In this episode, host Tracie Patterson chats with Belinda Weaver, a renowned copywriter and creative business growth coach. Belinda shares her transition from the corporate sector to embracing entrepreneurial freedom, highlighting her struggles with conventional success paths and the importance of giving oneself permission to experiment. She discusses her coaching approach, emphasizing skill development, system creation, and confidence building for writers. The conversation also explores the concept of 'personal branding' versus 'business identity,' the fear of letting go, and the balance between following a model and trusting oneself. They delve into the benefits of slow thinking, the use of artificial intelligence tools in copywriting, and the significance of physical cues in determining job satisfaction. Throughout the episode, Belinda emphasizes the value of finding joy in one's work, the power of experimentation, and the freedom to redefine success.

00:00 Breaking Free from Conventional Wisdom

01:10 Introducing Belinda Weaver: From Corporate to Copywriting Titan

02:25 The Journey of Experimentation and Evolution in Business

03:51 Embracing Flexibility and the Power of Letting Go

04:58 The Identity of Your Business and Personal Growth

09:05 The Liberating Realization of Making Your Own Rules

11:27 The Importance of Personal Development for Entrepreneurs

12:20 Unlearning Corporate Constraints for Entrepreneurial Freedom

13:47 Action Over Planning: Learning to Move Forward

17:59 The Power of Starting Small and the Growth Mindset

21:44 Embracing Action and Refinement in Your Business

23:13 Embracing Self-Trust and Action

23:43 Finding Inspiration and Taking the Leap

25:02 Transitioning from Corporate to Freelance

26:16 The Journey of Setting Boundaries and Finding Balance

29:44 Navigating the Shifts in Business and Copywriting

36:57 The Power of Slow Thinking in Creativity

39:44 Granting Permission to Play and Innovate

A free tool or two from our host and guest:

Got a question or comment?

www.traciepatterson.com/ama

Want Tracie's best trainings or to find out more?

www.traciepatterson.com/connection

If you're not sure where to focus your time and energy as a copywriter wanting to grow their biz, Belinda's quiz is a great place to start:

https://www.copywritematters.com/copy-biz-shortcut-quiz/ It tells you what your focus should be for where you're at right now.

If you want more guidance to create a business you love to work in, Confident Copywriting is Belinda's paid membership. There are resources, templates, coaching and the best community.

https://www.copywritematters.com/confident-copywriting-registration/

Music Credit ColourfulSounds

Podcast Editor Maia McLachlan

Digital Marketing VA Lisa Harmatuk