Hello and welcome to The Public Sector Marketing Show!
A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.
Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.
In this show:
Why social media snobbery is causing more pain than good during COVID-19
I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.
In social media news:
o LinkedIn Stories are now available to users in Brazil
o Facebook launches a suite of new video tools including group video conferencing
o WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation
I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels