandcamp.com

https://www.dirtydudeapothecary.com

http://www.wertznatural.com


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#Creative Music

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