Artwork for podcast Jonny Ross Fractional CMO
Creativity needs to be part of the strategy
9th December 2020 • Jonny Ross Fractional CMO • Jonny Ross
00:00:00 00:48:41

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S02 E13 Series 2 Episode 13. In this episode I chat to Dave Hall, Founder and CEO of The ideas Centre. We talk about how creativity needs to be part of the strategy.

From continuous improvement to discontinuous improvement, innovation too mindsets. Patterning to unusual and reversal techniques.

Dave helps us understand how to move from the world of what is, to the world of what might be!