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Social Media as the Antidote to COVID-19
4th May 2020 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:35:36

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Hello and welcome to The Public Sector Marketing Show!

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                    

Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.

In this show:

  • Why social media snobbery is causing more pain than good during COVID-19
  • I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.  

In social media news:

o  LinkedIn Stories are now available to users in Brazil

o  Facebook launches a suite of new video tools including group video conferencing

o  WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation

  • I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels