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261: Using Customer Data to Create a World Class Experience with Caleb Roche
Episode 26118th October 2022 • Terminal Value • Doug Utberg
00:00:00 00:22:29

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Doug and Caleb spoke about creating an experience of the world's class using customer data.

The biggest asset you have is your customer. More than merely developing quality product offerings is required to deliver world-class customer experiences. It involves mastering client data, which is considered to reflect the character of your business.

Establishing a clear line between what you already know about your customers and what you speculate they might want is the first step in exploiting customer data.

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Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'

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Terminal Value:

00:00 Introduction

01:06 Croche Consulting’s perspective on what is customer experience.

05:36 Red Napkin approach

07:09 Dan Kennedy Georgia letter strategy

09:27 The Referral Marketing

11:02 Fortune 500 - Customer experience

18:36 Last thoughts