In the ever-evolving landscape of modern retail, there's an increasing need for simplification. With the continued transition to omnichannel operations and the ongoing introduction of new processes, companies are finding themselves buried beneath layers of complexity. But simplification isn't just a new buzzword or concept. So why does something that sounds so straightforward become so intricate? Join Oliver as we revisit the foundational discussions of simplification and unpack the pivotal idea that "variation is the enemy of simplification."

Listen to this podcast episode where you'll discover:

• Why we get confused about simplification and how these initiatives exist against other transformations.
• The importance of a consistent starting position in simplification efforts and why variation can be detrimental to the process.
• The principle of making tasks easy, quick, reliable, and repeatable for a streamlined experience and practical examples of its implementation.
• And when simplification is not the best approach - and why you should embrace complexity and complications.

The full show notes are available at www.obandco.uk/260.